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University of Bedfordshire
Park Square
Luton
Bedfordshire
UK, LU1 3JU

Guy Parrott

Profile

Guy Parrott, Senior Lecturer and Marketing Course Leader

Guy is a Senior Lecturer in Marketing Communications and undergraduate marketing course leader. He is also an associate member in the University’s Centre for Excellence in Teaching and Learning (C.E.T.L.). He has made a major contribution to the establishment of a new model curriculum for stage one students, both on a practical basis as a tutor and through a growing body of research activity. Guy has received a commendation from the Vice Chancellor for work within the Aimhigher and schools liaison programmes and have been successful in delivering high quality teaching as supported by very satisfactory student unit survey returns.

Before coming to the University of Bedfordshire, Guy taught marketing at Barnfield College. He has also been a Marketing Director at Daventry Tertiary College. Prior to which he managed business and finance departments at Tameside College (Manchester) and Tamworth & Lichfield College.

Commercial Experience

Commencing in 1986, Guy worked at Yves Rocher (Cosmetics) modelling stock requirements and managing logistics for monthly and seasonal promotions. In 1988, he was ‘head-hunted’ to work at DDM Advertising on their Barclaycard Account. He moved to BMP to become a Client Account Manager on the Marks and Spencer Financial Services Account. Later working at Saatchi and Saatchi Direct, managing the Great Universal Stores (G.U.S.) and Hewlett Packard accounts.

Professional Memberships

  • Chartered Institute of Marketing
  • The Centre for Recording Achievement (part of the H.E. Academy)
  • HEA Subject Centre – BMAF and Member of the Specialist Interest Group in Marketing

Journal Articles

  • Roomi, M. and Parrott, G. (2008), ‘Barriers to Female Entrepreneurship in Pakistan’. The Journal of Entrepreneurship, Vol. 17 (1), June 2008.
  • Parrott, G. and Manton, R. (2008), ‘Creating the Employable Student, some Recently Implemented Interventions’. On Reflection, eJournal, The Centre for Recording Achievement, June 2008.

Articles Currently Under Review

  • Parrott, G., Roomi, M. and Holliman, D. (2008), ‘Analysis of the effectiveness of marketing programmes adopted by small and medium enterprises’. Being reviewed by the International Small Business Journal
  • Parrott, G. (2008), ‘Recreating the first year business curriculum at The University of Bedfordshire’. Being reviewed by Teaching and Learning in Higher Education

Conference Papers, Presentations and Posters

  • Parrott, G., Roomi, M. and Holliman, D. (2008), ‘Analysis of the effectiveness of marketing programmes adopted by small and medium enterprises’. Accepted as a refereed paper by The Institute for Small Business and Entrepreneurship (isbe). To be presented in Belfast at the 31st conference, 5-7 November 2008
  • Parrott, G. (2008), ‘(Re) creating the First Year Business Curriculum at the University of Bedfordshire’. B.M.A.F. annual Conference, April 29-30, Edinburgh
  • Parrott, G. (2007), ‘Effective use of on-line student learning logs’, presented at a SEEC Regional Seminar, Centre for Excellence in Teaching and Learning, University of Bedfordshire, Luton, 24 October
  • Parrott, G. and Manton, R (2007), ‘Weaving professional practice into the year one curriculum’, presented at the 7th National Seminar of the Centre for Recording Achievement, Manchester University, 22-23 November
  • Parrott, G. (2007), ‘New Model Business Curriculum’, Research Poster Presentation, B.M.A.F Annual Conference, Aston University, 2-4 May

Bedfordshire University

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