(MSc) International Tourism and Hospitality Management

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  • Start: Oct

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University of Bedfordshire
Park Square
Luton
Bedfordshire
UK, LU1 3JU

2011/12

(MSc) International Tourism and Hospitality Management

University of Bedfordshire, Luton campus
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Why choose this course?

The MSc course in International Tourism and Hospitality Management at the University of Bedfordshire is an interdisciplinary course which looks critically at the broad range of issues which affect international tourism, hotel and hospitality management. These contextual matters primarily include `Strategic Tourism and Hospitality Management, international marketing, human resource management, financial management for the hospitality industry, social issues, political issues, environmental issues, global issues, and a range of specialist areas of interest to the sector (sport, event management, environment and hotel management). Thus, you will be expected to be able to read about, understand, and articulate a very wide range of academic and industry sources, case studies and resources..


We aim to offer one of the most robust, challenging, relevant and industry-focused hospitality programmes of its kind in the UK, and more globally. The course is underpinned by world-leading research and experts from several disciplinary departments within the university; real-life industry case studies and examples; draws on an impressive range of specialist and more generalist core and optional units; builds on a very popular and successful portfolio of tourism Masters awards; and equips you with the skills, knowledge and experience to ensure you can confidently embark (and develop) a career in tourism and/or hospitality management.


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Assessment

The programmes assessment strategy underscores the course teams concern with the sorts of critical understandings which are increasingly required in global tourism and the hospitality industry today. It places a premium upon research competency and upon independent critical thinking. It also helps register the fact that a trans-disciplinary and internationally-focused programme like this one obliges you to undertake a significant amount of reading in order to come to terms with the myriad of different stakeholders that are routinely active on or in connection with international ventures and projects. You are therefore expected to have strong reading, writing, presentation skills in English and the ability to understand these global industries in their very widest business, political, and philosophical multidimensionality.


There will be a range of assessment methods on the programme that permit you to reflect your strengths and address your weaknesses. Each unit will be assessed separately, using different mixes of assessment and modes of learning including: individual and group presentations and reports, essays, and exams. Assessment will be carried out using a mixture of approaches including written essay, group work, time-constrained written examinations, oral presentation, project design, and written dissertation. The details of these assessments are given in the individual Unit Information Forms.


A range of assessment methods are used across the course to support learning through the course, including coursework, presentations and exams. Coursework will include case study analyses, fieldwork, writing reports, planning and review exercises, research, presentations and group work, all typical activities that a manager would be expected to undertake. Assessment methods have been selected to support the development of tourism and hospitality management and research skills and knowledge, whilst satisfying unit and course learning outcomes.


The relatively important weighting given to individual written assignments and to individual presentations stresses the primacy of effective communication skills which are required in global tourism and hospitality management today.


Group work will help you to develop transferrable skills such as taking initiative, communication, team working and decision making. Students oral communication will be assessed through presentations. Group work is essential in management and hence, there are group assessments. Where group work is used all students will achieve an individual grade for their contribution to the work.


Formative assessment will be used to provide you with the opportunity for feedback, to enable you to review and improve your work, before summative assessment wherever possible. Tourism and hospitality management involves significant team working and hence, there is a significant amount of group work required on the course. It is important that an individuals contribution to group work is recognised. Hence, a range of techniques will be used to identify individual work, for example, by contribution to presentations/reports, self/peer assessment and identification of on-line contribution to discussion boards.


The end-of-unit examinations focus primarily on critical discussions of the integrated/collaborative character of international tourism, and will differentially draw upon insight from the aforesaid very wide mix of disciplines Management/ Marketing/ Cultural Studies/Political Science/Economics/Communication Theory/Environmental Studies.


Dissertation: Your ability to carry out independent research will be assessed through design, literature review and independent dissertation. The dissertation provides you with the opportunity to use the culmination of your knowledge and skills, researching and managing a larger scale project, experiencing the role of the tourism and/or hospitality manager and reflecting on the process.



