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Development & Alumni Relations Office
Room H011
Innovation & Enterprise Service
University of Bedfordshire
University Square
Luton, LU1 3JU, UK
alumni@beds.ac.uk

By telephone

Monday-Friday 08:30-17:00
+44 (0)1582 743942

Davina Kumal

BA Magazine Journalism, 2014 and MA Public Relations, 2015

Tell us about what you’ve been up to since graduating?

I went straight into full time work after graduating with a MA degree and I started as a PR & Communications Coordinator at The International Institute for Anti-Ageing. After five months I was promoted.

What’s your current role?

Influencer PR Executive at The International Institute for Anti-Ageing.

What’s the best thing about your job?

I get to build amazing relationships with top influencers and celebrities within the industry on a daily basis. What's also great is that I can influence a real 'social buzz' online amongst the influencer community and watch brand advocacy come to life!

Most memorable moment at your current role?

Identifying the need to place a focus on Influencer Relations and organising/managing our brand appearance at my first ever organic beauty blogger event in Spitalfields Market, with my gigantic flower wall idea that won everyone's hearts!

Influencer PR Executive Davina Kumal with Blogger Dominika from Clean Beauty

How has your time at University of Bedfordshire helped?

After studying my (BA) degree in Magazine Journalism and being awarded a First Class Honours, I was awarded with the Jubilee Scholarship to study my (MA) degree in Public Relations and I was awarded with a distinction. Without having these qualifications under my belt and the support, guidance and encouragement from my lecturers at the University of Bedfordshire I wouldn't be where I am today, nor would I have been able to go on a journey into my professional career.

Hopes for the future/ultimate goal?

Continuing to work hard to do the things that make a difference, always going for it 110% and never saying no to a challenge - always try and if at first you don't succeed, try again.

If you could live by only one beauty or fashion tip for the rest of your life, what would it be?

On beauty: Feed, Fortify, Finish - the iiaa's philosophy, always feed your skin from within with supplements (Advanced Nutrition Programme), fortify with vitamin A (Environ) and finish with skincare make-up (Jane Iredale).

On fashion: dress to suit your mood but always stay smart, you never know who is around the corner! If one day you wake up and you feel like wearing all black - wear all black and the next day you feel like wearing mustard yellow - go for it, just keep it professional at all times and you can never go wrong!

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