Profile
Professor Jillian Farquhar, Marketing Strategy
Jillian joined the University of Bedfordshire Business School from Oxford Brookes where she was Reader in Marketing and Research Area Leader in Marketing & Operations, leading a team of fifteen researchers.
Her research is primarily in the field of services marketing and recent work includes branding in financial services, building relationships in football clubs and customer convenience. She supervises research students in the areas of digital branding, customer dissatisfaction and place branding with three completions and extensive examination experience at this level.
Jillian has also developed research programmes including leading the successful validation of the M. Res and a team member the DBA at Oxford Brookes. Teaching at this level is in research philosophy and interpretive research. She has recently signed a contract for a book on case study research methods in business with Sage Publications.
She has also been academic lead on two knowledge transfer partnerships (KTP), one of which being runner-up in the national awards.
External links include the following:
- Editor of the International Journal of Bank Marketing since May 2005. The IJBM is a double blind peer reviewed journal attracting submissions from all over the world. I have been invited to participate in ‘Meet the Editor’ sessions at the Academy of Marketing in 2007, 2008, 2009, 4th Services Management Conference 2009 and Service Marketing Workshop 2008.
- Editorial board of the Journal of Financial Services Marketing and editor of the special issue of the journal on Consumers and Consumption (8, 4, 2004).
- Member of the Services Marketing Group with the Academy of Marketing (Learned Society), Marketing Science Institute.
- Advisor to the Financial Services Authority on consumer behaviour and banking for youth (2004). I sat on two working parties for the Authority, advising them on consumer behaviour as part of their Financial Capability programme.
- Visiting academic: Bournemouth University.
- ERASMUS March 2004, Universidad de Nebrija in Madrid, Spain, teaching MBA and undergraduate students, leading staff research seminar.
Awards
Lorna Young and Jillian Farquhar, “Plying With Matches: Engaging the Community in Football”, Academy of Marketing Research Award 2008, £2000.
Books
- Case study research in business, Sage
Publications; publication date January 2012
- Farquhar, J and Meidan, A. (2010), Marketing of Financial Services, Palgrave Macmillan. September 2009.
Refereed journal articles in the last five years
- Farquhar, J, (2011), Branding in UK banks and building societies: a relationship
approach, Journal of Strategic Marketing, 19, 1, 43-56.
- Farquhar, JD and Rowley, J. (2009) “Convenience: a
services perspective”, Marketing Theory, 9, 4, 1-14
- Liang, C-J., Wang, W-H. and Farquhar, J.(2009), “The Influence of Customer Perceptions on Financial Performance in Financial Services” International Journal of Bank Marketing, 27, 2, 129-149.
- Farquhar, J., Panther, T. and Wright, L-T. (2008) “To Have and to Hold: Managing Channels in UK High Street Financial Services”, Qualitative Market Research: An International Journal, 11, 4, 425-438.
- Farquhar, J. and Panther, T. (2008), “Acquiring and Retaining Customers in UK Banks: An Exploratory Study”, Journal of Retailing and Consumer Services, 15, 1, 9-21.
- Jones, H. and Farquhar J. (2007), “Putting it right: service failure and loyalty in UK banks”, International Journal of Bank Marketing, 25, 3, 161-172.
- Farquhar, J and Panther, T (2007), “The more the merrier? An exploratory study into managing channels in UK retail financial services”, International Review of Retail, Distribution and Consumer Research, 17, 1, 43-62.
- Farquhar, J. and Rowley, J. (2006), “Relationships and online consumer communities,” Business Process Management Journal, 12, 2, 162-177.
- Farquhar, J. (2005), “Retaining Customers in UK Financial Services: The Retailers’ Tale, Service Industries Journal, 25, 8, 1029-1044.
- Farquhar, J. and Panther, T. (2004), “Some consumer responses to dissatisfaction with financial service providers: An exploration of why some stay and others switch”, Journal of Financial Services Marketing, 8, 4, 343-353.
- Farquhar, J. (2004), “Customer Retention in Retail Financial Services: An Employee Perspective”, International Journal of Bank Marketing, 22, 2, 86-99.
Contact Details
Prof Jillian Farquhar
E: jillian.farquhar@beds.ac.uk
