Events Marketing and Management (with placement) BA (Hons)





About the course

An exciting new course incorporating a 12-week placement: work alongside professionals to solve real problems in a business or voluntary organisation that plans, promotes and runs events.

Focus on practice is combined with the academic rigour of a business school, giving you the behaviours, attributes and focus to make an immediate impact in the organisations you join.

Develop your confidence and ability to hit the ground running from the start, with a grasp of business context, and the creativity, drive and focus needed for success in any organisation.           

Choose Events Marketing and Management with placement BA (Hons) degree at Bedfordshire and:

  • Learn essential skills for careers in the events industry, and practice them during a 12-week placement in your second year
  • Study in a department with a wide range of industry contacts – these combined with the expertise of your lecturers provide both the academic and practice strengths that employers look for
  • Develop the behaviours, attributes and focus that will enable you to make an impact in future employment
  • Gain from the combination of experience and learning offered by the integrated placement, when you will work alongside industry professionals with the support of your course team
  • Explore the relevant theory and research areas and learn how to apply them through practice weeks, when you will work on real-life briefs and case studies
  • Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study



Events Marketing and Management (with placement) - BA (Hons) - University of Bedfordshire, Milton Keynes

  • Apply Via - UCAS
  • Course level - Undergraduate
  • UCAS Code - N821
  • Campus Location - University of Bedfordshire, Milton Keynes
  • Start dates - Oct
  • Duration - 3 Years
  • Attendance - Full time
  • Download Course Specifications

Events Marketing and Management (with placement) with Foundation Year - BA (Hons)

  • Our degrees with a Foundation year provides a supportive way for you to work towards a degree level qualification.

    In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree.

    There is a £500 Foundation Year Bursary available to UK students starting September 2017.

    More information about Events Marketing and Management (with placement) with foundation year





Why choose this course?

This course will appeal to you if you are looking for a career in the management and marketing of Events or related sectors. You will have an educational experience which integrates academic theory and real world business practice. This course contains a guaranteed 60 credit placement directly related to your area of study.


If you embark on this course from year one as a standard entrant, or come directly into year two as an entrant with advanced standing, you will undertake your guaranteed Enterprise placement in Semester two of year two. You will then undertake Specialist Project in year three. However if you join us in year three having completed an HND, equivalent qualification, or with appropriate professional experience, you will undertake the Specialist Project (Placement) that provides you with a guaranteed placement opportunity.



Unit Information – What Will I Learn?

Units

  • Foundations Of Business Communication (BBS003-1) Compulsory
  • Foundations Of Business Management (BBS013-1) Compulsory
  • Principles Of Marketing (MAR001-1) Compulsory
  • The Business Of Events (TAL006-1) Compulsory
  • The Events Industry (TAL022-1) Compulsory
  • Business Research Skills (SHR002-2) Compulsory
  • Enterprise Placement (BSS020-2) Compulsory
  • Events And Urban Regeneration (TAL028-2) Compulsory
  • Public Relations And Media Interface (MAR009-2) Compulsory
  • Strategic Thinking (BSS015-2) Compulsory
  • Critical Issues In Tourism Hospitality And Events (TAL016-3) Compulsory
  • Digital Business Management (BSS041-3) Compulsory
  • Marketing In A Global Context (MAR014-3) Compulsory
  • Strategic Management For Tourism Hospitality And Events (TAL028-3) Compulsory
  • Specialist Project (Events Marketing And Management) (BSS047-3) Optional
  • Specialist Project (Practice) (BSS046-3) Optional



Discover the Department of International Business, Marketing & Tourism

We are daring to be different. This vision is founded on this difference. The imaginative new futures for business education, research and practice will be co-created with our staff, students and other stakeholders and will deliver not only academic impact but also a practice impact in our classrooms and communities alike. This vision reflects our existing School strengths, strategic space opportunities in the crowded and overly competitive and branded business school market and provides staff good opportunity to create a business school that is different. In sum, we will use this vision to drive excellence, change, growth and investment within the School.

Discover the facilities, see examples of students’ work, read about graduate successes, browse courses, view staff profiles and much more.



How will I be assessed?

In line with the Business Schools commitment to practice-based education, a large part of the assessment will relate to your demonstration of your ability to undertake events design and practice. We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learned. All of this comes together in being able to demonstrate rigorous events practice for a business. To assess this range of integration of theory and skills into sound practice, we use a range of methods. You will encounter many different kinds of assessment methods, for example: written exams (e.g. unseen exams, in-class tests, and take-home tests), written assignments (e.g. essays, case studies, and literature review), portfolios, reports (e.g. individual report, posters, fieldwork, and work-based report), individual or group oral presentations and practical skills assessment (e.g. project management). .

