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University of Bedfordshire
Park Square
Luton
Bedfordshire
UK, LU1 3JU
Advertising and marketing communications is crucial to businesses today, and this course covers all the areas of this increasingly sought-after knowledge base.
During stage one marketing will be related to other essentials elements of organisational success including finance, human resources management (HRM), operations, public relations and e-Business. Following this, study will turn towards international business and marketing. You will delve into subjects as diverse as branding, buyer behaviour, distribution and competition. At this level you will also continue to further your knowledge with specialist units in marketing communications involving media analysis and planning.
In your final year you will undertake a variety of active, integrated and practical assignments that will help you cement your knowledge by using it in the strategic marketing context. This is supported by external brand communications agencies to whom you will present your ideas.
You will also have the opportunity to undertake a work placement year, or alternatively a year studying abroad.
After graduating from this course you will be well-placed to explore opportunities in a variety of areas. These include direct marketing, corporate communications, sales and promotion, media planning and buying, brand management, advertising planning and research roles.
During the course you will:
Areas of study you may cover on this course include:
A foundation degree will be of particular interest if you have completed a Modern Apprenticeship, vocational A levels, BTEC National or equivalent.
Foundation degrees are also particularly suitable if you want to qualify while working.
Many students studying for foundation degrees come to us through work-based routes so you can apply for a foundation degree even if you don’t have traditional academic qualifications.
We welcome applicants with relevant work experience.
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for both breadth and depth in your current studies as well as enthusiasm for the subject you wish to study.
The general requirement is one of the following:
Postgraduate applications (MA/MSc) should be made direct to the University using the standard University application form. There are some exceptions, please see individual course descriptions for details.
As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.
We have students from all the European Union member countries so we are quick to make decisions on most qualifications.
(Please note that applicants on a full student visa are not eligible for part-time study)
We recommend that you apply directly to the University where possible, as this allows us to offer the quickest turnaround time for your application.
Please read the Direct application instructions before completing the course application form.
Application forms for accommodation in the student halls at Bedford campus and Luton campus are available in the Student life section
APL is available for international students applying for undergraduate (Bachelor degree) study. Please do not use this APL form to apply for postgraduate courses.
Use the APL form to tell us about any non-standard qualifications and/or work experience you have that you think should be taken into consideration with your application. `
The APL form should be submitted at the same time as the course application form.
We regret we are unable to process APL forms from students who have not submitted a formal course application form.
Return your completed application to:
University of Bedfordshire
International Admissions
Park Square
Luton
Bedfordshire
LU1 3JU
United Kingdom
T: +44 (0)1582 489326 (non-EU Students)
F: +44 (0)1582 743469
E: international-admissions@beds.ac.uk
