Profile

Dr Dorota Ujma

Position: Senior Lecturer in Tourism

Contact details

• T: 01582 743195
• E: dorota.ujma@beds.ac.uk

Qualifications

• PhD Tourism Distribution Channels
• Masters in Economics: specialization - marketing in travel and tourism

Membership in professional associations and organisations

• Tourism Society Member, MTS (2002-)
• The Higher Education Academy Fellow (2003-)

Teaching Responsibilities

• Introductory units in tourism (Level 1): Tourism Market, Public Sector Tourism, Understanding Tourism, Travel and Tourism Industry Structure, Professional and Personal Development in Tourism
• Intermediary units (Level 2): Tourism Practice, International Hospitality Operations Management, Conference and Event Operations
• Specialist units (Level 3): Strategy in the Hospitality Industry, Personal Development Planning in Tourism, Hospitality Work Placements Supervision, Supervision of undergraduate projects
• Course development and design: co-authoring of BA (Hons) Event Management

Research Degree Supervision

• Review of doctoral research at the transfer stage from MPhil to PhD (2)

Research Interests

• Tourism marketing and events tourism
• Health resorts, wellness and tourism / events
• Associations and their role in the travel trade
• Employability and links between employers and HE curriculum
• Assessments in learning / teaching and the value of feedback to students and members of staff

Recent Research Projects

• Impact of E-portfolios on students’ learning experience (2008 -), Associate CETL Fellow, member of an E-portfolio group
• Aspects of feedback throughout the Tourism PDP curriculum (2006 -), team member
• Researching employability within the University with an emphasis placed on Bridging Out and the links with employers (2005 – 2008), CETL Fellow

Recent External Roles

• External Reviewer for Tourism periodic review at the Swansea Metropolitan University (2009)
• External Reviewer for Tourism periodic review at the Leeds Metropolitan University (2008)
• External Examiner for FdA Spa Management at the Warwickshire College (2005 – 2008)
• Reviewer for Tourism Management (2009)
• Reviewer for International Journal of Tourism Research (2005)
• Co-ordinator of a Collaborative Arrangement between University of Bedfordshire and the Wyższa Szkoła Turystyki i Ekologii w Suchej Beskidzkiej (WSTiE), Poland

Recent Publications

• Ujma D., Atlay M., Petrova P. (2009) To embed or not to embed? The embedding of PDP in the curriculum, in Buswell J. and Becket N. (Eds.) Enhancing Student-centred Learning in Business and Management, Hospitality, Leisure, Sport, Tourism, Newbury: Threshold Press, pp. 163-178, also available on http://www.heacademy.ac.uk/assets/hlst/documents/case_studies/ujma.pdf.
• Przecławski K., Bystrzanowski J., Ujma D. (under review) The Sociology of Tourism in Poland, in Dann G. M.S. and Liebman Parrinello G. (Eds.) The Sociology of Tourism: European Contributions, Emerald.
• Lawrence L. and Ujma D. (2008) Optimising feedback throughout the Tourism PDP curriculum, Paper in proceedings for the Association for Tourism in Higher Education (ATHE) Conference 2007: ‘Shaping the Future of Tourism Education in H.E.’, St Anne’s College, Oxford 5th-7th December 2007.
• Handley K., Szwelnik A., Lawrence L., Ujma D., Millar J., Price M. (2007) When less is more: Students’ experiences of assessment feedback, Paper presented at the Higher Education Academy Annual Conference 2007 Engaging students in Higher Education, http://www.heacademy.ac.uk/events/conference/papers.
• Petrova P. and Ujma D. (2006) Students’ Awareness of the Importance of Transferable Skills for Employability, in Becket N. and Kemp P. (eds.) Enhancing Graduate Employability in Business and Management, Hospitality, Leisure, Sport, Tourism, Threshold Press, pp. 148 – 154.
• Daniels R. and Ujma D. (2006) Evaluating the impact of an online information literacy learning package on Travel and Tourism students’ learning presented at 7th Annual Teaching and Learning Symposium, Assessment For (L)Earning, University of Luton, Putteridge Bury, 16/06/06.
• Buhalis D. and Ujma D. (2006) Intermediaries: Travel Agents & Tour Operators, Chapter in Buhalis D and Costa C. (Eds.) Tourism Business Frontiers: Consumers, Products and Industry, Oxford: Elsevier, pp. 171-180.
• Buhalis D. and Ujma D. (2005) Tourism Intermediaries and Value Creation, Chapter in Alejziak W. and Winiarski R. (Eds.) Tourism in Scientific Research, Academy of Physical Education in Krakow, University of Information Technology and Management in Rzeszow, Krakow – Rzeszow, pp. 153-164.

Recent Conference Presentations

• Gammon S., Ujma D. (2008) Lessons learnt from designing assessments which ‘flow’, Presentation during the Association for Tourism in Higher Education ATHE Annual Conference 2008, Beyond Quality in Higher Education, Canterbury, December.
• Lawrence L., Ujma D. (2007) Optimising feedback throughout the Tourism PDP curriculum, Presentation during the ‘Shaping the Future of Tourism Education in H.E.’, Association for Tourism in Higher Education (ATHE) Conference 2007, Oxford, December.
• Lawrence L., Ujma D. (2007) Facilitating lifelong learning: optimising feedback throughout the PDP curriculum; Market Place Poster Session during PERSONALISATION, DEVELOPMENT AND PLANNING, The Seventh National Residential Seminar for the Centre for Recording Achievement (CRA), Manchester, November.
• Petrova P. and Ujma D. (2007) Trial and Error - Different Approaches to the PDP Module Evaluation, presented at the Personal Development Planning: assessment, accreditation and evaluation strategies, SEEC Professional Development, University of Bedfordshire, October.

More publications and conference presentations