Advertising and Branding Design BA (Hons)





About the course

Successful advertising design depends on an understanding of marketing principles, so the integration of graphic design practice with marketing and advertising theory is at the heart of this course.

We place great emphasis on the development of the valuable transferable skills you will need when you join a creative advertising team, skills that will help you solve design problems and communicate your ideas while using your understanding of markets and branding.

From a practical point of view, you will develop expertise in a number of technical and creative areas, including drawing, lens-based media, software applications for 2D graphics, 3D modelling and motion graphics, and these will help to open up a world of opportunities in the advertising and creative industries.



Advertising and Branding Design - BA (Hons) - University Square Campus, Luton

  • Apply Via - UCAS
  • Course level - Undergraduate
  • UCAS Code - W213
  • Campus Location - University Square Campus, Luton
  • Start dates - Oct
  • Duration - 3 Years
  • Attendance - Full time
  • Download Course Specifications

Advertising and Branding Design with Professional Practice Year - BA (Hons)

  • This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.

    There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.

    *Only available to UK/EU students.

Advertising and Branding Design with Foundation Year - BA (Hons)

  • Our degrees with a Foundation year provides a supportive way for you to work towards a degree level qualification.

    In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree.

    There is a £500 Foundation Year Bursary available to UK students starting September 2017.

    More information about Advertising and Branding Design with foundation year





Why choose this course?

  • Learn to use your understanding of marketing and branding to support the communication of your design ideas
  • Study in vibrant, lively groups using state-of-the-art studios and suites
  • Develop expertise in a number of technical and creative areas, including drawing, lens-based media, software applications for 2D graphics, 3D modelling and motion graphics
  • Gain theoretical and practical knowledge through a carefully structured programme of integrated learning
  • Explore your own personal creative development through committed one-to-one contact with your tutors
  • Challenge yourself in team-working activities by solving problems and presenting ideas
  • Benefit from opportunities to use the latest techniques in design for new communication technologies, motion graphic, digital and animation drawing



Unit Information – What Will I Learn?

Units

  • Essential Skill Sets (ART002-1) Compulsory
  • Introduction To Art And Design (ART003-1) Compulsory
  • Introduction To Studio Practice: Advertising (ART039-1) Compulsory
  • Marketing Basics (MAR004-1) Compulsory
  • Creating Marketing Communications (MAR006-2) Compulsory
  • Creative Enterprise (ART002-2) Compulsory
  • Developing Skill Sets (ART007-2) Compulsory
  • Professional Studio Practice: Advertising Design (ART024-2) Compulsory
  • Final Major Project: Advertising And Branding Design (ART028-3) Compulsory
  • Key Ideas In Art And Design: Current Debates (ART002-3) Compulsory
  • Present And Promote (ART021-3) Compulsory



Discover the School of Art and Design

The School of Art and Design has gone from strength to strength over the last few years and this was reflected when we came in the top 15 for Art and Design courses in the 2016 National Student Survey (NSS).

Studying in the School will give you personal access to a creative team of successful practitioners and academics who regularly publish, design and exhibit Nationally and Internationally, in art and design and, the creative industries. All are dedicated to teaching and the privileges this brings.

Discover the facilities, see examples of students’ work, read about graduate successes, browse courses, view staff profiles and much more.



How will I be assessed?

Teaching and learning strategies include practical workshop sessions, personal study involving sustained practice in the studio or workshop, some work-related learning opportunities with `live briefs, one-to-one tutorials/supervision, seminars, demonstrations, and importantly the introduction of research strategies to support your development as a independent practitioner. The defining feature of this course is the way in which it integrates marketing and advertising theory with design practice. Marketing theory units are delivered at the Business School in Levels 4 and 5, allowing the programme take to full advantage of the interdisciplinary philosophy of both departments and the variety of expertise available to the students.

An essential feature of the learning and teaching will be your involvement in practical learning activities that confront visual problems and ideas relevant to Advertising and Branding Design. At the same time learning activities which will take professional and work-related practices into consideration.  Key skills are introduced at level 4 and act to inform your practice in level 5.

In year two, you will be encouraged to work more independently, taking ownership of your creativity and its outcomes, whilst at the same time developing an understanding of a range of contexts that affect Advertising Design. The course aims to build a close relationship between practice and theory supported by ART025-2 Key Ideas in Art and Design (Advertising Route).

At the end of the course you should be able to realise a creative project of your own devising and be able to demonstrate your own particular insights into the critical, cultural and professional contexts in which your own work is placed.

To help you to learn independently and take responsibility for your own learning, the whole curriculum is organised to promote the progressive acquisition and entrenchment of the necessary concepts, skills, attitudes and knowledge associated with Advertising and Branding Design.  The course will offer a degree of choice and is flexible in its approach to student learning with an underlying educational philosophy of self-directed learning managed and supervised through close contact with you, the student.

