Course Summary

Over the past four years, students on the Graphic Design for Print and New Media course have won awards in international design competitions including D&AD and YCN awards. This creative, intellectual and practical course, delivered by a dedicated team of practising designers, specialist staff and visiting tutors is sure to help you maximise your creative talents too.

During the course you will create solutions to challenging briefs, including some that will be industry authored. This will help you to gain a thorough understanding of design procedures and professional standards. You'll also have the opportunity to gain experience of vital industry processes such as costings, budgeting, negotiation, presentations and media buying.

After completing the course you will be able to plan, manage and develop products from initial briefing through to client presentation.

Why choose this course?

Through the course you will gain understanding of the real-world context of creative industries, relating in particular to Graphic Design, Print and New Media. Staff will help you to develop a strategy for obtaining appropriate employment, including the preparation of your portfolio and curriculum vitae, both of which you will be able to add to through your experiences during the course.

Because the course focus is on current industry practice, it's the perfect route into a variety of roles in today's organisations. You may find yourself working in areas such as corporate design, web design, exhibition design, illustration, typography, magazine design, freelance work and also teaching. You could also complete postgraduate courses in specialist areas such as Graphic Design, Animation, Illustration, Digital Media and Motion Graphics.

During the course you will:

• Be given access to digital media, motion graphics and screenprinting equipment with excellent technical support
• Develop a broad practical skillset across a range of traditional and digital techniques
• Enjoy working in the dedicated, lively studio facilities with access to Smart board equipment
• Boost your employability through experiential learning
• Benefit from regular one-to-one contact with specialist staff who focus on your personal creative development

We strive to deliver the most exciting art and design courses in HE with a number of new and innovative ideas. We also run an Art & Design blog with the latest news and events, you can find that here: wecreatetogether.net

Colin Davies, Head of Art and Division

BAGPM-S

Assessment

Assessment for this course is conceived to emanate naturally from the teaching and learning and you, provided you have engaged in the course, should be able to meet the demands of assessment in your stride. The requirements for assessment range through the types listed below.

Practical Projects are at the heart of learning activities are a key learning and assessment tool within the course. Formative and summative assessments of practical assignments are seen as an important method of ensuring your understanding, the development of relevant cognitive and practical skills and personal progress.

Continuous appraisal by both the students themselves and their tutors is a feature of the course and although there are no end-point examinations, formative assessment is carried out in relation to all the assignments that are an integral part of the course. An accumulation of the work that is done in response to learning activities is assessed summatively at the end of each unit.

The following are examples of the various assessment methods used:

• Coursework to include examples of, graphic design, illustration, motion graphics and drawing, research portfolios, notebooks, research assignments, essays, contextual writing.drawing, research portfolios, notebooks, research assignments, essays, contextual writing


• Assessments based on individual and group presentations


• Portfolio reviews are a key means of assessing but they are also important for collating work for a professional portfolio. This instills in students the right attitudes towards professional work whereby you can use your portfolio to promote yourself in professional contexts


• Development of students writing skills, helping you to express ideas in a variety of ways and styles and to develop academic writing skills that are of particular benefit in producing the final year contextual rationale for your major project

Key Skills are embedded in the teaching and learning of the course and will be taken into account in all assessments.

Course Learning Outcomes

Upon successful completion of this course, you should be able to:

Demonstrate learning outcomes in relation to knowledge and understanding.

1. Apply processes and techniques of creative production using aesthetic values / visual conventions to articulate ideas in forms appropriate to Graphic Design , Print and New Media.

2. Understand critical concepts, ideas / perspectives and paradigms of contemporary art and design practice in relation to artistic / cultural / creative production in general and Graphic Design, Print and New Media in particular.

3. Understand, through practical experience the nature of professional practice in Graphic Design, Print and New Media.

Demonstrate learning outcomes in relation to intellectual and cognitive skills:

4. Using methods of visual and contextual research relevant but not exclusive to Graphic Design, Print and New Media, interpret creative ideas through processes and methods that are relevant to Graphic Design, Print and New Media in which there is a relationship between form, content and processes / techniques.

5. Apply analytical and synthetical thinking to propose solutions to creative problems and the communication of ideas that will be manifest in outcomes and artefacts relevant to Graphic Design for Print and New Media.