Entry requirements

  • We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

    UCAS has introduced a new tariff for courses starting from September 2017. This means the points you will be asked for are different to previous years but the grades you receive have not changed.

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma
  • Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.


  • For more clarification about your qualifications in the new tariff see the UCAS tariff calculator

    Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

    T: +44 (0)1582 743500
    E: admission@beds.ac.uk

  • As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

    We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details

  • Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

How will this course enhance my career prospects?

The teaching strategy will help to develop your employability by involving you in the application of concepts in industry-related scenarios and practice-based experiences. In this way, you will develop and apply the skills necessary to work in the events industry. The distinctiveness of the course is reflected in the practice-based employability initiatives of the Business School, which you will be engaged in throughout your degree programme. Each year of study makes use of practice-based learning (e.g. case studies drawn from industry and real life briefs put together by event practitioners). In your second year of study you will have a placement in an events associated organisation. If you join us in the honours year, through direct entry with another qualification or equivalent experience, the Department will find you a work experience opportunity necessary to enable you to complete the specialist project.

Professional placements

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course.

From volunteering, internships and placements, through to a fee free year in industry, we offer a whole host of opportunities to enhance your employability. Discover more



Go Global

Whether you want to learn a new language, build networks, simply have the travel bug, or want to develop new skills and life experiences, our Go Global programme offers the opportunity to broaden your horizons, enhance your CV, and gain a truly international experience, all at the same time as studying towards your undergraduate degree. The Go Global programme is open to students from the UK and EU.

Travel to exciting destinations, including:

  • China
  • Vietnam
  • India
  • New York
  • Malaysia and Singapore

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Go Europe

Our International students meanwhile, can make the most of trips to a series of exciting European destinations. From France and Belgium, to Holland and Germany, there are plenty of places to visit, network and broaden your knowledge of the global market place, by seeing and experiencing it for yourself, first-hand.

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.



Fees and Funding

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time tuition fee is £11,500 per year A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

    See www.beds.ac.uk/intfees

    The University reserves the right to increase tuition fees by no more than inflation.

Facilities

Milton Keynes campus is the new University campus for Milton Keynes backed by the University of Bedfordshire and Milton Keynes Council.

Milton Keynes campus is the newest addition to the vibrant, wider University of Bedfordshire population of 24,000 students from around the world.

The campus and facilities

The Milton Keynes campus is located in the centre of Milton Keynes close to shops, businesses and local amenities.

It's easy to get to if you live locally and Milton Keynes is very well connected, being within 35 minutes of London by fast train.

The campus is well equipped with the latest facilities including:

  • high specification teaching rooms with top-quality audio visual and ICT equipment (seating up to 50 students) ensure optimal delivery of courses
  • special purpose electronics and telecommunications laboratory provides the specialist equipment for our future engineers
  • large general purpose computer lab gives hands-on experience to IT students
  • Learning Resources Centre provides general purpose computing facilities and small group study areas and silent study provision – students can study in the ways that best suit their needs, especially if studying at home is difficult
  • student social space to meet up with friends and colleagues, as well as for important events and get-togethers

High-quality education

Committed to excellence in our teaching, learning and support:

  • many of our teaching staff have extensive experience and some have received National Teaching Fellowship Awards for their outstanding contributions to teaching
  • we provide exceptional academic and personal support for our students with award-winning tutors and online resources
  • excellence in academic standards – courses underpinned by our world-leading research

Location

Milton Keynes campus is ideally placed with excellent transport links to London and the Midlands, and internationally, as well as local connections. It is just a five-minute drive or 15-minute walk from the rail and bus stations, with hundreds of businesses close at hand and near to all amenities Milton Keynes has to offer.

..it brings a university to my doorstep.

The new campus houses an array of modern teaching facilities, a Student Information Desk and the Students' Union, so our students can prosper both academically and personally. 

Study locally and save money if you're MK-based. For example, our foundation degrees offer you part-time and flexible learning study modes, so you can continue to work full-time and live at home whilst studying for your degree.

I chose MK as I live three minutes away from the University campus.

How to Apply

  • Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

    We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

    Please contact admission@beds.ac.uk for further details.

    All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

    If you are not at school or college (including mature students) you should apply independently via UCAS

  • EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

  • International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

    You can also apply online

    Find out more about how to apply

Unistats

Events Marketing and Management (with placement) - BA (Hons)

Bedfordshire University

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