Greg Dorban

BA Hons Marketing, 2011

Greg Dorban

What inspired you to take the course that you did?
At the time I was running a record label and DJing pretty much anywhere in the world. Apart from the music, the thing I enjoyed most was the marketing of this.  This was an area in which I was fully self-taught, so I wanted to gain a better understanding.

Why did you choose to study at the University of Bedfordshire?
I was already a post-graduate from Brunel University but what really attracted me to UoB was two things. One, I was born locally in Luton so already had natural roots here and secondly was the open, personal and practical approach UoB was adopting to the course. I attended an open day and immediately it felt a better fit for me than anywhere else I had seen or attended.

Tell us a little about yourself and what you have been doing since graduating.
I actually landed a role through asking a guest lecturer who was on gardening leave that subsequently went on to introduce me to the owner of a B2B marketing agency called Ledger Bennett. I carried out work experience there over Christmas and began full time before completing my final year, taking leave for exams. 7 years on, I’m still at the same company and now sit on the board.

What is your current role and how has your career developed?
I started as an intern before spending a few years within an account management role. My natural skills are more in strategy and planning and after a few years I headed up a media team before moving into the management team and then on to a board role. My current role is as Chief Strategy Officer so I’m responsible for the direction of our business and the strategic output to all of our clients.

What is the most rewarding aspect of your current role?
I would say I’m pretty obsessed with growth. Personally, professionally, business wise, marketing results wise for clients and helping others grow. One of the great things within my role is that I get to influence all of these on a daily basis and see the results over time.

What is your most memorable achievement to date?
I don’t have one in particular. We’re currently about twice the size we were when I joined and have gone from one to four offices, two in America. It isn’t without challenges but knowing that you’re contributing and building something exciting is both stimulating and rewarding.

What are your best memories of the University of Bedfordshire?
I have some fantastic relationships from UoB, from tutors and lecturers, to fellow students. Many of my best memories are linked to these relationships. One in particular is winning Flux, a national two-day university business competition. Alongside 5 others we had the privilege of representing UoB and winning.

What are your aspirations for the future?
We have some exciting plans for Ledger Bennett including further expansion, which is a short-term priority for me. Longer-term I want to impact what and how people learn. Having spent 20+ years in the education system, I know from  experience that there is a wealth of value in education. I have started sharing some of my experiences on the importance of mindset, lessons in money and marketing at gregdorban.com

What advice would you like to share with current students or recent graduates?
Something that I learnt when I was about 12 and it has stuck with me. “If you aim for the moon and miss, you’ll end up in the stars”. All too often we don’t aim high enough. What is worse: flying to low – or aiming really high and not quite reaching it?  All of this goes with getting out what you put in, just because you aim high doesn’t mean you will get it, or you don’t have to work for it. If you work twice as hard and twice as smart, you’ll get there 4 times quicker.

What 5 people would you invite to a dinner party - they can be living or dead?

  • Elon Musk
  • Tony Robbins
  • Bruce Lee
  • Steve Jobs
  • Christiano Ronaldo

Reasons for setting up an annual Marketing Studentship and mentoring scheme.
I have recently donated £1000 to a Marketing Studentship as I believe that everyone makes the best choices they can with what they know at the time and what they feel their options are. No one sets out to intentionally make bad decisions. Yet, the quality of your life is ultimately determined by the quality of your decisions. The only way to give yourself more choices is through learning more, not just academically but also in life. This is why I want to be able to support others in learning, creating more choices in their future.

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