6. Evaluate and reflect on the outcomes of courses of action and creative outputs and demonstrate the ability to adapt knowledge and production means in order to suit particular Graphic Design, Print and New Media purposes whilst acknowledging alternatives.

Demonstrate learning outcomes in relation to practical skills:

7. Communicate ideas effectively using visual language concepts both general and more appositely related to Graphic Design, Print and New Media and by means of visual and verbal skills, (ideas presented in writing and by visual means to include drawing, notating, collating, appropriate use of imaging software etc.).

8. Use equipment, materials, processes and methods effectively. These may be directly associated with Graphic Design, Print and New Media or artistic artifacts or images in general (e.g. workshop equipment, lens based media, silkscreen processes, computers and peripherals, processes, software and techniques).

9. Plan, manage and develop your own creative projects, including those in which you may be involved through work related study or experiential learning.

External Benchmarking

QAA Subject Benchmark: Art and Design

Educational Aims

The course aims for BA (Hons) Graphic Design for Print and New Media are:

• To provide the opportunity for students who have successfully completed a Foundation Degree or Higher National Diploma in graphic design or associated design subject to achieve an honours degree level


• To offer through studio practice and engagement with relevant critical contexts a high quality course of study in Graphic Design for Print and New Media providing the skills, knowledge and creative experience as well as insights into professional levels of practice that will prepare students for the world of work and employment in relevant creative industries


• To provide a course with the intellectual challenges that would qualify students for further specialist study at postgraduate level


• To provide an academic and practical course of study with opportunities, methods, means and critical insights for students to learn how to give visual articulation to creative ideas through Graphic Design for Print and New Media


• To engage students in analytical and reflective thinking with a consideration of the artistic, critical and cultural contexts associated with Graphic Design, Print and New Media so that they might understand the value of their work and make independent assessments of its progress and the learning in which they are involved


• To provide students with an understanding of relevant critical and artistic contexts so that they might acquire an understanding of aesthetic values associated with cultural, creative and artistic production as well as gaining an insight into the ways in which these values are changing in response to the development of digital media and to a changing world, with an emphasis placed on the social, political and environmental contexts of design


• To provide the necessary skills and experience to communicate effectively by visual means


• To promote professional practice, including self-marketing techniques, presentation skills and team working, so that students gain insights into professional levels of practice that will prepare them for the world of work and employment


• To provide a degree course that, not only equips students with appropriate knowledge, experience and understanding to take a productive and critical place in a world that is increasingly affected by developments in digital and moving imaging technologies, but also provides students with the means by which to engage in further learning throughout their lives

Student support

The course will encourage you to work and learn independently, however this will be based on academic tutorial support throughout the course.

A full course of induction week activities is offered for all new students in the School of Media, Art and Design and at Dunstable college during the first week of your course.

Over the first six weeks of the course there will also be a more specialised induction unit, which will introduce you to the teaching and learning strategy for level 6 courses. It will also familiarise you with the study support and resources for the Graphic Design for Print and New Media course. The unit will involve an assessment early in the course so that you will, through the feedback, be able to identify your strengths and any weaknesses.

You will be allocated a personal tutor and you will meet with your tutor regularly throughout the year. You should have a minimum of three formal one-to-one personal tutorial sessions during the academic year in order to monitor your progress.

Your course manager will provide you with guidelines about your course. Individual unit co-ordinators will give advice on specific subjects and assessment issues. During the major project, the personal tutor role will transfer to the allocated project supervisor.

The role of the Course Manager is pro-active, enabling issues of concern to be identified at an early stage, and to assist in the retention of students who may be encountering particular difficulties. If you are deemed at risk of failing, your personal tutor can ensure that you receive appropriate advice and guidance. Other tutorial appointments are available via a booking system for you to meet with your personal tutor or academic staff and discuss aspects of your work and academic and personal development. You can book time with staff during staff office sessions, which are posted on the course notice boards.

The Course Manager also offers both academic advice and advice about professional practice. You also have access to bookable academic and administrative advisory sessions with the administrator for the field of art and design.

The Subject Librarian at the University of Bedfordshire is pro-active in assisting art and design students, and contributes study support elements where required.

