New Advancements In Business

This unit combines a study of research skills with the development and support required for you to produce an excellent dissertation. The focus of the course is on business research with an emphasis on appreciating the application, strengths and weaknesses of commonly used research techniques. You will develop a deep academic understanding of the concepts underpinning your chosen topic and will be able to use this critically to structure an analytic framework, apply this to real world information and create appropriate conclusions and recommendations. You are expected to make use of secondary research only in order to complete your dissertation. You will be guided on how to retrieve, use and correctly reference academic material; a critical skill required in your dissertation and other final year units.

Additionally, the unit will support students to evidence how their experience at undergraduate level has contributed to the development of their professional profile as required after graduation

Global Marketing Strategy

The majority of organisations today recognise that business is global in nature. More than ever it is necessary for marketing and business students to have an understanding of the contemporary issues in global marketing. Trans-national organisations understand the requirement to service customers locally with global standard solutions or products, and localise that product as required to maintain an optimal balance of cost, efficiency, customisation and localisation in a control-customization continuum; to best meet local, national and global requirements.

This unit provides you with an understanding of the importance of marketing from a global/international perspective, recognizing the impact of globalisation and worldwide cultural changes that influence business and marketing decisions. You will learn about how businesses enter various markets, price their products appropriately worldwide, nationally and locally, and communicate with its customers in the most cost-effective way. The unit will help you understand the importance of informed marketing decisions by asking you to conduct market research and analysis and apply the theory to develop loyalty for international brands and global brand equity for the long term.

The main aims of this unit are:

• To introduce you to a range of global/cross-cultural marketing theories and frameworks (e.g. Internationalisation theories and Cultural Models).
• To understand the importance of market research for global brands.   
• To develop the ability to apply these theories and models to a variety of organisations and situations in a global context
• To give you a comprehensive understanding of the global marketing planning process and its importance to the organisation.
• To introduce you to a systematic way of thinking about developing global marketing strategies and using marketing information/intelligence in marketing decision making in a global context.

Strategic Management For Business

The aims of the unit are to promote understanding of the importance of the role of strategy in organisational success. It aims to develop your understanding of the importance of choice in the design of effective strategy through which it is possible to create a unique value proposition and to enable firms to avoid direct win-lose competition.
To achieve this, you will be enabled to develop your ability to work through complex issues to identify both current and future trends and to assess their potential impacts on both the industry and the business. You will also be enabled to make a careful selection of the appropriate tools, frameworks, and concepts of strategy to assess the appropriateness of strategies and by doing so develop a range of realistic and practical strategies for businesses.

In addition to the technical skills, the unit also looks to develop student’s personal and employability skills to better prepare them for transition to the workplace by providing the transferable and fundamental job relevant competencies necessary for success.

The unit focuses primarily on competitive strategy and therefore you will concentrate on these key themes:

• Strategy as choice
• Identifying trends and their potential impact on the business
• Understanding the importance of resources and capabilities in the implementation of strategy
• Strategy design
• Evaluating strategy

Event Planning In Practice

This unit aims to explore the major contemporary issues involved in staging events from a multidisciplinary perspective. The purpose is to critically evaluate potential implications (e.g. social, technological, economic, political, legal, environmental and commercial) that specific events generate. You will analyse a range of related issues central to successful events management. This will involve interpreting the diverse scope of literature and opinion associated with event issues and to communicate such ideas effectively. The intention is to apply the issue-based analysis of events to the planning and delivery of an event undertaken by the students.

This unit is relevant because it builds on learning outcomes from units at level 4 and 5 relating to event planning, operations and management. Moreover, the unit draws on a number of sources and range of disciplines to develop deeper insight into managing event projects in contemporary society. You will be alerted to critical issues in events practice to ensure you deliver successful event projects, which is necessary for those wishing to work in the events industry.