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21 Mar 2011 11:50:43
The Head of the Division of Tourism and Leisure was mixing in good company at a county-wide tourism conference for Suffolk.
Dr Sally Everett was a keynote speaker at Destination Suffolk 2011 – Maximising Opportunity for Suffolk, an annual event organised by Choose Suffolk which focused on two key strategic areas this year – opportunities around the Olympics in 2012 and food tourism.
The University of Bedfordshire is leading the way in food and drink tourism research through the work of Dr Everett, its Division of Tourism and Leisure and the Institute for Tourism Research (INTOUR).
Dr Everett said: “I gave a talk on the benefits, potential and importance of food tourism and I believe I was invited because Choose Suffolk had found my research on food tourism and have been using my publications to inform their own food tourism strategy for the county.
“There were about 120 key tourism business professionals there from across the county, representing many very influential and powerful people who are ultimately responsible for driving and shaping tourism development in the region, and beyond.”
Other keynote speakers were Lady Caroline Cranbrook, President of Aldeburgh Food and Drink Festival; Chris Foy, Head of 2012 Games Unit, VisitBritain; James Berresford, Chief Executive, VisitEngland; and Justin Reid, Head of Digital and Social Media, VisitBritain.
The conference took place at the Stoke by Nayland Hotel, Golf and Spa in Colchester in early March and there were several workshops on the day to discuss how the region would respond to the issues and challenges raised by the morning’s keynote speakers.
Latest news» 2011» March» Food tourism expert maximises the opportunity