Course Learning Outcomes

Upon successful completion of this course, you should be able to:


1. Demonstrate an extensive and up to date critical and reflective knowledge of theoretical concepts and current issues relating to tourism and hospitality management.

2. Apply relevant knowledge to a range of tourism and hospitality management situations taking account of their relationship and interaction with other areas of the wider external environment and complex/specialised contexts.

3. Critically evaluate the impact of intemationalisation and globalisation on international tourism and hospitality organisations and related bodies.

4. Identify and critically analyse strategic issues facing international tourism and hospitality organisations and be able to autonomously apply appropriate and innovative research-informed responses from a range of subject disciplines to offer transformative solutions.

5. Critically assess and evaluate the impact and role of a wide range of stakeholders which are routinely involved in international tourism and hospitality management.

6. Demonstrate conceptual understanding to evaluate the rigour and validity of published research and assess its relevance to new situations, and be able to extrapolate from existing research and scholarship to identify new or revised approaches to practice.

7. Demonstrate extensive knowledge and critical understanding of management and business practices, and their limitations, and how these may be applied appropriately.

8. Evidence the ability to make general evaluations of commercial risks through demonstrating a research-informed and critical understanding of the basis of such risks.

9. Demonstrate the ability to evaluate and maintain the capabilities and qualities to support effective written and verbal communication in a range of complex and unfamiliar contexts.



External Benchmarking

1. The University of Bedfordshire has adopted the Southern England Consortium for Credit Accumulation Level descriptors for Higher Education, Level 7 has been adopted here to inform the learning outcomes. In 2009 SEEC undertook a review of the use made by member institutions of the existing credit level descriptors which showed that they had often become embedded within institutional frameworks and provided a useful reference source. However, extended experience of the use of credit, particularly in relation to work-based learning and accreditation, suggested the need to review the descriptors to more clearly reference higher level learning in these contexts and to ensure that they remained appropriate for likely future. In brief, you should display mastery of a complex and specialised area of knowledge and skills, employing advanced skills to conduct research, or advanced technical or professional activity, accepting accountability for related decision making, including use of supervision (SEEC 2010)


2. University of Bedfordshire Level Descriptors: Level M.


The University of Bedfordshire previously adopted the governments Quality and Curriculum Authority (QCA) skills descriptors for all levels of studies, but the skills listed in the Quality Assurance Agency for Higher Education (QAA) subject benchmarks and the student employability profile template created by the Higher Education Academy Hospitality, Leisure, Sport and Tourism Subject Centre are also relevant.


3. Master's degrees in business and management 2007

Masters Benchmarks from

http://www.qaa.ac.uk/academicinfrastructure/benchmark/

statements/BusinessManagementMasters.pdf


Benchmark standards

Master's degrees in the business and management field are awarded to students who have demonstrated during their programme:


  • a systematic understanding of relevant knowledge about organisations, their external context and how they are managed
  • application of relevant knowledge to a range of complex situations taking account of its relationship and interaction with other areas of the business or organisation
  • a critical awareness of current issues in business and management which is informed by leading edge research and practice in the field
  • an understanding of appropriate techniques sufficient to allow detailed investigation into relevant business and management issues
  • creativity in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to develop and interpret knowledge in business and management
  • ability to acquire and analyse data and information, to evaluate their relevance and validity, and to synthesise a range of information in the context of new situations
  • conceptual understanding that enables the student to:
  • evaluate the rigour and validity of published research and assess its relevance to new situations
  • extrapolate from existing research and scholarship to identify new or revised approaches to practice
  • ability to conduct research into business and management issues that requires familiarity with a range of business data, research sources and appropriate methodologies, and for such to inform the overall learning process
  • ability to communicate effectively both orally and in writing, using a range of media
  • operate effectively in a variety of team roles and take leadership roles, where appropriate.

