Profile
Ram Ramanathan, Professor of Operations Management

Prior to joining the University of Bedfordshire Business School, Ram worked at the division of Operations Management and Information Systems at Nottingham University Business School, where he was an associate professor and divisional research director, and successfully completed a research project aimed at understanding how environmental regulations and other pressures force UK manufacturing firms to improve their environmental performance. In the past, Ram has worked in various parts of the world, including India, Oman and Finland.
Ram works extensively on various facets of operations management including management of logistics and supply chains. He has interests in approaching operations management activities from an environmental sustainability point of view. He has worked in the field of e-commerce especially in understanding how electronic technologies have helped firms in improving not only their operations but also their marketability (in improving customer loyalty). In addition to these application areas, Ram also works extensively in modelling methodologies and quantitative analyses. Particularly, he has interests in management science tools of linear programming, goal programming, data envelopment analysis and the analytic hierarchy process. He has also worked in using statistical tools (regression, structural equation modelling, etc.) to understand how operations activities of firms help improve their environmental and business performance.
Awards and external activities
- Ram delivers key note addresses to conferences regularly, especially in India.
- Ram has delivered tutorials on data envelopment analysis and the analytic hierarchy process in conferences.
- PhD thesis of his student, Dr. Wantao YU, has been adjudged as a Highly Commended Award wineer of the 2010 Emerald/EFMD Outstanding Doctoral Research Awards in the Operations and Production Management category by the Editor(s) of International Journal of Operations & Production Management.
- One of his papers has been chosen as an Outstanding Paper Award Winner at the prestigious Emerald Literati Network 2009 Awards for Excellence.
External activities
Ram is the area Editor in the field of Multi-Criteria Decision Making for the journal ‘OPSEARCH’, the official journal of the Operational Research Society of India. He is also a member of editorial boards of the International Journal of Quality and Standards. the International Journal of Advanced Operations Management, and the International Journal of Business Performance and Supply Chain Modelling. In addition, he has guest edited special issues of International Journal of Production Economics and International Journal of Agile Systems and Management.
Ram acts as reviewers of grant proposals and repporteur of completed projects both within and outside the UK. He has acted as referee for commonwealth fellowship applications. He has refereed papers submitted to numerous international journals.
Ram has acted as external examiner of MSc and PhD theses. He is presently the external Examiner for undergraduate modular programme (business process management and operations management subject areas), Brighton Business School, University of Brighton. In the past, he worked as external examiner for MSc Logistics & Supply Chain Management and MBA Operations Management in the University of Hull Business School.
Research Publications
Ram has published nearly one hundred research publications in refereed international journals/books and has an approximately equal number of conference presentations. The list below gives details of only important and recent publications (2009-11).
Books
- Normal 0 false false false EN-GB X-NONE X-NONE R.Ramanathan (2003), An Introduction to Data Envelopment Analysis, Sage Publications, New Delhi, August 2003. (ISBN 0-7619-9760-1).
- R. Ramanathan (2004), Indian Transport towards the new Millennium: Performance, Analysis and Policy, Concept Publishing Company, New Delhi, India, February, 2004. (ISBN 81-8069-078-4)
Journals
- Ramakrishnan Ramanathan "An exploratory study of marketing, physical and people related performance criteria in hotels,” International Journal of Contemporary Hospitality Management, 23 (7) (accepted).
- Ramakrishnan Ramanathan (2011), "An empirical analysis on the influence of risk on relationships between handling of product returns and customer loyalty in e-commerce", International Journal of Production Economics, 130(2), 255-261.
- Ramakrishnan Ramanathan (2011), "The Impact of Operational Criteria on Customer Satisfaction and Loyalty in E-commerce Environments: An Exploratory Study of Customer Ratings and Risk", MIS Review: An International Journal, 16 (2), 33-54.
- Ramakrishnan Ramanathan and Harika Karpuzcu “Comparing Perceived and Expected Service using an AHP Model: An Application to Measure Service Quality of a Company engaged in Pharmaceutical Distribution", Opsearch: Indian Journal of Operational Research (accepted).
