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University of Bedfordshire
Park Square
Luton
Bedfordshire
UK, LU1 3JU
Robin joined the marketing team at Bedfordshire in September 2010. Previously he had spent nearly 12 years at the University of Glamorgan. There he had been a Principal Lecturer and at various times research unit leader, head of department and head of postgraduate courses in marketing. Previously he worked at Lincoln School of Management, having spent several years before that at the Hull campus of the same university. Before coming into academic life in 1993 Robin worked as a management consultant, market researcher, as well as having a successful career in manufacturing.
Robin is fascinated by new communications technologies, particularly social media, and the ways in which these tools change the ways in which people engage with companies, services and brands. This new focus in a sense is a natural extension of the work he has done over the years on word-of-mouth and other forms of interpersonal communication. Ultimately, Robin believes, effective communicators have always been those that tell good stories: he has written how this was done in medieval times, has studied the consumer narratives embedded in fairy tales and other folklore, as well as reporting on the evolving communications protocols emerging from social media.
Robin was an early pioneer of new technologies in teaching and learning, and launched some very early initiatives in electronic supported learning tools. More recently he has argued that educators need to embrace the tools of social media all the better to engage with the next generations of learners. He also believes that academics need to do more to disseminate the results of their research, and as a result has appeared many times in the regional and national press, as well as on TV and radio.
He has worked closely in past years with both the Chartered
Institute of Marketing and the Market Research Society, and has served
as external examiner at several UK universities. He has undertaken some
small scale funded research projects as well as taking part in several
Knowledge Transfer Partnership programmes.
In terms of reputation,
Robin is a member of the editorial board of two leading journals and
recently acted as joint editor of a special edition of a marketing
research journal. He has also advised other universities and
professional bodies on curriculum design.
