Contact Us

By telephone
During office hours
(Monday-Friday 08:30-17:00)
+44 (0)1234 400 400

Outside office hours
(Campus Watch)
+44 (0)1582 74 39 89

By email
admission@beds.ac.uk (admissions)
international@beds.ac.uk (international)
sid@beds.ac.uk (student support)
help@beds.ac.uk (registration)

By post
University of Bedfordshire
Park Square
Luton
Bedfordshire
UK, LU1 3JU

Dr Rosemary Burnley

Profile

Dr Rosemary Burnley, Senior Lecturer

Rosemary is a Senior Lecturer in Marketing and International Business. Her educational background is predominantly in Business and Economics. She has an MBA in International Business, a Chartered Institute of Marketing Diploma and a PhD in Economics. Apart from that, she is an advanced French speaker and has a BA (Hons) degree in it.

Academic and Commercial Experience

Rosemary is a Member of the Post Graduate Programme Managers’ Group and is a Programme Manager for MSc Business & Management Suite. She was responsible for course planning on MBA and MSc degrees. Currently she is also a member of the Business School Academic Board.

She represents our Business School at the Teaching Quality and Standards Committee.

Rosemary is also an External Examiner on MA degrees at a couple of other universities. She is a Reviewer for Direct Marketing: An International Journal, as well as for the Academy of Marketing.

She has been a Team Member in the division of Strategic Marketing and International Marketing at the Bulgarian Tempus Project (1996 -1998).

She currently chairs a UK registered Charity Foundation which aims to help the poor and needy in Africa.

Rosemary is also a governor of her son’s school (Norbury Manor Primary School, London).

Membership of Academic/Professional Bodies

  • Member of the Marketing Education Group
  • Member of the Academy of International Business
  • Member of the MCB Literati Club

Research Interests

  • International Relationship Marketing (Relationship between buyers and sellers)
  • International Marketing (Culture and Consumer Behaviour)
  • International Public Relations and Publicity
  • International Business (Foreign Market Entry Methods)

Publications

  • 1990: “Informal Sector Savings Mobilization in LDCs”, Salford Papers
    in Economics    , 90-2
  • 1991: “Mobilization of Savings in Cameroon”, in Saving for Economic
    Recovery in Africa    , edited by I. Ingham and F.Ansah, James Currey Publishers, London
  • 1998: International Publicity: Concepts and Applications, in Journal of Marketing Intelligence and Planning, Vol.16,Nos. 2&3
  • 2000: International Publicity, in the Handbook of International Marketing Communications, edited by S. Monye

Conference Attendance and Presentations

  • Marketing Education Group Conference, July,1999, University of Stirling, Scotland (presented a working paper)
  • Academy of International Business, April, 2000, University of Strathclyde, Scotland (presented a competitive paper)

Leisure, Interests and Activities

Rosemary is an active participant in indoor sports like aerobics, table tennis and swimming. In her free time she enjoys travelling and learning about other cultures.  Rosemary also raises money for various charities in Cameroon.

She makes it a duty to read current journals and periodicals in order to keep abreast with developments in the business and academic world. Whenever necessary, she incorporate relevant information obtained from these sources in her lectures.

Bedfordshire University

Apply» Faculties & Departments» Department of Marketing» Staff» Dr Rosemary Burnley

Top