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'Developing a Curiosity-Based Research Theme: Ten Years Looking at the Academic/Practitioner Divide in Marketing', 18 November

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'Developing a Curiosity-Based Research Theme: Ten Years Looking at the Academic/Practitioner Divide in Marketing', 18 November

18 Nov 2009 16:30:00 to 18 Nov 2009 18:00:00

  • Date: 18 November, 2009
  • Venue: Room J208, Business School - Vicarage Street, Luton
  • Time: 4:30pm - 6pm

Ross Brennan is a Reader in Marketing at Middlesex University Business School in London. He will speak about his investigation of the academic/practitioner divide in marketing. Ross' background research activity, which originated purely from his own personal interest, has resulted in a number of journal publications, a successful small grant application, two best paper awards and collaboration with one of the UK's leading market research agencies.

Bedfordshire University

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