Once you are in professional practice, you should be able to:

  • consistently apply your knowledge and subject-specific and wider intellectual skills
  • deal with complex issues both systematically and creatively, make sound judgments in the absence of complete data, and communicate their conclusions clearly to a range of audiences
  • be proactive in recognising the need for change and have the ability to manage change
  • be adaptable, and show originality, insight, and critical and reflective abilities which can all be brought to bear upon problem situations
  • make decisions in complex and unpredictable situations
  • evaluate and integrate theory and practice in a wide range of situations
  • be self-directed and able to act autonomously in planning and implementing
  • projects at professional levels
  • take responsibility for continuing to develop their own knowledge and skills.


Educational Aims

In keeping with the universitys general aims and the more specific scheme aims for post-graduate courses, the MSc International Tourism and Hospitality Management seeks to:


  • Develop a detailed and critical knowledge and understanding of major aspects and developments in international hospitality and tourism and how these may be positively reflected in management practice
  • Develop the ability to analyse critically the interconnectedness of international tourism and hospitality with their economic, technological, socio-cultural, psychological and political contexts
  • Apply and integrate academic frameworks, theories and understandings within the policy and professional practice environment of hospitality and tourism enterprises and business.
  • Become familiar with and draw on numerous practical projects and case studies from a range of national and international organisations in the commercial, public and third sectors to inform practice.
  • Be able to analyse critically the impacts of international hospitality and tourism and suggest informed solutions and directions
  • Provide a firm grounding for continued vocational education and training by equipping you with the knowledge, research and critical analysis skills required to manage a position of responsibility in the hospitality and tourism industries, thereby also offering you better employment prospects
  • Ensure you are able to make a valuable contribution to the strategic management and development of tourism, hotel and hospitality organisations.

Specifically, the course aims:


  • To develop the your knowledge of the special requirements of tourism and hospitality management;
  • To develop high level competence in critical understanding of international tourism and hospitality management especially in regard to regulations relating to the industry and human resource management in the tourism and hospitality context;
  • To provide an opportunity for you to demonstrate research competency founded upon critical awareness of current and competing interest group concerns both within the industry sectors and within the academic field;
  • To enable creative and open approaches to decision-making within the context of strategic tourism and hospitality management
  • To develop your creative thinking skills to enable entry into (or consolidation within) executive bodies / research agencies / consultancies / educational institutions/private sector enterprises in or alongside Tourism Management and Hospitality/Hotel management
  • To provide you a basis for life-long learning and successful career development in your chosen applied professional area of tourism and hospitality management or otherwise in your chosen work in or across these sectors.


Student support

You will have a number of induction sessions before the formal classes begin. These will cover areas such as administrative arrangements, academic study, financial regulations and personal safety. If you have questions or problems with academic matters support is provided by the Course Manager and Academic Director. In the event that you have an illness during the course or have significant personal or family problems the Student Information Desk offers independent and confidential advice. They are also the only people who can give you extensions to hand in dates for assignments; but they will only do this if you have a good reason. Other support is provided by by the Students Union.


For international students, there is a Dedicated International Students' support team. The team will help you settle into University life and give advice on a range of issues such as: part-time work, how to open a bank account, places of worship and local places of interest. There is also an international student induction programme is designed to enrich your time of study at the University as well as help you settle in, adjust to your surroundings and get to know your way around.


In addition to the general support supplied by the University in relation to e.g. disability advice, international student support, financial support etc., specific support for the course can be divided under two headings:


Academic/Programme Support

In terms of academic issues in the programme, and specifically `day to day issues the Academic Director will be the first point of contact. The Academic Director will provide advice on the following important areas:


  • whether students are on the right programme
  • whether students are taking the right units
  • whether a students results are correct
  • whether students are entitled to APEL or APL
  • whether students have the necessary course handbook, an induction schedule and handbooks for each of the units
  • whether a student has a missing grade because of a fault in the University system or as a result of a student-related problem (i.e. failure to submit an assignment).

This type of advice will be available throughout the year, and the Academic Director, alongside the Academic Advice Team in the Faculty Office would be the first point of contact as soon as any of the above becomes a problem.


