Event Management BA (Hons)

About the course

The BA (Hons) Event Management programme is aimed to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry.

The skills you will acquire on this course will be particularly relevant to event management roles in the tourism, hospitality, leisure and sport.

The course begins with a general introduction to event management and progresses to specialist options and a close focus on planning, staging and managing events.

In addition to this you will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the setting and monitoring of personal objectives.

You will combine academic study with real-world business practice as you work on case studies and briefs during practice weeks, and take opportunities to volunteer for events staged at the University and beyond.

The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK. It represents universities that are leading providers of tourism programmes.

  • Course Level - Undergraduate
  • Campus Location - Bedford Campus
  • Duration - 3 Years

Why choose this course?

  • Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study.
  • Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations.
  • Study areas including: event planning and operations; project management; international hospitality operations; visitor attraction management; sport tourism and event management; global mega events; and marketing communications through a combination of classroom-based learning and fieldwork activities.
  • Develop your CV with the option of a placement in an events organisation during your final year.
  • Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department.
  • Explore the relevant theory and research areas and learn how to apply them through practice weeks, when you will work on real-life briefs and case studies.

Unit Information - What Will I Learn?

Units

  • Business Pod (BBS001-1) Compulsory
  • Event Planning And Operations (TAL023-1) Compulsory
  • The Events Industry (TAL022-1) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Practice Weeks: Career Planning (BSS008-2) Compulsory
  • Project Management (BSS011-2) Compulsory
  • Research Skills For Tourism, Hospitality And Events (TAL032-2) Compulsory
  • Sport Event And Tourism Management (TAL013-2) Compulsory
  • Events And Urban Regeneration (TAL028-2) Optional
  • International Hospitality Operations (TAL030-2) Optional
  • Visitor Attraction Management (TAL014-2) Optional
  • Dissertation (Tourism, Hospitality And Events) (TAL017-3) Compulsory
  • Issues In Event Management (TAL008-3) Compulsory
  • Practice Weeks: The Future You (BSS023-3) Compulsory
  • Strategic Management For Tourism Hospitality And Events (TAL021-3) Compulsory
  • Global Sport Events (TAL018-3) Optional
  • Marketing In A Global Context (MAR014-3) Optional
  • Risk Management For Hospitality And Events (TAL020-3) Optional
  • Working In Events And Hospitality (Work Placement) (TAL022-3) Optional

How will I be assessed?

In line with the Business Schools commitment to practice-based education, a large part of the assessment will relate to your demonstration of your ability to do events in practice.  We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learned.  All of this comes together in being able to demonstrate rigorous events practice for a business.  To assess this range of integration of theory and skills into sound practice, we use a range of methods.  You will be expected to complete two or three assessments per unit, which depends on the number of credits allocated to the unit and length of unit.  You will encounter many different kinds of assessment methods, for example: written exams (e.g. unseen exams, in-class tests, and take-home tests), written assignments (e.g. essays, case studies, literature review), portfolios, reports (e.g. individual or group report, posters, fieldwork, work-based report), individual or group oral presentations and practical skills assessment (e.g. project management).

Entry requirements

 

 

How will this course enhance my career prospects?

The teaching strategy will help to develop your employability by involving you in the application of concepts in industry-related scenarios and practice-based experiences. In this way, you will develop and apply the skills necessary to work in the events industry. The distinctiveness of the course is reflected in the practice-based employability initiatives of the Business School, which you will be engaged in throughout your degree programme.  Each year of study you will have three practice weeks the course makes use of practice-based learning (e.g. case studies drawn from industry and real life briefs put together by event practitioners).  These include company visits, talks from event practitioners, workshops and personal advice on developing a good CV, an intensive assessment centre exercise and, at the end of your course, activities to prepare for entering the workplace.  In your final year of study you have the option for relevant work experience in the form of a placement in an events organisation.  Field trips are a feature of the course and these are intended to build upon current links that the Department has with Luton Town Football Club, Twickenham, Luton Carnival Arts, Wimbledon, Manchester, Woburn and local event venues. The Department has previously hosted two annual regional `Top Link events, organised by the Youth Sports Trust. It also has links with Luton Culture, Woburn Abbey, Luton Town Football Club, and Putteridge Bury Conference Centre. It is intended that these become resources for regular visits and, it is hoped, provide work, practice and/or research opportunities for students.

Professional placements

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course.

From volunteering, internships and placements, through to a fee free year in industry, we offer a whole host of opportunities to enhance your employability. Discover more

 

Go Global

Whether you want to learn a new language, build networks, simply have the travel bug, or want to develop new skills and life experiences, our Go Global programme offers the opportunity to broaden your horizons, enhance your CV, and gain a truly international experience, all at the same time as studying towards your undergraduate degree. The Go Global programme is open to students from the UK and EU.

