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University of Bedfordshire
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Barbara Czarnecka

Profile

Barbara Czarnecka, Lecturer, MA/BA, MSc, PhD

Barbara joined the University in 2009 as a lecturer in marketing. Previously she taught at the Middlesex University and BPP Business School, London.

Barbara travelled across the world with her work. She was a researcher at the Freeman Business Information (London), an international affairs trainee at the Embassy of Poland in Washington DC (USA), and in Mumbai (India) Barbara took the role of an international management trainee at the Nisargadatta Foods.

Research

Barbara's principal research interests lie in the field of cross-cultural values and communication and how these influence consumer behaviour and marketing communications.

She is currently investigating the differences in advertising from four European countries and the consumers’ responses to culturally congruent and incongruent advertising stimuli as part of her PhD.

Refereed Journal Articles and Proceedings

  • Czarnecka, B., Brennan, R. (2009) How well does GLOBE predict values in advertising? A content analysis of print advertising from the UK, Ireland, Poland and Hungary. In Proceedings, 8th EAA International Conference on Research in Advertising, 26-27 June, 2009, Klagenfurt, Austria
  • Evans, J., Tsatsaroni, A., Czarnecka, B. (2009) Equations in a consumer culture: mathematical images in advertising. In Tzekaki, M., Kaldrimidou, M., & Sakonidis, C. (Eds) Proceedings of the 33rd Conference of the International Group for the Psychology of Mathematics Education, Vol 1, Thessaloniki, Greece: PME
  • Brennan, R., Czarnecka, B., Dahl, S., Eagle, L. & Mourouti, O. (2008) Regulation of Nutrition and Health Claims in Advertising. Journal of Advertising Research, 48,1, p. 57-70
  • Czarnecka, B. (2007), Is food advertising really culture bound – contradicting results from Poland and the UK. In Proceedings, 12th Corporate and Marketing Communications Conference, London: Middlesex University, p. 54-72

Conference Presentations

  • Czarnecka, B. (2007) Hofstede and others in cross-cultural advertising research. Cross-cultural Life of Social Values Conference, 18-19 May, 2007, Rotterdam, Rotterdam School of Management
  • Czarnecka, B (2007) “Values in printed advertising from the UK and Poland. Are Hofstede’s and Trompenaar’s frameworks useful in marketing communications? 25-29 April, 2007, SIETAR EUROPA Conference, Sofia, Bulgaria
  • Czarnecka, B (2006) ‘Attitudes of Polish women towards British culture and people – a short netnography of an online community’, 9 September, 2006, SIETAR UK Conference, London, Middlesex University

Contact Details

T: 01582 743027
E: barbara.czarnecka@beds.ac.uk



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