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University of Bedfordshire
Park Square
Luton
Bedfordshire
UK, LU1 3JU

Peter Waterhouse

Profile

Peter Waterhouse, Senior Lecturer

Part of Peter's duties at the University is as a Higher Education Innovation Fellow working on developing links between the University and local businesses through a range of initiatives including short courses, accredited training and CPD courses.

Professional Experience and Educational Background

Peter started his own business in 1975 and over the following fifteen years he developed and expanded this, diversifying into a range of associated enterprises supplying products to land based businesses.

In 1990 he sold off the light engineering and wholesaling business Watson’s Quality Products and took time out as a mature student at Coventry University to study for a BA Business Administration.

On completing this he then went on to attain an MA in Marketing based on research into the adoption of innovation by small specialist enterprises.

Since then he has gained a wide range of experience working with small businesses in a range of sectors seeking creative marketing solutions, including database and e-Marketing solutions.

In 2000 he joined De Montfort University as a full-time lecturer at the department of business in Milton Keynes where he continued his work both in the area of e-Learning and e-Business.

Since moving to the University of Bedfordshire's Bedford campus Peter has developed the final year module Managing e-Business - a module that explores the issues facing entrepreneurs and managers developing e-Business enterprises.

Current Research Interests

  • e-Business Management
  • Arts Management
  • e-Learning in HE 

Presentations and Conferences

Peter has presented conference papers and held workshops on the management and use of e-Learning environments at leading UK conferences.

Conference Papers (Refereed):
  • Harwood, T., G, & Waterhouse, P., Encouraging Reflection In Undergraduate Students: How Do We Understand Students Understanding? Business Education Subject Team (BEST) Annual Conference, Edinburgh, January 2004
  • Waterhouse, P. & Jefferies, P., “Developing collaborative web environments to support Deep Learning – In search of the Holy Grail or just Utopian dreams?” Bristol Business School Teaching & Learning Conference, September, 2002
  • Jefferies, P., &Waterhouse, P. “Effective integration of technology into a campus based learning environment: utopia or achievable reality?” LTSN "Distance Learning: Where are We Now?" event held at the University of York, 3rd July 2002
  • Jefferies, P., &Waterhouse, P. “Managed Learning Environments/Virtual Learning Environments: New educational paradigms or technological straightjackets?”, 13th EAEEIE Annual Conference on Innovations in Education for Electrical and Information Engineering (EIE), York, April 2002
  • Jefferies, P., &Waterhouse, P. "Towards an effective integration of technology into a campus based managed learning environment?" , ALT-C 2001: Changing Learning Environments, 8th Annual Conference of the Association for Learning Technology, University of Edinburgh, September 2001
  • Chadwick, S., Bayley, V., and Waterhouse, P., “Virtual Degree in a Physical Environment: Managing Student Feedback in a Campus Based Computer-Mediated Teaching Environment”, ALT-C 1999 ; Bristol University, September 1999
Other Presentations and Workshops
  • Waterhouse, P. Creative use of role play and simulation in a business game, Teacher Fellows Conference, De Montfort University, June 2006
  • Waterhouse, P. E-Business Curriculum Innovation: Managing the Virtual Organisation. HEA, Manchester University, October 2006
Bedfordshire University

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