The University and Student Union provide centralised advisory sessions for students.

If you have problems that prevent you from engaging with the course you should seek advice from Student Services and through you College turor. Details will be in the course handbook.

Team working

Most units include group work of some kind. Team working skills are developed through.

You will be expected to contribute your own particular skills to a collective effort in at least one end of year group exhibition. You will produce creative and realistic solutions to complex problems including time management, monitoring progress to work to deadlines, evaluating your group and individual strategies to achieve the desired outcome. Much of the teaching and learning involves group discussion and the group crit is a significant feature of the learning experience and you will be expected to participate and contribute to this effectively.

Career Management Skills

Careers development is integrated into the course and the course seeks to provide you with an awareness of the real-world context of the creative industries in general and Graphic Design, Print and New Media in particular. You will be helped to develop a strategy for obtaining appropriate employment at the end of your course.

You will also be asked to develop a Media Strategy in relation to your practical design solutions, which may require budget and costing requirements and the planning and development of range media strategies in order to develop a campaign and prepare you for Freelance opportunities inherent within the Design and Media industry. Professional practice will be emphasised and you will be helped with the preparation of a professional portfolio as well as a CV (curriculum vitae) and material so that you can market yourself.

Career/Further study opportunities

Career:

Various roles within arts and the creative industries - Corporate design, web design, exhibition design, logo design, illustration, typography, magazine and book design, small design business / freelance work, teaching.

Further study:

Specialist Postgraduate courses in Graphic Design, Animation, Illustration, Digital Media and Motion Graphics.

Entry

Students applying for this course will be expected to have gained either a foundation degree (FdA) or higher national diploma (HND) in Graphic Design or associated subject.

Additional:

Students will be expected to attend a portfolio interview or, if living in the EU, to submit a portfolio of work via email.

UK students Undergraduate entry requirements

Standard entry requirements for Foundation degrees (FD/FdSc)

A foundation degree will be of particular interest if you have completed a Modern Apprenticeship, vocational A levels, BTEC National or equivalent.

Foundation degrees are also particularly suitable if you want to qualify while working.

• As a guideline, a typical offer would require you to obtain a UCAS tariff score of between 80-120 points, based on your level 3 studies.
• Students who require a Tier 4 Student Visa cannot apply for our foundation courses. For these courses the University of Bedfordshire is not able to sponsor Tier 4 Student Visa applications.

Many students studying for foundation degrees come to us through work-based routes so you can apply for a foundation degree even if you don’t have traditional academic qualifications.

We welcome applicants with relevant work experience.

Standard entry requirements for Undergraduate degrees (BA/BSc)

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for both breadth and depth in your current studies as well as enthusiasm for the subject you wish to study.

The general requirement is one of the following:

• UCAS Tariff Score greater than 200, which should include either two A level passes or an AVCE Double Award
• An Access qualification
• Equivalent qualifications such as Irish Leaving Certificate, Scottish Highers, International Baccalaureate or BTEC National Diploma

Postgraduate taught courses

Postgraduate applications (MA/MSc) should be made direct to the University using the  standard University application form. There are some exceptions, please see individual course descriptions for details.

• UK/EU students application form
• International (non-EU) students application form
  

Students from the European Union

Entry requirements

As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

We have students from all the European Union member countries so we are quick to make decisions on most qualifications.

How to apply

International students

• Undergraduate applications (BA/BSc) can be made direct to the University or via our representatives in your home country. If you intend to apply to more than one university in the UK you should apply via UCAS. If you want to apply to the University of Bedfordshire only you should apply directly using our international application form (link below) or via our representatives in your home country
• Postgraduate applications should be made directly to the University using our international application form (link below) or via our representatives in your home country
• Healthcare, nursing and midwifery students Many of these courses are not available to overseas students due to UK immigration law in regard to bursary funding. Please contact international admissions to find out if you are eligible to apply
• BA Nursing Studies Level 3 (with or without Overseas Nursing Programme) is available to overseas students - please contact International Admissions by email at international-admissions@beds.ac.uk for further information

(Please note that applicants on a full student visa are not eligible for part-time study)

Course application form for international students

We recommend that you apply directly to the University where possible, as this allows us to offer the quickest turnaround time for your application.