- Ramakrishnan Ramanathan, Andrew Black, Prithwiraj Nath and Luc Muyldermans (2010), "Impact of environmental regulations on innovation and performance in the UK industrial sector", Special Topic Forum on Using Archival and Secondary Data Sources in Supply Chain Management Research, Management Decision (Special issue on Daring to Care: A Basis for Responsible Management), 48(10), 1493-1513.
- Ramakrishnan Ramanathan and Usha Ramanathan (2011), "A performance measurement framework combining DEA and Balanced Scorecard for UK health sector", International journal of Operational Research, 12(3), 257-278.
- Wantao Yu and Ramakrishnan Ramanathan (2011), "Effects of Firm Characteristics on the Link between Business Environment and Operations Strategy: Evidence from China’s service sector”, International Journal of Services and Operations Management, 9(3), 330-364.
- Ramakrishnan Ramanathan (2010), "E-Commerce Success Criteria: Determining which Criteria count most,” Electronic Commerce Research Journal, 10 (2), 191-208.
- Usha Ramanathan and Ramakrishnan Ramanathan (2011), “Guests’ Perceptions of Factors Influencing Customer Loyalty: An Analysis for UK Hotels” International Journal of Contemporary Hospitality Management, 23 (1), 7-25.
- Ramakrishnan Ramanathan (2010), "The Moderating Roles of Risk and Efficiency on the Relationship between Logistics Performance and Customer Loyalty in E-Commerce", Transportation Research Part E: Logistics and Transportation Review, 46E (6), 950-962.
- Usha Ramanathanand Ramakrishnan Ramanathan (2011), "An Investigation into the Rank Reversal Properties of Multiplicative AHP", International Journal of Operational Research, 11(1), 54-77.
- Ramakrishnan Ramanathan (2011), “An empirical analysis on the impact of risk on customer loyalty in electronic commerce”, International Journal of Services and Operations Management, 9(2), 183-201.
- Ramakrishnan Ramanathan and Usha Ramanathan (2010), "A Qualitative Perspective to Deriving Weights from Pairwise Comparison Matrices", Omega – the International Journal of Management Science, 38 (3-4), 228–232.
- Prithwiraj Nath, Subramanian Nachiappan, Ramakrishnan Ramanathan (2010), “The Impact of Marketing Capability, Operations Capability and Diversification Strategy on Performance for Logistics Service Providers: A Resource-Based View”, Industrial Marketing Management, 39 (2), 317–329.
- Ramakrishnan Ramanathan, Geetha Subramanian and Dipak Chaudhuri (2010), “Quantitative Assessment of Stakeholder Perceptions for Tourism Development”, Tourism Economics, 16(1), 99-116.
- Ji Cheng Zhu, Ramakrishnan Ramanathan and Usha Ramanathan (2011), “Measuring Service Quality using SERVQUAL and AHP: An Application to a Chinese IT Company and Comparison”, International Journal of Services and Operations Management, 18(4), 418-432.
- Wantao Yu and Ramakrishnan Ramanathan (2009), “An assessment of operational efficiencies of firms in China’s retail sector”, Journal of Retailing and Consumer Services, 16(2), 109-122.
- Ramakrishnan Ramanathan (2009), "An Application of Newsboy Problem for determining Policies for Optimal Stocking of Textbooks", International Journal of Advanced Operations Management, 1(1), 70–79.
- Ramakrishnan Ramanathan (2009), "Estimating relative attractiveness of locations using Data Envelopment Analysis," International Journal of Business Performance and Supply Chain Modelling, 1(1), 99–113.
- Ramakrishnan Ramanathan and Jiang Yunfeng (2009), "Incorporating cost and environmental factors in Quality Function Deployment using Data Envelopment Analysis," Omega: The International Journal of Management Science, 37(3), 711-723.
Contact Details
E: ram.ramanathan@beds.ac.uk
W: dr.ramanathan.tripod.com
LinkedIn: www.linkedin.com/pub/ramakrishnan-ramanathan/12/50a/204
T: 01582 743516