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University of Bedfordshire
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Muhammad Azam Roomi

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Muhammad Azam Roomi, Principal Lecturer, MBM Programme Director

Muhammad Azam RoomiMuhammad Azam Roomi is a Principal Lecturer and the Director of Research at the Centre for Women's Enterprise, University of Bedfordshire, UK. He has successfully completed a variety of research and teaching / training assignments for the establishment and development of entrepreneurial ventures at international level and has been honoured with the University of Bedfordshire Commitment Award for two consecutive years (2008 and 2009) as well as the Dean’s Research Award for 2008-09.

Roomi’s major research works have been focused on the growth and development of enterprises in the UK, Pakistan, and other Asian and Islamic countries. He has recently won the Emerald Literati Network Highly Commended Paper Award- 2011. In recognition of his work as an academic / researcher, he was selected /awarded:

  • ICSB/NWBC/IJGE Best Paper Award on Women’s Entrepreneurship in 2009
  • NCGE-UK Entrepreneurship Education Fellow in 2008
  • Prowess-Lloyds TSB UK Enterprise Researcher (finalist) 2007-08
  • Government of the UK Research Scholar in 2005
  • University of London-Thomas Holloway Scholar in 2004
  • World Bank-Joint Japan Scholar in 2003
  • Bertelsmann's Reinhard Mohn Fellow in 2002
  • LEAD (Leadership for Environment and Development) Fellow in 2001

Roomi has served as a consultant for enterprise development to several national and international organisations such as the Government of Pakistan, the World Bank, the Asian Development Bank, the European Union, the Aga Khan Rural Support Programme, Luton Borough Council, Prowess, LEAD, IUCN, UN-APCTT, ILO, and EEDA. He also sits at the boards of Institute of Small Businesses and Entrepreneurship as Vice President and Marsh Farm Community Resource Trust as the Chairperson.

