A Maasai masterclass in surviving hostile environments

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A Maasai masterclass in surviving hostile environments

16 Apr 2009 15:06:56

Business leaders have the opportunity to learn about surviving and prospering in the most challenging of environments with powerful ideas and tools developed by a group of people who know the real meaning of survival - the Maasai.

Chris Howe, a regular visitor to Kenya since 2001, will host a presentation about how businesses can benefit by adopting the attributes of the indigenous semi-nomadic African tribe at the University of Bedfordshire’s Putteridge Bury Conference Centre in Luton on 7 May, 2009.

The presentation forms part of the University’s programme of events from the Knowledge Network - part of the University’s Knowledge Hub - which acts as a gateway for business support, offering individuals and organisations the chance to develop via access to a variety of initiatives.

Event organiser Gary Kirby said: “The Maasai have been described as the ‘original learning organisation’, a characteristic which has allowed them to sustain their culture of courage, respect, responsibility, pride and humility.

“Chris recognised the potential for UK businesses to learn from this culture, whose strength is based on mutual respect and finding long-term solutions rather than quick short-term fixes. Business leaders can explore a wide range of issues with the Maasai, including how their leaders develop and what is expected from them, what criteria the Maasai use to assess risk, develop strategies and make decisions, and how they ensure all tribe members take high levels of responsibility and act with pride.”

The presentation will be followed by a Q&A session, and the admission cost of £18 includes wine, a finger buffet and a networking opportunity.

To reserve a place, please contact Gary Kirby, Knowledge Network Manager, on 01582 743096.

Bedfordshire University

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