• Course application form for direct applications [PDF]

How to complete your course application

Please read the Direct application instructions before completing the course application form.

Application forms for accommodation in the student halls at Bedford campus and Luton campus are available in the Student life section

Accreditation of prior certificated learning (APL)

APL is available for international students applying for undergraduate (Bachelor degree) study. Please do not use this APL form to apply for postgraduate courses.

Use the APL form to tell us about any non-standard qualifications and/or work experience you have that you think should be taken into consideration with your application. `

The APL form should be submitted at the same time as the course application form.

We regret we are unable to process APL forms from students who have not submitted a formal course application form.

• APL application form for International students [100Kb] updated 041007

What next?

Return your completed application to:

University of Bedfordshire
International Admissions
Park Square
Luton
Bedfordshire
LU1 3JU
United Kingdom

Contact International Admissions

T: +44 (0)1582 489326 (non-EU Students)
F: +44 (0)1582 743469
E: international-admissions@beds.ac.uk

Awarding institution

University of Bedfordshire

Teaching Strategy

An essential feature of the learning and teaching will be your involvement in practical learning activities that confront visual problems and ideas relevant to Graphic Design, Print and New Media. At the same time learning activities will take professional and work related practices into consideration. From an early stage in the course, you will be encouraged to work independently, taking ownership of your creativity and its outcomes, whilst at the same time developing an understanding of range of contexts that affect Graphic Design, Print and New Media. The course aims to build a close relationship between practice and theory.

At the end of the course you should be able to realise a creative project of your own devising and be able to demonstrate your own particular insights into the critical, cultural and professional contexts in which your own work is placed.

To help you to learn independently and take responsibility for your own learning, the whole curriculum is organised to promote the progressive acquisition and entrenchment of the necessary concepts, skills, attitudes and knowledge associated with Graphic Design, Print and New Media. The course will offer a degree of choice and is flexible in its approach to student learning with an underlying educational philosophy of self directed learning managed and supervised through close contact with you, the student.

Teaching and learning strategies include practical workshop sessions, personal study involving sustained practice in the studio or workshop, some work related learning opportunities, one to one tutorials / supervision, seminars, demonstrations, and importantly the use of a reflective / contextual journal as a means of understanding and documenting your individual learning.

Contextual journals are also important and are seen as a means of continuous development, enabling you to work as a reflective practitioner and review your own performance and learning.

Professional, Statutory and Regulatory Body Accreditation

N/A

Students with disabilities

The School of Media, Art and Design recognises that a relatively high proportion of art and design students encounter difficulties with dyslexia, and special arrangements are in place to offer flexibility and learning support in the preparation and submission of written work.

Students with visual impairment may encounter difficulties with aspects of the course, and there would be a need for prior assessment of requirements and capabilities for this type of student.

The philosophy of the Department is to support and facilitate all students regardless of disability in their chosen field of study whenever practicable.

There is wheelchair access to all art and design facilities.

Skills Development

Communication

To help with the development of this you will:

Be involved with oral communication that will be practised and tested in presentations and individual critiques. Written and verbal communication skills will be developed and assessed as part of the contextual studies units. You will be asked to produce work of different lengths and formats that should be properly referenced. Visual and verbal communication skills will be taught through all the practice units.

You will assess the quality of your own oral and visual communication and identify areas for improvement and deliver written or presentation assignments which succeed in communicating a series of points effectively.

Information Literacy

To help with the development of this you will:

Use of a range of computer software as an integral part of the course and these skills are embedded in the practice based units.

Information technology skills development for generic purposes such as research and data analysis and presentation will be incorporated into the contextual studies units.

You will be able to complete a complex search using appropriate primary and secondary sources, and draw accurate conclusions independently using the subject methodology.

Searching and evaluating internet sources is taught and you will analyse the information found using appropriate techniques. You will be introduced to the services of the Learning Resources Centre where specialist staff will be able to disseminate best practice on this.

Research and Evaluation

To help with the development of this you will:

Have to decide on action plans and implement these effectively in order to complete work. You will have to clearly identify criteria for success and evaluate your own performance against those criteria. The importance of action plans, strategies and success criteria will be measured for both your individual work and any group work that you may be involved in.