However, if you have issues to do with a particular unit of the course, then the coordinator of that unit is likely to be the first point of contact, rather than the Academic Director. However, the Academic Director may need to be involved if the unit coordinator cannot answer a query.


Mitigation Team (Student Information Desk)

If a student has a more serious problem than can be dealt with by the Academic Director, and certainly in the case of the issues below, then students will need to see a member of the SID team.


SID will provide independent and confidential advice if there are circumstances affecting handing in of assignments on time, sitting exams, attending University. Depending on the nature of the query, SID can advise a student or refer them to people who can help.


SID will see students if:

  • They are worried about missing classes due to illness
  • They have personal problems that are affecting their academic work
  • They are likely to be prevented from handing in an assignment on time
  • They are likely to be unable to sit an exam
  • Their course is more difficult than expected
  • They are considering leaving the University.

SID also will make decisions on what are deemed `extenuating or `mitigating circumstances. If students have genuine extenuating circumstances that are likely to prevent them handing in an assignment, SID will authorise short-term extensions of an extra few days with a maximum of 2 weeks extension. If this option is not feasible and the problem is longer term, then SID can grant the right for a student to take the assessment at the next available opportunity. Students must have valid reasons supported by clear and appropriate evidence for any claims submitted. Decisions will be based on: the severity of the problem, disruptiveness; unexpectedness; timing and length; and whether the circumstances are not wholly or largely of the students own choosing or making.


Professional and Academic Development (P.A.D.)

http://lrweb.beds.ac.uk/pad


It is not unusual for students to need some extra advice and guidance on developing their academic skills at some point during their studies. If you feel that you would benefit from some additional help with your studies why not contact P.A.D.


P.A.D. is available to all University of Bedfordshire students. If you are experiencing difficulties or if you simply want to develop particular skills and raise your grades, we are here to help and advise you how to do that.


P.A.D. can help you in a number of ways. They can advise and help you to improve

  • The quality of your written assignments
  • Your understanding of mathematical or statistical concepts
  • Your organisational skills and how you approach studying
  • Your time management and prioritising
  • The strategies you use when reading
  • Your language skills
  • Aspects of your IT skills
  • How you prepare for exams

Student language support


The University has a dedicated language support team qualified to Masters level in language and communication. Support for our International students includes a Language Lab to help you improve your pronunciation and listening skills; specialised teaching rooms; independent study centre and specialist software. A programme of `In Course English Support is running to ensure all masters students meets the minimum English level required. If necessary, you will undertake both a 10 week course of lessons followed by a 20 hour Independent Study Program. All students on these courses will be required to take the `Password assessment. Lessons are taught in groups according to the students faculty and interest.


The University is committed to ensuring our students are confident in their communication skills and the team is in place to help identify your strengths and weaknesses



Team working

The course provides regular opportunity for group discussions in class, seminars, and for `team debates on critical issues. Students on the programme are also welcome to attend staff seminars.




Team working is fundamental to tourism and hospitality. Organisations where people do not work together fail. In most units you will find that group work forms a component of the activity. In some units this draws from in class discussions and in others it is a fundamental part of the assessment. We value the diversity of background that participants in the course bring. We try to capitalise on this in class by drawing from your knowledge and background in the in-class group activities and assessments. Throughout the course, students will be asked to work in groups of varying sizes and to consider the skills needed in order to operate effectively in this context. One of the most important elements of team work is an understanding of the level of dependency involved and the attendant responsibilities this implies for each individual member of the team. From very early in the course, you will be working in collaboration with others and issues of responsibility, trust and flexibility will be addressed as central to your academic and professional development.




You will be assessed, on occasions, as a member of a group, and at other times for your individual input to the group. You will also be asked to comment critically upon your own contribution to the group as a whole. Should you fail group-based assignments, unit co-ordinators will ensure that referral briefs are congruent with units learning outcomes. Where possible special arrangements will be put in place in order for those failing assignments to get an opportunity to attempt similar group-based assessments.


Career Management Skills

In addressing employability, the programme is aimed at providing students with cutting-edge knowledge and communication skills to facilitate employment and subsequent career development in executive decision-making / policy-making in international tourism.


