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University of Bedfordshire
Park Square
Luton
Bedfordshire
UK, LU1 3JU

Dr Carmine Franco De Vita

Profile

Dr Carmine Franco De Vita, Senior Lecturer

Dr Carmine Franco De Vita is a Senior Lecturer in the Department of Marketing. He is the Unit Coordinator at postgraduate level for Marketing, Marketing Communications and Society and on undergraduate programmes the Unit Coordinator for Public Relations Management and Career Development for Marketing (PR Pathway).

Carmine completed his MSc degree in Marketing and Product Management at Cranfield Institute of Technology and went on to gain a PhD in Marketing Management at Cranfield University. In 2008, Carmine also graduated with an MA in Applied Linguistics at the University of Bedfordshire.

Carmine was a Visiting Professor in European School of Economics and Southern Denmark Business School and most recently at the European School of Economics in London. He acted as an External Examiner at the University of Liverpool, at Guildhall / London Metropolitan University and is currently an External Examiner at the University of Hertfordshire.

Memberships

  • Chartered Institute of Marketing - Member and Chartered Marketer
  • Chartered Institute of Public Relations - Member
  • American Marketing Association - Member
  • Association for Consumer Research - Member
  • Academy of Marketing - Member
  • Academy of International Business - Member
  • Italian Cultural Institute (London) - Fellow
  • Italian Public Relations Federation (FERPI) - Member
  • Higher Education Academy – Fellow

Industrial, Commercial and Consultancy Experience

Carmine started his commercial experience in the service sector as a Public Relations Account Executive. He was promoted to Marketing Manager and went on to become the Marketing Director.

He has also worked in a variety of manufacturing sector companies as a Director of Communications and a Marketing and Public Relations Consultant.

Current Research Interests

  • Innovation Adoption Within Education
  • The influence of Negative Word-of-Mouth on the Adoption of Innovations
  • The Role of Opinion Leadership in the Diffusion of Innovations Process
  • The Role of Market Mavens in the Internet Era

Journal Articles / Conference Proceedings

  • De Vita C. F. (2001) Understanding The Market Maven Construct: Longitudinal Replication Studies Suggest Fundamental Differences Academy of Marketing 2001 Proceedings Cardiff 2001
  • Boote, J. and Carmine F. De Vita (2000), A Truncated Multi-Factor, Multi-Item Scale for the Analysis of a Dissatisfied Consumer’s Psychographic Profile. In: Proceedings of the 2000 Annual Conference of the Academy of Marketing, University of Derby, 214-231 
  • De Vita C. F. (1994) Ethic Food Diffusion, Distribution and Adoption. University of Luton Press
  • De Vita, C. F. (1991) Independent Grocery Retailing: The Retailer, Customer, Supplier Triad Marketing Education Group Proceedings Cardiff July 1991

Conferences

  • Institute of Public Relations Conference (Bournemouth 2003)
  • Academy of Marketing Conference. Cardiff (2001)
  • Academy of Marketing Conference. Derby (2000)
  • European Union DGXIII Conference on Technology Transfer and Innovation. Luxembourg (1995)
  • Association for Consumer Research Conference. Copenhagen (1995)
  • Marketing In Education Conference. Bradford (1995)
  • Marketing In Education Conference. Cardiff (1991)
Bedfordshire University

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