You will have the opportunity to practice team work and provide feedback to others, you will monitor your own progress and evaluate its individual effectiveness using peer critique. Working individually, you have to set your own tasks to achieve your research goals, drawing on previous learning experience to achieve creative solutions to common problems.

Creativity and Critical Thinking

To help with the development of this you will:

Be involved with a series of practical learning activities at the heart of which will be the development of solutions to visual problems or ideas associated primarily with Graphic Design, Print and New Media although not exclusively so. An essential feature of the contextual studies strand of the course will be to help you to relate your practice to relevant theory and to help you to construct relevant contexts for your work. This will provide you with a framework and means to reflect on your creative work throughout the course. You will be required to maintain a contextual / reflective journal, the purpose of which is to monitor and reflect on your own learning. It will ultimately inform the rationale for your final major project.

You will be encouraged to become self-reliant and you will have to decide on action plans and implement these effectively in order to complete work. You will produce creative and realistic solutions to complex problems that will include time management, monitoring your progress in working to deadlines. You will have to clearly identify criteria for success and evaluate your own performance against those criteria. The importance of action plans, strategies and success criteria will be measured for both individual work and group work.

Improving learning and performance

Throughout the course you will be involved with reflective practice, which will require you to maintain a contextual/reflective learning journal, the purpose of which is to monitor and document your personal learning journey. The learning journal will be key in acting as an aid in improving your performance. Through records that you keep about the development of your work and from feedback you will receive from your tutors, you will be able to monitor your progress and evaluate your own individual effectiveness in achieving your aims. Working individually, you will have to set your own tasks to achieve your research goals, drawing on previous learning experience to achieve creative solutions to problems and to develop creative ideas. Where you will work in a group you will need to be able to measure your own performance in relation to the group.

Progress files

For the purpose of documenting personal progress, you will be expected to maintain a reflective learning journal throughout the duration of the course. The documentation will include a record of assessment feedback, personal reflection on and evaluation of the way in which you have engaged in learning activities as well as the efficacy of your learning. You will be expected to reflect on and evaluate each stage of your learning and this will be used as part of some summative assessments as well as the basis for discussion about progress and the mapping of courses of action. During the early stages of the course you will engage in an evaluation of your current position together with an audit of your personal skills and therefore you will be expected to maintain frequently updated and relevant curriculum vitae.

Professional standards

The essential aims of the course are to develop the students professionalism and to enhance your potential for employment within specific sectors of the creative industries.

To this end the course will aim to promote professional attitudes and behaviour as well as to provide specific insights into professional ways of working. Your engagement in the course should reflect professional standards and failing to do so may affect assessments outcomes.

Professional standards include:

• Expectations of punctuality, regular attendance, remain contactable and reliable


• Appropriate means of interpersonal behaviour, address, communication and presentation skills


• Personal organisation that will include being able to draw, in an effective way on experience, learned attitudes and skills


• Maintaining the fitness to practice and the having an understanding of the Criminal Records Bureau, particularly in circumstances where you may wish ultimately to work with young people


• The creative industries are competitive and by their nature can have their own specific ways of working; they often demand that its professionals are able to work to tight schedules and rapid turnaround. The course will make students aware of these demands and seek to inculcate an attitude of effective, prompt and reliable working


• The creative industries are frequently involved with such things as communication, branding and the promotion of identities and sometimes there is necessarily a need to deal with contentious issues and material as well as a need to take creative risks. It is therefore essential that students acquire an awareness of good and ethical practices, which avoid negative discrimination and exploitation


• Team working and the evaluation of outcomes


• The ability to engage in further learning

Strategy for developing and embedding the professional standards

Since the purpose of the course is essentially aimed at helping you to gain employment in the Graphic Design and New Media industries specifically and the creative sector more generally, the strategy for embedding the professional standards of a critical and creative practitioner will be manifest in all the learning activities and assessments. You will be advised about correct procedures, protocols and ethics as well as enabled through a habit of self-reflection and evaluation to apply learned skills and attitudes to professional contexts.

You will be expected to engage with the course respecting professional standards and your attitude in this regard may be taken into account when assessing your work.

An emphasis on professional practice at level three will give you experience of and insights into working practices.

Wherever possible, there will be inputs into the course by relevant practicing professionals.