Travel to exciting destinations, including:

  • China
  • Vietnam
  • India
  • New York
  • Malaysia and Singapore

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Go Europe

Our International students meanwhile, can make the most of trips to a series of exciting European destinations. From France and Belgium, to Holland and Germany, there are plenty of places to visit, network and broaden your knowledge of the global market place, by seeing and experiencing it for yourself, first-hand.

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Fees and Funding

  • The full-time standard undergraduate tuition fee for the Academic Year 2018/19 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

  • The full-time standard undergraduate tuition fee for the Academic Year 2018/19 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

  • The full-time standard undergraduate tuition fee for the academic year 2018/19 is £11,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

    See www.beds.ac.uk/intfees

    The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Extra Costs

Find out more about additional costs while studying at Bedfordshire. Click here.

Facilities

Physical Education and Sports Science Centre

Sports Hall

The sports hall is an integral space in the School of Sport Science and Physical Activity, complementing discipline leading Sport and Exercise Science and modern biological analysis laboratories, all co-located on the Bedford campus.

The sports hall is a major teaching facility for the University's Sport and Physical Education degree courses which have trained physical educators in the UK for over a century.

Together with its associated facilities it provides our trainee teachers and coaches with a superb environment in which to coach and teach pupils from local primary schools who are also benefiting from this new facility.

The sports hall is proud to host all Bedfordshire Bulls students' sports matches as well as national standard sporting events including British University College Sports championships – one of the few indoor sporting venues in the county to host prestigious tournaments all year round.

The facility also plays host to a number of University promoted Get into Sport activities which are open to all University students and staff.

Specialist labs

Our specialist labs give students a fantastic environment to develop their research skills and expertise, where a student can explore the biology of an elite athlete who could be performing simultaneously within the sports hall.

Few Sport Science courses in the country offer students such unique discipline leading research experience and skills, alongside intimate access to world leading researchers within their field. Students are regularly offered the opportunity to be involved within discipline defining Sport, Health and Exercise Science research

Our state-of-the-art laboratories are purpose built for research and teaching in the fields of exercise and nutrition science. This includes specialised equipment and facilities for assessing human health risk and delivering exercise and diet interventions for health promotion.

This includes:

  • Dual X-ray absorptiometry (DXA) for assessing bone density and body fat content
  • BodPod and underwater weighing tank for body composition assessment
  • Environmental chamber that controls temperature, humidity, and oxygen levels in the air
  • Wet lab for assessing metabolic and hormone markers in blood

Our £8m Physical Education and Sport Science Centre was used to train athletes in the 2012 Olympics.

Theatre and dance studio facilities

  • 280 seat theatre
  • 80 studio theatre
  • Four fully-sprung dance studios
  • Dance studios equipped with ballet bars, mirrors, audio playback, internet and projection
  • Large dressing rooms with en suite showers
  • A scenery workshop reserved solely for student productions
  • Large 6m by 12m white Cyclorama screen for projection and lighting
  • State of the art HD projectors
  • Full backstage comms system with audio and video relay
  • Extensive lantern stock including Led fixtures, strobes and moving lights
  • State-of-the-art, industry-standard lighting and sound consoles
  • Built in media desk and roll-down screen

Gateway Building

Opened in January 2015 the Gateway is an impressive building featuring high-quality teaching spaces, informal learning spaces, and lecture theatres (including a Harvard style lecture theatre); as well as a new student services centre.

 

Campus Centre

Campus Centre featuring a 280-seat professional theatre, dance studios, a fairtrade café and social space for students.

Accommodation at Bedford

For on-campus student accommodation choose from luxury living at Liberty Park's modern en-suite study bedrooms or the Student Village which offers standard rooms with shared bathroom facilities, and en-suite rooms with a private shower. All have fully-equipped kitchens. Our rooms are on-campus and have easy access to the town centre and train station.

Subjects studied at Bedford campus

  • Primary Education
  • Secondary and Post-Compulsory Education
  • Education Studies
  • Physical Education and Sport Studies
  • Sport and Exercise Sciences
  • Tourism and Leisure
  • Accounting and Business Management
  • Performing Arts and Dance
  • Social Work

Bedford town location

The Bedford campus is a 20-minute walk from the town centre. The University offers a free bus service for staff and students that runs between Bedford town centre and the campus.

Directions to Bedford campus

Bedford offers excellent transport links to the rest of the UK as it sits between the M1 and the A1. The town connects by train to Luton (20 minutes) and London (40 minutes).

How to Apply

Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

Please contact admission@beds.ac.uk for further details.

All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

If you are not at school or college (including mature students) you should apply independently via UCAS

EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online

Find out more about how to apply as an International student

Unistats