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1 Jul 2010 08:38:59
Jillian Farquhar, Professor of Marketing Strategy, celebrated a book launch in the Business School recently.
Jillian wrote the second edition significantly updated Marketing Financial Services, a specialist title written initially by Professor Arthur Meiden.
She said: “I have long been interested in financial services and in particular the marketing of these products and services.
“I’ve known of Arthur Meidan and admired his book for quite some time, so when the time came round to develop an updated edition I was eager to get involved.
“I called on the expertise of colleagues across Europe to write the case studies for the book, enabling this edition to have a stronger pan-European feel, broadening its appeal and application across national economies.
“Potentially, the book has a wide readership beyond marketing professionals. This edition was written during the onset of the Credit Crunch and is the first book to appraise what lessons the whole Financial Services sector can learn and do differently looking forward.”
Also at the launch, John Beaumont-Kerridge, Head of Department for Marketing, said:
“I’m delighted with Jillian’s achievement. This book is pushing the barriers, an example demonstrating the Business School’s commitment not only to teaching but to high quality research and collaborative working with academics and businesses across the world.”
The book is published by Palgrave Macmillan. Further information, including details on how to order a copy, can be found on Palgrave Macmillan’s website
Images:
Top: John Beaumont-Kerridge congratulates Jillian
Farquhar at the launch of Marketing Financial Services in the Business School
Above: Members of the Business School’s Marketing team, join Jillian Farquhar (pictured in the yellow dress) at the launch ceremony for Jillian's book, Marketing Financial Services
Latest news» 2010» July» Jillian’s book shows lessons learnt from the Credit Crunch