Entry requirements

  • We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

    UCAS has introduced a new tariff for courses starting from September 2017. This means the points you will be asked for are different to previous years but the grades you receive have not changed.

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma
  • Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.


  • For more clarification about your qualifications in the new tariff see the UCAS tariff calculator

    Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

    T: +44 (0)1582 743500
    E: admission@beds.ac.uk

  • As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

    We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details

  • Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

How will this course enhance my career prospects?

Employability skills are integrated into the course and provide you with an awareness of the real-world context of the creative industries in general and Advertising and Branding Design in particular.  You will be helped to develop a strategy for obtaining appropriate employment at the end of your course.

Professional practice will be emphasised as part of all learning units but a work-related learning unit especially will help you to become more focused on managing your career.  You will be helped with the preparation of a professional portfolio; including a CV  (curriculum vitae) and social media skills needed to promote yourself in a social mediated art and design world.

Typical graduate destinations for Advertising and Branding Design students include: various roles within arts and the creative industries  magazine and book publishing, multi-media/web design, animation, television and video, advertising, public or community arts participation, design consultancies, museum and exhibition work, arts education and freelance creative practice, teaching.

Further study at Masters level, for example, Advertising and Branding Design, Digital Media and Motion Graphics.

Professional placements

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course.

From volunteering, internships and placements, through to a fee free year in industry, we offer a whole host of opportunities to enhance your employability. Discover more



Go Global

Whether you want to learn a new language, build networks, simply have the travel bug, or want to develop new skills and life experiences, our Go Global programme offers the opportunity to broaden your horizons, enhance your CV, and gain a truly international experience, all at the same time as studying towards your undergraduate degree. The Go Global programme is open to students from the UK and EU.

Travel to exciting destinations, including:

  • China
  • Vietnam
  • India
  • New York
  • Malaysia and Singapore

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Go Europe

Our International students meanwhile, can make the most of trips to a series of exciting European destinations. From France and Belgium, to Holland and Germany, there are plenty of places to visit, network and broaden your knowledge of the global market place, by seeing and experiencing it for yourself, first-hand.

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.



Fees and Funding

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time tuition fee is £11,500 per year A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

    See www.beds.ac.uk/intfees

    The University reserves the right to increase tuition fees by no more than inflation.

Extra costs for this course

During your course you will need to buy some materials. We estimate that the total spend will be around £220 to £295.

Things you will need to pay for include:

  • A3 Portfolio
  • Drawing materials
  • Photographic sundries
  • Degree show sundries
  • Printing

*The information above is for guidance only. Exact costs may vary.

Facilities

Our flagship £34m Campus Centre is funky and functional. It brings together all our student services, social and learning spaces, and a 240-seat lecture theatre under one roof.

The Campus Centre building is connected to the rest of the University and the first floor acts as a one-stop shop for all students services.

Designed for work as well as play, the Campus Centre incorporates relaxed learning zones with Wi-Fi access.

It also features the Students' Union support services and executive offices alongside places to eat

Accommodation at Luton

Our contemporary en-suite accommodation features 852 fully-furnished flats, just part of our accommodation offering of more than 1,500 study rooms.

This exciting new facility includes:

  • state-of-the-art IT and AV equipment
  • informal and quiet learning spaces
  • two Harvard-style lecture theatres
  • a student lounge and cafe

Luton campus is home to the following departments:

  • Business
  • Media, Art and Design
  • Science
  • Computing
  • Law
  • Psychology
  • Social Sciences

Whatever degree you choose the facilities will be first class:

  • New facilities in the Computing and Media departments
  • Business facilities including pioneering Business Pods and a Law Moot Court
  • Dedicated laboratories for psychology, sport and exercise science, biomedical science and forensics
  • Multi-camera HDTV and radio studios
  • Art and design studios

Town centre location

The Luton campus is right in the centre of town next to a large shopping mall and within easy walking distance of the student halls, train and bus stations.

Directions to Luton campus

Luton is the largest town in Bedfordshire and is approximately 50km north of London.

It has excellent transport links to the rest of the UK and Europe, and central London is only a 30-minute train journey away.

Luton is has excellent transport links to other cities such as Manchester, Leeds and Milton Keynes. London Luton Airport is located just 2.5km from the Luton campus.

How to Apply

  • Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

    We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

    Please contact admission@beds.ac.uk for further details.

    All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

    If you are not at school or college (including mature students) you should apply independently via UCAS

  • EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

  • International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

    You can also apply online

    Find out more about how to apply

Unistats

Advertising and Branding Design - BA (Hons)

Bedfordshire University

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