Advertising and Marketing Communications BA (Hons)





About the course

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Choose Advertising and Marketing Communications BA (Hons) degree at Bedfordshire and:     

  • Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
  • Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
  • Develop your knowledge and experience in your final year by working with real companies on real issues
  • Gain additional employability skills in communication, problem-solving and teamwork
  • Challenge yourself with an optional sandwich placement year
  • Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM), leading to potential careers in integrated brand communications; specialist agency or in-house functions e.g. advertising;
    corporate communications, sales and sales promotion; media planning/buying; client-side brand management or further study




Advertising and Marketing Communications - BA (Hons) - University Square Campus, Luton

  • Apply Via - UCAS
  • Course level - Undergraduate
  • UCAS Code - N560
  • Campus Location - University Square Campus, Luton
  • Start dates - Oct
  • Duration - 3 Years
  • Attendance - Full time
  • Download Course Specifications

Advertising and Marketing Communications with Foundation Year - BA (Hons)

  • Our degrees with a Foundation year provides a supportive way for you to work towards a degree level qualification.

    In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree.

    There is a £500 Foundation Year Bursary available to UK students starting September 2017.

    More information about Advertising and Marketing Communications with foundation year

Advertising and Marketing Communications with International Year Zero - BA (Hons)

  • *International Year Zero (IYZ) is the first stage of a four-year International Incorporated Bachelor's degree. IYZ is designed to help you gain extra skills in your subject area, as well as English language, before you continue to year one of your undergraduate degree course.

    IYZ is delivered by London Bedfordshire International College in partnership with the University of Bedfordshire.

    Find out more about International Year Zero

    *IYZ is only available to international students





Why choose this course?

The University of Bedfordshire Business School has a special, distinctive way to bring together real business practice, academic research and innovative approaches to learning. There is a rigorous approach to practice at the heart of your learning experience at the University of Bedfordshire. That means that you will experience how academic learning informs and improves a managers business performance, and how practical experience informs and develops an understanding of theory.


Our innovative approaches to learning start with the Business Pods (studied at level 4 / Year 1), which have established a reputation for excellent first year undergraduate education. You will also be able to gain an industry recognised qualification called the: Introductory Certificate in Marketing from the Chartered Institute of Marketing (CIM).



Unit Information – What Will I Learn?

Units

  • Business Pod (BBS001-1) Compulsory
  • Introduction To Buyer Behaviour (MAR011-1) Compulsory
  • Marketing In Practice (MAR010-1) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Creative Advertising And Copywriting (MAR018-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Practice Weeks: Career Planning (BSS008-2) Compulsory
  • Project Management (BSS011-2) Compulsory
  • Sales Promotion And Experiential Marketing (MAR023-2) Compulsory
  • Understanding Consumer Behaviour (MAR024-2) Compulsory
  • Account And Media Planning (MAR011-3) Compulsory
  • Design And Art Direction (MAR012-3) Compulsory
  • Digital Communications Strategy (MAR013-3) Compulsory
  • Practice Weeks: The Future You (BSS023-3) Compulsory
  • Researching Contemporary Advertising (MAR017-3) Compulsory
  • Topical Advertising Practice (MAR020-3) Compulsory



Discover the Department of International Business, Marketing & Tourism

We are daring to be different. This vision is founded on this difference. The imaginative new futures for business education, research and practice will be co-created with our staff, students and other stakeholders and will deliver not only academic impact but also a practice impact in our classrooms and communities alike. This vision reflects our existing School strengths, strategic space opportunities in the crowded and overly competitive and branded business school market and provides staff good opportunity to create a business school that is different. In sum, we will use this vision to drive excellence, change, growth and investment within the School.

Discover the facilities, see examples of students’ work, read about graduate successes, browse courses, view staff profiles and much more.



How will I be assessed?

To assess this range of integration of theory and skills into sound practice, we use a range of methods. You will encounter many different kinds, including the ones listed below, some of which are used in combination, and for example a report might be required as an outcome of a time-limited assessment task.


- Reports: you analyse a business problem and propose solutions.

- Presentations: present proposals as you would in work or to a client.

- Academic writing: used to demonstrate clear, critical thinking, you might be asked to write an essay or a short summary of a theoretical debate.

- Appraisals: just as in business, you use appraisals to assess your own learning and to set your personal and academic development objectives.

- Projects: these are assessed in a number of ways depending on the task defined by our business partner. Typically, you will need to prepare an analysis, report or presentation which is suitable for the business partner and a longer piece of work which sets out the behind the scenes work which underpinned the output for business. It is in the longer work that we expect to see explicitly your application of theory and critical thinking which underpin good marketing practice. You will usually also prepare a project review.

