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GCM Case Studies

Global Communication for Micro-business: Case studies

Business reaps rewards of Chinese language training

Martin Brady, Production Manager for SinoSynergy, visits China up to ten times a year. Before GCM he found it difficult to get around in China, unable to venture outside his hotel without an interpreter. He discovered that factory owners were older and did not speak English. After unsuccessfully trying to teach himself Chinese, he felt that this was severely hampering the business operation and took the decision to join the GCM course...

Spanish training gives competitive advantage

UK based Focom Ltd is a small software company producing call-logging software packages for corporate organisations. As the Finance Director, Sarah deals with sales and support, business development and seeking out new markets. Focom is growing into international markets with an interest in trading in California, North America, where Spanish is the second language. Advice from the High Commission in San Francisco has suggested key personnel need to be able to speak Spanish and products (e.g. software instructions) need to be translated into Spanish....

Business improves for French-speaking David

The Graphic Edge Ltd is a graphic design company who deals with a number of clients including a local holiday company who provide holidays to France. As part of working on clients’ requirements, David has to contact companies to discuss copy and sourcing material. Learning French through GCM made this element of his work easier...

Spanish training helps company expand

Jeff Frankling is Franchise Director for Dor-2-Dor UK, a company specialising in distributing leaflets and government information. They are part of a network of 24 franchised offices around the UK. Jeff had not originally sought language training, having never considered the possibility. However, as the company is looking to expand the franchise network into a selection of European countries including Spain, he decided it would be a good idea to learn Spanish...

French training improves business relations for KL Supplies

Kenneth Lawless is Managing Director of KL Supplies, a small family business, supplying cleaning and hygiene products to restaurants, clubs, hotels and institutions. Kenneth wanted to learn a language because he realised it would be useful to his business. Many of the key suppliers are located in France and the company has had increasing numbers of enquiries from EU companies. Kenneth makes frequent trips to France for both business and pleasure...

Language training brings Stephen closer to German colleagues

Contherm Ltd is a company that sells temperature and instrument controllers for refrigeration, freezer units and chip pans. The company’s parent organisation is located in Germany. Stephen had always wanted to learn German and this prompted him to join the GCM course...

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