Since tourism is conceivably the largest and most complex of industries, the programme does not seek to provide `holistic training for any single sector of the various tourism and hospitality industries, but seeks to open students up to contemporary business and non-business imperatives being experienced during the contemporary moment of globalisation. The programme is based on the view that those who work in international tourism and hospitality today need to be skilled at understanding and relating to a very broad mix of other stakeholders. For instance:


  • the travel packager needs to know how the receiving indigenous takes its decisions;
  • the government planner needs to determine not only who strongly supports tourism within the industry, but who potently resists it outside;
  • the natural resource specialist needs to realise that some populations (in key target areas of international development) may regard nature as primarily a matter of spirituality or cosmology (or even of `art) than of the physical environment;
  • the financial constraints and challenges faced by the hospitality manager

Thus it is the aim of this programme to equip you broadly to understand the often messy axialities (i.e. the connections and meanings) of hospitality and tourism across the world. The programme thereby seeks to provide opportunities for you to shape your future careers in / across tourism on not just an `industry economics basis, but on an `economics plus basis. Careers in international tourism are unlikely to ever be singular, insular, and only personal-private concerns. Such is the increasingly global and interleaved reach of tourism.



Career/Further study opportunities

Career:


On completion of this degree, it is expected that you will be able to pursue careers in numerous areas including:

Policy-direction in government sector tourism planning / management; market development in corporative tourism; third sector work in local / regional / national / trans-national areas of public culture / public nature / heritage which have interface with tourism; hotel and hospitality management; tertiary sector education in hotel and hospitality, tourism management/studies; culturally-appropriate tourism/hospitality management; environmentally-responsible strategic tourism/hospitality management; consultancy (research) work in tourism/hospitality, or become entrepreneurs.


Further study:


This course is primarily aimed at people wanting to move directly into employment, but if you find your studies particularly stimulating and want to study further then there is always the possibility to continue to Doctoral studies, i.e. a PhD or a DBA level.



UK students Undergraduate entry requirements

Standard entry requirements for Foundation degrees (FD/FdSc)

A foundation degree will be of particular interest if you have completed a Modern Apprenticeship, vocational A levels, BTEC National or equivalent.

Foundation degrees are also particularly suitable if you want to qualify while working.

  • As a guideline, a typical offer would require you to obtain a UCAS tariff score of between 80-120 points, based on your level 3 studies.
  • Students who require a Tier 4 Student Visa cannot apply for our foundation courses. For these courses the University of Bedfordshire is not able to sponsor Tier 4 Student Visa applications.

Many students studying for foundation degrees come to us through work-based routes so you can apply for a foundation degree even if you don’t have traditional academic qualifications.

We welcome applicants with relevant work experience.

Standard entry requirements for Undergraduate degrees (BA/BSc)

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for both breadth and depth in your current studies as well as enthusiasm for the subject you wish to study.

The general requirement is one of the following:

  • UCAS Tariff Score greater than 200, which should include either two A level passes or an AVCE Double Award
  • An Access qualification
  • Equivalent qualifications such as Irish Leaving Certificate, Scottish Highers, International Baccalaureate or BTEC National Diploma

Postgraduate taught courses

Postgraduate applications (MA/MSc) should be made direct to the University using the  standard University application form. There are some exceptions, please see individual course descriptions for details.

Students from the European Union

Entry requirements


As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

We have students from all the European Union member countries so we are quick to make decisions on most qualifications.

How to apply

International students

  • Undergraduate applications (BA/BSc) can be made direct to the University or via our representatives in your home country. If you intend to apply to more than one university in the UK you should apply via UCAS. If you want to apply to the University of Bedfordshire only you should apply directly using our international application form (link below) or via our representatives in your home country
  • Postgraduate applications should be made directly to the University using our international application form (link below) or via our representatives in your home country
  • Healthcare, nursing and midwifery students Many of these courses are not available to overseas students due to UK immigration law in regard to bursary funding. Please contact international admissions to find out if you are eligible to apply
  • BA Nursing Studies Level 3 (with or without Overseas Nursing Programme) is available to overseas students - please contact International Admissions by email at international-admissions@beds.ac.uk for further information

(Please note that applicants on a full student visa are not eligible for part-time study)

Course application form for international students

We recommend that you apply directly to the University where possible, as this allows us to offer the quickest turnaround time for your application.