- Project reviews: you analyse and evaluate the way you worked on a project and set out how you would work more effectively on a similar task in future.

- Exams: as well as conventional exams using set questions and case studies, exams can be the outcome of a group task. You might work on a large task together and then sit an exam to show your individual learning from the task.


For all assignments you will have an assignment brief which clearly sets out what is required and you will be given the criteria that your tutors will use to mark your work. In some cases you will be involved in developing the criteria used to assess work, to grade your own work and to grade the work of your fellow students: this is all part of developing your understanding of the assessment standards and what is needed to do well at a task.


You will receive feedback on all your assessments. If you use this feedback, you will be able to improve your learning and your grades on future assignments.

Entry requirements

  • We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

    UCAS has introduced a new tariff for courses starting from September 2017. This means the points you will be asked for are different to previous years but the grades you receive have not changed.

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma
  • Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.


  • For more clarification about your qualifications in the new tariff see the UCAS tariff calculator

    Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

    T: +44 (0)1582 743500
    E: admission@beds.ac.uk

  • As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

    We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details

  • Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

How will this course enhance my career prospects?

Once you have settled in to University life, you quite quickly start looking at building your marketability to employers. In your first year you will look at what employers are looking for, what you already have to offer and the things you can do to build your employability: a good degree is only the start.


The focus on your future employment increases in the second year. Your course tutors will help you to develop your academic and vocational skills and abilities.


Your employability continues to be part of the course as you take on new units into year two and three.

Be motivated to seek advice from your tutors and careers advisors at the university their advice is very valuable whether you are aiming to go straight into a job when you graduate or whether you are going on to further study. Alongside the careers advice, they will provide advice on opportunities for Masters level study both in general and at the University of Bedfordshire specifically.

Professional placements

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course.

From volunteering, internships and placements, through to a fee free year in industry, we offer a whole host of opportunities to enhance your employability. Discover more



Go Global

Whether you want to learn a new language, build networks, simply have the travel bug, or want to develop new skills and life experiences, our Go Global programme offers the opportunity to broaden your horizons, enhance your CV, and gain a truly international experience, all at the same time as studying towards your undergraduate degree. The Go Global programme is open to students from the UK and EU.

Travel to exciting destinations, including:

  • China
  • Vietnam
  • India
  • New York
  • Malaysia and Singapore

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Go Europe

Our International students meanwhile, can make the most of trips to a series of exciting European destinations. From France and Belgium, to Holland and Germany, there are plenty of places to visit, network and broaden your knowledge of the global market place, by seeing and experiencing it for yourself, first-hand.

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.



Fees and Funding

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time tuition fee is £11,500 per year A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

    See www.beds.ac.uk/intfees

    The University reserves the right to increase tuition fees by no more than inflation.

Facilities

Our flagship £34m Campus Centre is funky and functional. It brings together all our student services, social and learning spaces, and a 240-seat lecture theatre under one roof.

The Campus Centre building is connected to the rest of the University and the first floor acts as a one-stop shop for all students services.

Designed for work as well as play, the Campus Centre incorporates relaxed learning zones with Wi-Fi access.

It also features the Students' Union support services and executive offices alongside places to eat

Accommodation at Luton

Our contemporary en-suite accommodation features 852 fully-furnished flats, just part of our accommodation offering of more than 1,500 study rooms.

This exciting new facility includes:

  • state-of-the-art IT and AV equipment
  • informal and quiet learning spaces
  • two Harvard-style lecture theatres
  • a student lounge and cafe

Luton campus is home to the following departments:

  • Business
  • Media, Art and Design
  • Science
  • Computing
  • Law
  • Psychology
  • Social Sciences

Whatever degree you choose the facilities will be first class:

  • New facilities in the Computing and Media departments
  • Business facilities including pioneering Business Pods and a Law Moot Court
  • Dedicated laboratories for psychology, sport and exercise science, biomedical science and forensics
  • Multi-camera HDTV and radio studios
  • Art and design studios

Town centre location

The Luton campus is right in the centre of town next to a large shopping mall and within easy walking distance of the student halls, train and bus stations.

Directions to Luton campus

Luton is the largest town in Bedfordshire and is approximately 50km north of London.

It has excellent transport links to the rest of the UK and Europe, and central London is only a 30-minute train journey away.

Luton is has excellent transport links to other cities such as Manchester, Leeds and Milton Keynes. London Luton Airport is located just 2.5km from the Luton campus.

How to Apply

  • Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

    We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

    Please contact admission@beds.ac.uk for further details.

    All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

    If you are not at school or college (including mature students) you should apply independently via UCAS

  • EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

  • International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

    You can also apply online

    Find out more about how to apply

Unistats

Advertising and Marketing Communications - BA (Hons)

Bedfordshire University

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