You can read Roomi's blog here

Selected Research Work 

  • Roomi, M.A. (2012). Entrepreneurial Capital, Social Values and Islamic Traditions: Exploring the Growth of Women-Owned Enterprises in Pakistan. International Small Business Journal (Accepted/Forthcoming)
  • Roomi, M.A. (2012). Gender and Work Life Balance: A phenomenological Study of Women Entrepreneurs in Pakistan. Journal of Small Business and Enterprise Development, 19 (1). (With Rehman, S.)
  • Roomi, M.A. (2011). Entrepreneurial Leadership: What is it and How Should it be Taught? International Review of Entrepreneurship, 9 (3). (With Harrison, P.)
  • Roomi, M.A. (2011). Issues and Challenges Faced by Potential Women Entrepreneurs in Pakistan: A Case Study of Sindh Province. International Journal of Management Research and Emerging Sciences, 1 (1), 59 - 73. (With Kumar, M. and Chaudhry, N.I.)
  • Roomi, M.A. (2010). Accounting for the development of human capital in manufacturing organizations: A study of the Pakistani textile sector. Journal of Human Resource Costing & Accounting, 14 (3), 178-195. (With Chaudhry, N. I.)
  • Roomi, M.A. (2010). Behind the Veil: Women's Capacity Building and Enterprise Development in Pakistan. International Journal of Gender and Entrepreneurship, 2 (2), 150-172. (With Harrison, P.)
  • Roomi. M.A., (2010). Analysis of the effectiveness of marketing programmes adopted by small to medium-sized enterprises. Journal of Small Business and Enterprise Development, 17(2), 184-203. (With Parrott, G., and Holliman, D.)
  • Roomi, M.A. (2009). Impact of Social Capital Development and Use in the Growth Process of Women-Owned Firms. International Journal of Enterprising Culture, 17(4), 473 - 495.
  • Roomi, M.A. (2009). Women-owned Enterprises in the UK: Analysis of Factors Influencing the Growth Process. Journal of Small Business and Enterprise Development, 16(2), 270 – 288. (With Harrison, P. and Beaumont-Kerridge, J.)
  • Roomi, M.A. (2008). Training Needs of Women-owned SMEs in England. Education + Training, 50 (8/9), 687 – 696. (With Harrison, P.)
  • Roomi, M.A. (2008). Barriers to Development and Progression of Women Entrepreneurs in Pakistan. International Journal of Entrepreneurship, 17(1), 59- 72. (With Parrott, G.)
  • Roomi, M.A. (2008). Impact of Women-only Entrepreneurship Training in Islamic Society. In Women's Entrepreneurship and Social Capital: A Dialogue and Construction, I. Aaltio, E. Sundin, and P. Kyrö, Eds. Denmark: Copenhagen Business School Press. (With Harrison, P.)
  • Roomi, M. A. (2001). Commercialisation of Business Development Services through NGOs – A Case Study of AKRSP-Pakistan. Small Business Services in Asian Countries. London, UK: ITDG. (With Newnham, J.)
  • Roomi, M. A. (2000). Proposed Strategy for the Establishment and Development of Small and Medium Enterprises in Pakistan. Small and Medium Enterprises in Asian Pacific Countries: Linkages and Policy Support, New York, USA: Nova Science Publishers.
  • Roomi, M.A. (2012). A cognitive analysis to understand gender differences in entrepreneurial intentions: The role of the social environment. Journal of Business Research. Under-review (With Santos, J.F.)
  • Roomi, M.A. (2012). A Contextual Analysis of Women’s Entrepreneurial Activity in Pakistan: An Institutional Perspective. Entrepreneurship and Regional Development. (under-review)
  • Roomi, M.A. (2012). Women-only MBA Programme: A Solution to Attract More Women towards Management Education? Gender, Work and Organisation. (under-review). (With Harrison, P., Cooper, V., and Davies, P.)
  • Roomi, M.A. (2012). Mediation Effect of Human Capital on the Relationship of Social Capital and the Growth of Women-owned Enterprises: An Empirical Study of the UK Regions. International Journal of Entrepreneurial Behaviour and Research. (under-review)
  • Roomi, M.A. (2013). Social Capital, Human Capital and the Growth of Women-owned Entrepreneurial Firms. Entrepreneurship Theory and Practice. (under-review)

Published Teaching and Training Material

  • Roomi, M. A. (2012). Unleashing Entrepreneurship: Experimenting with the Unknown, Cranfield, UK. Case Study - Ref 811-055-1
  • Roomi, M. A. (2012). Unleashing Entrepreneurship: Experimenting with the Unknown, Cranfield, UK. Teaching Note - Ref 811-055-8
  • Roomi, M. A. (2012). Opening Doors to Closed Ventures: An Entrepreneur’s Vision, Cranfield, UK. Case Study - Ref 811-054-1
  • Roomi, M. A. (2012). Opening Doors to Closed Ventures: An Entrepreneur’s Vision, Cranfield, UK. Teaching Note - Ref 811-054-8
  • Roomi, M. A. (2011). What Went Wrong? Implementation of MIS at an Academic Institution, Cranfield, UK. Case Study - Ref 311-173-1
  • Roomi, M. A. (2011). What Went Wrong? Implementation of MIS at an Academic Institution, Cranfield, UK. Teaching Note - Ref 311-173-8
  • Roomi, M. A. (2011). Pak Star Automobile Limited, Cranfield, UK. Case Study - Ref 411-063-1
  • Roomi, M. A. (2011). Pak Star Automobile Limited, Cranfield, UK. Teaching Note - Ref 411-063-8
  • Roomi, M. A. (2011). The Sozo Effect. European Case Clearing House, Cranfield, UK. Case Study - Ref 811-038-1
  • Roomi, M. A. (2011). The Sozo Effect. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 811-038-8
  • Roomi, M. A. (2011). Breaking Grounds through Innovative Strategies: An Entrepreneurial Feat. European Case Clearing House, Cranfield, UK. Case Study - Ref 811-021-1
  • Roomi, M. A. (2011). Breaking Grounds through Innovative Strategies: An Entrepreneurial Feat. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 811-021-8
  • Roomi, M. A. (2011). Knocking Doors for Creating New Ventures. European Case Clearing House, Cranfield, UK. Case Study - Ref 811-020-1
  • Roomi, M. A. (2011). Knocking Doors for Creating New Ventures. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 811-020-8
  • Roomi, M. A. (2011). The Way Forward: A Management Dilemma. European Case Clearing House, Cranfield, UK. Case Study - Ref 411-023-1
  • Roomi, M. A. (2011). The Way Forward: A Management Dilemma. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 411-023-8
  • Roomi, M. A. (2010). From Rags to Riches. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-058-1
  • Roomi, M. A. (2010). From Rags to Riches. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 810-058-8
  • Roomi, M. A. (2010). Defining Prospects. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-054-1
  • Roomi, M. A. (2010). Defining Prospects. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 810-054-8
  • Roomi, M. A. (2010). Different Strokes: Changing Fortunes. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-021-1
  • Roomi, M. A. (2010). Different Strokes: Changing Fortunes. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 810-021-8
  • Roomi, M. A. (2010). The Hard Road: Steps on Entrepreneurial Journey. European Case Clearing House, Cranfield, UK. Case Study - Ref 810-038-1
  • Roomi, M. A. (2010). The Hard Road: Steps on Entrepreneurial Journey. European Case Clearing House, Cranfield, UK. Teaching Note - Ref 810-038-8

