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17 Jan 2011 12:55:44
The business community and the public are invited to a hands-on workshop later this month on the future of Experience Bedfordshire.
Two tourism experts from the University of Bedfordshire secured £4,000 funding to carry out key research on the public/private partnership which works throughout the county to promote Bedfordshire as a tourist destination.
The findings of the Head of Tourism, Leisure and Sport Management, Dr Sally Everett, and Deputy Director of the Institute for Tourism Research, Dr Sue Slocum, will help the three councils – Central Bedfordshire Council, Luton Borough Council and Bedford Borough Council – plan their strategy for tourism moving forward.
This workshop is designed to engage the public and businesses in the launch of Experience Bedfordshire’s new local awareness campaign, with the key objectives to raise local business responsiveness and promote participation in its initiatives. It is taking place in the Robinson Executive Centre at the Wyboston Lakes Conference Centre in Great North Road on Thursday, 27 January (1 - 4pm).
The project came under the University’s Institute for
Tourism Research (INTOUR) at the Bedford
campus and the research has resulted in the development of five key strategic
recommendations:
Dr Slocum said: “Dwindling resources created the need to reassess the resourcing and financing of Experience Bedfordshire’s key marketing tactics over the next few years.
“This research project identified key strategic areas where the public sector can add value to the private sector offering, and which public sector services and activities are valued and needed by the sector.
“This research of current industry awareness, perceived challenges, best practice and levels of engagement of key industry leaders was achieved through extensive discussion with regional businesses across the tourism, leisure and hospitality sectors.”
For further details, email susan.slocum@beds.ac.uk
Latest news» 2011» January» Workshop to help Experience Bedfordshire
