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Sarah Glavin

Spanish training gives competitive advantage

Sarah Glavin, Finance Director, Focom Ltd

Sarah Glavin

“The course has even improved my French!”

Background

UK based Focom Ltd is a small software company producing call-logging software packages for corporate organisations. As the Finance Director, Sarah deals with sales and support, business development and seeking out new markets. Focom is growing into international markets with an interest in trading in California, North America, where Spanish is the second language. Advice from the High Commission in San Francisco has suggested key personnel need to be able to speak Spanish and products (e.g. software instructions) need to be translated into Spanish.

Individual benefits

The course has given Sarah:

  • greater confidence especially when approaching new markets
  • the ability to respond to inquiries from any Spanish-speaking country
  • improved individual efficiency when dealing with potential clients
  • the confidence to speak in Spanish, and additionally, the confidence to see that she has the ability to learn other languages

Company benefits

The course has given the company:

  • increased sales opportunities giving a competitive advantage; the company has linguistic and cultural expertise to compete in the Spanish business environment
  • preparation to approach new markets

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Business services» Training & Development» Languages & Culture for Business» Global Communication for Micro-Businesses» Sarah Glavin

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