How to complete your course application

Please read the Direct application instructions before completing the course application form.

Application forms for accommodation in the student halls at Bedford campus and Luton campus are available in the Student life section

Accreditation of prior certificated learning (APL)

APL is available for international students applying for undergraduate (Bachelor degree) study. Please do not use this APL form to apply for postgraduate courses.

Use the APL form to tell us about any non-standard qualifications and/or work experience you have that you think should be taken into consideration with your application. `

The APL form should be submitted at the same time as the course application form.

We regret we are unable to process APL forms from students who have not submitted a formal course application form.

What next?

Return your completed application to:

University of Bedfordshire
International Admissions
Park Square
Luton
Bedfordshire
LU1 3JU
United Kingdom

Contact International Admissions

T: +44 (0)1582 489326 (non-EU Students)
F: +44 (0)1582 743469
E: international-admissions@beds.ac.uk



Awarding institution

University of Bedfordshire


Teaching Strategy

The MSc International Tourism and Hospitality Management teaching strategy aims to support you as you move into the industry, and also help enhance your current knowledge. It also seeks to ensure you are engaged with critical and postgraduate level thinking relevant to the hospitality and tourism industries.

The core research units ensure you will feel confident to undertake the final dissertation as we provide two research methods units, firstly to introduce you to research theory and the importance of research (Research Philosophies), and the second to provide you with the practical skills to support your research (Research Practice). The strategy also supports you at the outset with a more general unit in contemporary issues or key management problems to ensure the application of your work and studies are relevant, up to date and cutting-edge. It draws on real-life case studies, media coverage, student experiences and backgrounds, and industry experts to support the core delivery to ensure it is student-centred and student performance-driven. It uses up-to-date examples and case studies of consumer preferences and aspirations, particularly in the units International Tourism Marketing; Organisation and Operation in the Hotel and Hospitality Industry; Financial Management for the Hospitality Industry; and Strategic Tourism and Hospitality Management. Moreover, the course is developed to encourage you to keep abreast of cutting edge responsible-management/appropriate-development activities in the field, particularly in the units Strategic Tourism and Hospitality Management, Financial Management for the Hospitality Industry, and the Dissertation.


The teaching strategy is to ensure the course is research informed and emphasises directed and independent research, particularly in the research units and dissertation. It also aims to build your confidence in effective communication in oral and written form, particularly in the unit Strategic Tourism and Hospitality Management, Research Philosophies and Principles, and International Tourism Marketing. Furthermore, the strategy is inclusive and has a substantial teamwork component, but also encourages self-reflection and peer evaluation, particularly in the units International Tourism Marketing; Sport Tourism; Managing People; and Organisation and Operation in the Hotel and Hospitality Industry (BBS) units.


The strategy seeks to employ technology where it enhances the learning experience and replicates the kinds of tools used in industry and for tourism/hospitality promotion, thus making use of BREO and online learning tools to facilitate learning (e-portfolios, online tests, interactive case studies, blogs).



Professional, Statutory and Regulatory Body Accreditation

None


Students with disabilities

We welcome applications from disabled students and make sure that our campuses are accessible and welcoming to all. Our disability advice team is available to discuss any issues you may have and can provide advice and a range of support and services. On this course there are no foreseeable issues that may discriminate against students with disabilities, and all such students are able to undertake any element of the course. Unit tutors have undertaken awareness programmes provided by the University.


The course will follow the general guidelines set out by the University policy on disability. (http://www.beds.ac.uk/studentlife/support/disabilities/policy).