Refereed Conference Contribution

  • Roomi, M.A. and Rehman, S. (2010). Gender and Work Life Balance: A phenomenological Study of Women Entrepreneurs in Pakistan. Paper presented at 33rd ISBE Annual Conference. London, UK: November
  • Roomi, M.A. (2009). Entrepreneurial Capital, Social Values and Cultural Traditions: Growth of Women-owned Enterprises in Pakistan. Paper presented at 55th ICSB Conference, Seoul, Korea: June. (Winner of ICSB/IJGE/NWBC Best Paper Award on Women’s Entrepreneurship)
  • Roomi, M.A. (2009). Teaching Entrepreneurial Leadership: clarifying the concept for the classroom. Paper presented at 55th ICSB Conference, Seoul, Korea: June. (Finalist- Best Theoretical Paper Award)
  • Roomi, M. A. (2009). Social Capital, Human Capital and the Growth of Women-owned Entrepreneurial Firms. Paper presented at 2009 Babson College Entrepreneurship Research Conference. Bason-Wellesley, USA: May
  • Roomi, M. A. (2008). Women-owned Enterprises in Pakistan: Factors Influencing Growth. Diana International Symposium on Women’s Entrepreneurship. Belfast, November
  • Roomi, M. A. (2008). Transforming Contacts into Resources: Women Entrepreneurs in the UK-Building, Maintaining, and Utilising Social Capital. Paper presented at 2008 Babson College Entrepreneurship Research Conference. Chapel Hill, North Carolina, USA: May
  • Roomi, M. A. (2007). Women-owned Enterprises in the UK: Analysis of Factors Influencing the Growth Process. 34th ISBC Annual Conference. Bangkok, November
  • Roomi, M. A. (2006). Women’s Entrepreneurship: A Systematic Review of Contemporary Perspectives. Paper presented at 51st ICSB Conference. Melbourne, Australia: June
  • Roomi, M. A. (2005). The Impact of Entrepreneurship Training on Entrepreneurial Performance of Women. Paper presented at 28th ISBE Annual Conference. Blackpool, UK: November

Contact Details

Muhammad Azam Roomi
Principal Lecturer – Entrepreneurship
Department of Marketing
University of Bedfordshire
Business School
University of Bedfordshire
Vicarage Street
Luton, LU1 3JU
E: muhammad.roomi@beds.ac.uk

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