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University of Bedfordshire
Park Square
Luton
Bedfordshire
UK, LU1 3JU

Dr Annie Hagen Danbury

Profile

Dr Annie Hagen Danbury, Senior Lecturer, BA, MSc, PhD

Annie Danbury

Annie Hagen Danbury is a Senior Lecturer in Marketing Communications. She manages MSc Marketing Communications as well as leads and supervises undergraduate and postgraduate modules and dissertations.

Annie has been a student at the University of Bedfordshire herself. She pursued a first-class BA (Hons) Marketing degree here, and then a Postgraduate Certificate in Higher Education.

This year (2008) Annie was awarded a PhD from University of Bedfordshire for the work of “An Analysis of the Involvement Construct in the Information Processing of Advertising Messages”.

Industrial, Commercial and Consultancy Experience

Annie started her career in 1986 as a PA and Event Manager at Digital Equipment Corporation (London and Denmark). She assisted the IT Director and managed special events, including budgeting, planning, and co-ordination of suppliers.

In 1990 Annie started working as a Marketing Executive for  L’Ecole Mac, London, where her duties included managing all marketing activities for this Apple Mac approved training and consultancy centre  and liaising directly with clients, recruitment consultants, and suppliers (including third party).

After one year Annie moved to DESISCO, subsidiary of Digital Equipment Corporation (now Compaq) and took the role of  Business Development Manager.

Annie has worked as a Freelance Marketing Consultant for brands such as Seagram, Bass plc, GE Capital, and Teknekron Software Systems Inc.

In 1995-1996 she decided to move to Office Academy (Stevenage) and work as a Marketing Executive, taking the responsibility for internal and external marketing activities in this Microsoft approved software training and consultancy centre.

In 1998-2003 she worked for the Arenson Group - President Office Furniture (Dunstable) and took on various marketing assignments during this period, including report writing and research.

Employment Experience in Higher Education

Senior Lecturer in Marketing Communications, University of Bedfordshire Business School (2005 - present)
  • Course design and management, lectures, tutorials, PG dissertation supervision.
  • Development and management of external relationships with marketing communications agencies.
  • PhD research.
  • Undergraduate: Marketing, Consumer Behaviour, Advertising, Public Relations, Integrated Marketing Communications, Skills and Career Development.
  • Post-graduate: Marketing Communications.
Lecturer in Marketing, Luton Business School, University of Luton, Beds (2003-2005)
  • Course design, lectures, tutorials, project supervision.
  • Undergraduate: Marketing, Consumer Behaviour, Advertising, Public Relations, and Career Development.
  • Post-graduate: Marketing Communications Strategy.
PhD Research Student and part-time Tutor, Luton Business School, Luton, Beds (2000 - 2003)

Research activity in advertising, part-time tutor in Marketing and Consumer Behaviour (UG), Marketing Communications (PG).

Visiting Positions

  • Reviewer in the Consumer Behaviour track for the Academy of Marketing Conference.
  • External Examiner at Thames Valley University, PR Minor Degree.
  • External Examiner at the University of the Arts, London, PR Degree.

Conferences

  • EMAC Doctoral Colloquium, Braga, Portugal (2002).
  • Academy of Marketing, Cardiff  (2003).

Membership of Professional Bodies

  • Chartered Institute of Marketing
  • Academy of Marketing
  • Higher Education Academy

Voluntary Membership

  • East and North Hertfordshire NHS Trust
Bedfordshire University

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