During the application process disabled students will be able to discuss their needs with individual members of the academic staff, as well as staff from the Disability Advice Team. In relation to other courses in the Division, it has normally been the case that disability has not provided an obstacle to students participating Hence no major issues are envisaged concerning disability and the course. The only possible concern is in relation to field visits. However there is no proposed residential aspect to these visits they will be on a day-visit basis only.




Skills Development

The University of Bedfordshire has adopted the Southern England Consortium for Credit Accumulation and Transfer descriptors (Southern England Consortium for Credit Accumulation 2010), the governments Quality and Curriculum Authority (QCA) skills descriptors for all levels of studies, but the skills listed in the Quality Assurance Agency for Higher Education (QAA) subject benchmarks and the student employability profile template created by the Higher Education Academy Hospitality, Leisure, Sport and Tourism Subject Centre, listing generic employability competencies are also referred to.


Communication


Communication is highly significant in tourism and hospitality (with its common multiplicity of partner agencies and collaborative bodies) and therefore communication skills are taken very seriously in this programme. Thus, to help with the development of this you will be required to present and justify research studies, projects, and critical assessments both orally and in writing.


The ability to communicate effectively is universally recognised as a key skill in an aspiring manager. We try to help you develop your communication skills in a variety of ways in all of the units that you study. While communication is typically broken down to written and oral this broad classification in no way represents the diversity of opportunities that you will be give. To develop your written communication skills you will be exposed to a wide variety of applications. Reports and essays are obvious ones but you will also be completing briefing papers, keeping notes, writing proposals and plans. The oral side is equally diverse and you are encouraged to develop your oral skills through class discussions and presentation. As may be seen in the above table, a large part of the teaching and learning and assessment strategy for this programme addresses effective communication. A PowerPoint presentation combines both oral and written communication and you will become more experienced at using these.


Information Literacy


To help with the development of this you will examine the use of the Internet and online databases as a research tool; use of technology in different forms of integration; information technology of tourism and hospitality industry sectors; website content, SMS in tourism and hospitality and media activity; and use of online data / journals.


In the UK, information literacy is defined by the Chartered Institute of Library and Information Professionals as: "Information literacy is knowing when and why you need information, where to find it, and how to evaluate, use and communicate it in an ethical manner." Right from induction you are introduced to the sources that the university has. We invest heavily in electronic sources of information as well as paper based ones and you are introduced to the range and diversity of what is available to you. The majority, if not all of the units that you study will expect you to search out relevant information and so your skills will improve throughout the course.


Research and Evaluation


To help with the development of this, you will undertake a range of research tasks either within the context of developing your academic or your practical knowledge. The research tasks will vary according to the type of work being undertaking and you will need, therefore, to be adept at understanding the skills involved in sourcing, selecting and utilizing appropriate material. In every practical process you embark upon, students will be expected to plan and execute a methodical research process in order to develop their practical skills, but also their skills to critically evaluate. You will be introduced to a range of research skills including literature searches and critical reading, practical field based activities including questionnaire and interview design and conduct, as well as the analysis of findings from the use of such techniques in the field.


To help with the development of this you will be introduced to critical research design methods and to report techniques. You will be introduced to key research method approaches involving selection of methods/research triangulation/ population selection/sampling choice/data types/access to site assessment and will have the chance to explore orthodox hypothesis driven quantitative approaches and / or emergent highly interpretive qualitative approaches. Students who are keen to work in complex indigenous/unsettled community settings, or in difficult cross-cultural milieu in international tourism and hospitality management will be encouraged to develop the background ontological and epistemological parameters of their studies.


Creativity and Critical Thinking


You need to be looking for different and creative ways to apply what you learn on the course. Of course we give you ample opportunities to develop your creativity. You will find class sessions provide opportunities for discussion of case examples where other classmates have very different solutions to the ones that you have thought of, some more creative than yours and others less. Most of the assignments that you tackle will call for some degree of creativity and so you will get plenty of practice in developing and arguing creative solutions.


