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19 Aug 2009 10:48:05
The students at the University of Bedfordshire should know how to market themselves the right way.
The marketing department scored highly for satisfaction levels among its students who were completing their degree.
They came second nationally in the results of the latest National Student Survey (NSS) published recently.
Professor Brian Mathews, Head of Department – Marketing, said: “No money changed hands here; it was all above board and no coercion was used! We’ve got dynamic students and to finish second nationally is a great achievement
“It’s totally gobsmacking; in 2007 we were 16th and last year we were 11th and they were both more than satisfactory results.
“This is a meteoric rise and it’s all down to my staff and the students themselves. We will have to make sure we try even harder in the next academic year.”
The last academic year saw Marketing Communications students win the University’s Graduate Employability Skills Award and senior lecturer Neville Hunt claim a top industry award.
Neville, who has spent the last 15 years teaching marketing, communications and PR at the University, was named the Norman Manners PR Professional of the Year at the Chartered Institute of Public Relations (CIPR) annual awards before Christmas.
Journalism was also rated equal second nationally by University of Bedfordshire students in the survey which delighted its programme leader Deena Ingham.
She said: “The success of the journalism team which consists of students and experienced journalist/academics who lecture, is reflected in these statistics which clearly show the value of the student experience meeting and exceeding expectations.
“Journalists in the University of Bedfordshire not only want to succeed but do succeed, working with the teaching team to build the content and efficacy of our courses.”
Results also showed that students ranked human resource management fourth in the country, dance was seventh and social work 16th.
The national survey, which provides students with an opportunity to make their opinions count, shows that the University is continuing to offer a good student experience with satisfaction levels across all campuses at 79 per cent.
The University excelled in the key areas of assessment and feedback as well as personal development, finishing in the top quarter out of 127 higher education institutions in England. Those students who went on NHS practice placements were also happy, the results seeing the University finish in the top 20 per cent (out of 55 institutions).
The NSS survey covers nearly all final year undergraduates studying for higher education qualifications.
More than 223,000 students from 155 higher education institutions in the UK and 117 further education colleges in England took part in the survey which revealed that overall satisfaction among students dipped slightly from the 2008 figure.
Feedback will be used to help future students choose courses that best suit their needs and interests, and is also used by national newspapers when compiling university league tables.
Latest news» 2009» August» Marketing is not a problem for students
