Senior Lecturer of Tourism Management
Role
Course Leader of MSc Tourism Management, and Head of Consultancy at the Institute of Tourism Research.
Qualifications
- PhD in Tourism Studies (Valuation of Tourism Development Projects)
- MSc in Tourism Studies (Destination Marketing and Management)
- BSc in Tourism Studies
Teaching Responsibilities
- Tourism Marketing
- Research Practice in Tourism
Research Interests
- Hotel valuation, investment and finance: including automated valuation models, price indices and property cycles.
- Sector interest includes hotels, tourism & commercial property, holiday homes and mixed-use developments.
- Investment promotion for tourist destinations
Recent Research Projects
- Appraisal of a development site in Cultural Village, Dubai
- Market Research on the Marina Industry in Istria, Croatia
- Market Research on Overseas Property in Egypt with emphasis on the British buyers
- Cairo Festival City (2.9 million m2) by Majid Al Futtaim
- Casa Allegria (2.4 million m2) by SODIC
- Uptown Cairo (4.0 million m2) by Emaar
- Talaat Mostafa Group Portfolio
- Naeem Holding Investment Bank: Real estate environmental scanning and investment strategy in Riyadh and Cairo
- TRI Hospitality: market analysis of hospitality and real estate sector in Cairo and Alexandria
- Global Investment House: Real estate investment advisory
- Business plan for a tourism development project in Sharm El Sheikh for a large international hotel and resort group.
- The Egyptian Council of Ministers: Advisory on Disposition Strategy of 200 Government Buildings in Downtown Cairo
- The Egyptian Ministry of Housing: Market Reports and Construction of Cairo Real Estate Index
- A number of valuation projects
Detailed information can be found here.
External Roles
- Chief Executive of AssetReal Limited
- Regional Director of Coldwell Banker Middle East & Greater Africa
- Member of the Editorial Board of ANATOLIA: An International Journal of Tourism and Hospitality Research
- Held memberships with the Urban Land Institute Europe (ULI-Europe), British Association of the Hospitality Accountants (BAHA), the Research Committee of the Council of Hospitality Management Education (CHME) (UK), the Association of University Teachers (AUT), the International Management Development Association (IMDA) (USA)
Recent Publications
- Roubi, S. (2009, December). Egypt Residential Demand: Where Are the Opportunities? Real Estate Insight, Beirut.
- Roubi, S. and Ghazaly, A. (2007) Pricing inter-neighbourhood variation: A case study on the rental apartment market in Greater Cairo, Property Management 25(1)
- Roubi, S. and Litteljohn, D. (2006). Accommodation Sub-sector. In: Beech, J. and Chadwick, S. The Business of Tourism Management. Essex: Pearson Education. pp. 377-398.
- Roubi, S. (2006, November). Greater Cairo Residential Real Estate Report. Submitted to the Ministry of Housing in Egypt.
- Roubi, S. and Brown, S. (2005). Investors check in to the information suite. Estates Gazette.
- Roubi, S. (2005, May). Real Estate the Money Maker! Investing in Residential Property. Coldwell Banker Magazine, Cairo. Issue 1.
- Roubi, S. (2005, June). Real Estate the Money Maker! Nuts-and-Bolts of Investment Property: Risk and Return. Coldwell Banker Magazine, Cairo. Issue 2.
- Roubi, S. (2005, July). Real Estate the Money Maker! Apartment Real Estate in Alexandria. Coldwell Banker Magazine, Cairo. Issue 3.
Contact details
E: sherif.elroubi@beds.ac.uk
T: 01582 793129
