Lecturer in Business Management

A brief bio Dian Wang is a lecturer in Business Management at the Graduate School of Business, University of Bedfordshire. His research is cantered around entrepreneurship, social perceptions and market signals with a specific emphasis on micro-enterprises. Leveraging diverse methodologies, Dian focuses on experimental design and computational methods to advance his work. He has actively engaged in field studies, collaborating with MSMEs and family businesses across international settings, including China, the UK, Canada, and Saudi Arabia.

Dian joined the Bangor Business School in Changsha, China in Feb 2022. He taught Business programmes. Dian is also the visiting faculty member and the Postgraduate Supervisor in the Chester Business School.

Prior to joining the Bangor China operation, he has been a research staff in the Business Research Institute at University of Chester for since 2017. Dian earned his doctorate in three years. Dr Wang is an active SME researcher disseminating several research outputs in British Academy of Management, Institute for Small Business and Entrepreneurship and other established conferences internationally. 

• Fellow of Higher Education Academy
• Ten years’ service experience in Internationalisation of higher education
• Nominated for Outstanding Postgraduate Supervisor at this Year’s 1839 Awards
• Winner of Chester Difference Excellence and Chester Volunteer Awards

Other References

• ResearchGate profile
• ORCID
• Linkedin
• What Small Businesses Must Tell their Markets

Qualifications

• PhD in Business and Management – University of Chester
• MSc in Management with International Business - University of Chester
• BA (Hon) in Tourism Management - University of Chester

Teaching Expertise

• Intercultural Business Competences
• Strategic Management
• Brand & Marketing Communications
• Entrepreneurship & SMEs
• Research Methods

Research Interests

• Social Perceptions and Cognition theories
• Market Signalling theory
• Microenterprises and Family Business
• Business Teaching and Learning in Higher Education

Projects

Publications

• Wang, D. (2021). A practical and theoretical approach to assessing Micro-Enterprise brand image signals [Doctoral thesis]. University of Chester. http://hdl.handle.net/10034/626419
• Lam W., Harris P., Sidsaph H., Wang D., Zhou J., & Yang S., (2018) Internationalisation, Sustainability and Key Challenges Facing SMEs: A Comparative Study of the UK and China; 51 pages; University of Chester & West Cheshire & North Wales Chamber of Commerce.  ISBN 978-1-910481-03-5
• Markham S., Harris P., Wang D., Zhao Y., Mo Q., Zhong Z. (2020), Chester Forum X. The Marco Polo Initiative: Reflections on the Regional Economy, Entrepreneurship and International Trade in a Post Brexit World; University of Chester. DOI: 10.13140/RG.2.2.24077.90089
• Zhao Y., Harris P., Markham S., Wang D., Zhu K., Li L., (2018) EDITED PROCEEDINGS - the Ninth Chester Forum. The Marco Polo Initiative Reflections on Internationalisation, Sustainability and Key Challenges Facing SMEs: Now and post Brexit; University of Chester. DOI: 10.13140/RG.2.2.35719.14240

Contact Details

T: +44 (0)1582 489017

E: dian.wang@beds.ac.uk