Critical thinking, on the other hand represents the application of logic and evidence rather than creativity. Again class discussions provide you with ample opportunity to present logical solutions to case problems and receive feedback on the strength of the argument. Indeed, the majority, if not all, of your assessments need logic and evidence to support your case not least when you have come up with a creative solution.


To help with the development of this you will engage in critical assessments of various public and private sector tourism and hospitality developments.



Improving learning and performance

The Personal Development Planning strand embedded in various units throughout all levels concentrates on the development of academic, personal and professional skills and establishes the PDP and CPD processes, introducing students to the concept of transferable skills and demonstrating their value within the tourism industry, thereby ensuring employability remains central to the course.


You will also be given the opportunity to develop personal approaches to study, building on strengths and eliminating weaknesses, and developing ability to transfer learning from one context to another, following the SOAR (self-awareness, opportunities, aspirations and results) process model (Kumar 2007) at a number of points during the course. This approach requires that you become aware of:


  • Your own interests, motivations and strengths
  • The kinds of opportunities for employment and self-development that are available at the University and beyond
  • Your personal objectives, desires and aspirations
  • How to articulate, evidence and present your achievements and skills.

We help you to improve your learning and performance in several ways. When you prepare for an in-class discussion you will find that others have tackled the problem in a different way. This gives you an opportunity to learn from your fellow students (although you have to recognise when your interpretations are better than theirs). You will also interact with the tutors during class sessions, again an opportunity to learn different perspectives and approaches that you can apply later on. For assignments you will receive feedback. This feedback is very much more than simply the grade given. You will find in the feedback suggestions of how your work could have been improved and can apply this information for further pieces of work. Finally, the best management practice draws heavily from reflection. This is your reflection on how you could tackle things differently to improve learning and performance.


During the second half of your course, an informal Dissertation Day (Help Session) will be held where important personal matters of reflexivity, voice, audience and ethics (in research practice and project management) will be outlined and discussed.



Professional standards

The Division expects all students to adhere to the Universitys Code of Conduct and has the following specific expectations:


  • Teaching faculty / tutors and students will work with professional integrity at all times, though students will be encouraged to reflexively examine the cultural, disciplinary, and other notions which may be assumed within dominant standards of `professionalism;
  • Teaching tutors and students will abide by the Code of Conduct as stated in this universitys `Student Regulations;
  • Teaching faculty / tutors and students should ensure that contact details are current and maintained; teaching faculty / tutors should ensure that their availability is publicised and that appropriate communication channels are agreed upon;
  • You are expected to attend all classes in each unit (and at special sessions such as The Dissertation Day). Where you have `mitigating circumstances, the teaching faculty / tutors must be informed promptly;
  • Teaching faculty / tutors and students must arrive on time for classes;
  • In all situations, students and teaching faculty / tutors should dress and act appropriately;
  • Teaching faculty / tutors and students should work to sustain a culture of mutual respect;
  • All assessed work should be your own effort, and should be correctly referenced where material is taken from other sources;
  • Electronic devices must not be used during classes without express permission and mobile telephones must be switched off during all course sessions and unit classes;
  • Student concerns should be raised promptly, through the appropriate channels.

Strategy for Developing and Embedding the Professional StandardsThe (above) professional standards are included in the course handbook for reference, or otherwise given to you at the programme induction. A range of the issues covered should be explicitly covered during the said induction sessions particularly those which have significant impact in terms of the potential outcomes for students (e.g. those relating to `plagiarism). Many of the above professional standards should are reinforced explicitly within unit handbooks; implicitly through the operation of the programme units; and through the behaviours given / shown by unit leaders.



Strategy for developing and embedding the professional standards

The (above) professional standards are included in the course handbook for reference, or otherwise given to you at the programme induction. A range of the issues covered should be explicitly covered during the said induction sessions particularly those which have significant impact in terms of the potential outcomes for students (e.g. those relating to `plagiarism). Many of the above professional standards should are reinforced explicitly within unit handbooks; implicitly through the operation of the programme units; and through the behaviours given / shown by unit leaders.



Bedfordshire University

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