Journalism and Public Relations BA (Hons)





About the course

Many journalists and PR consultants enjoy careers that span these two exciting areas. Acquire your own exceptional range of communications abilities – blending practical journalism and PR skills – to open doors to you.

From news-gathering, features, editorial and production to researching and targeting a particular media or sector to achieve a client’s business goals - this degree covers it all.

Taught by staff experienced in local, regional, national or international journalism and PR, develop the analytical and creative skills needed by modern journalists and PR professionals, and master the multimedia tools used in magazine, newsletter and newspaper publishing in print and online.

BJTC Vote 2017

The University of Bedfordshire’s journalism team proposed and organised, through the Broadcast Journalism Training Council, the collaboration of 13 universities reporting the general election of 2017. Bedfordshire students from across our journalism courses, from first years to postgraduate students, planned, produced and presented the overnight programme as well as joining students from other universities reporting from the counts. See the team in action here on this BJTC video.



Journalism and Public Relations - BA (Hons) - University Square Campus, Luton

  • Apply Via - UCAS
  • Course level - Undergraduate
  • UCAS Code - PP25
  • Campus Location - University Square Campus, Luton
  • Start dates - Oct
  • Duration - 3 Years
  • Attendance - Full time
  • Download Course Specifications

Journalism and Public Relations with Professional Practice Year - BA (Hons)

  • This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.

    There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.

    *Only available to UK/EU students.

Journalism and Public Relations with Foundation Year - BA (Hons)

  • Our degrees with a Foundation year provides a supportive way for you to work towards a degree level qualification.

    In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree.

    There is a £500 Foundation Year Bursary available to UK students starting September 2017.

    More information about Journalism and Public Relations with foundation year





Why choose this course?

Journalism in Guardian League 2018

  • Learn from expert staff from two faculties, with experience in local, regional, national or international journalism and PR
  • Study a blend of practical journalism and solid insight into the world of public relations, with the added opportunity to study marketing and e-Business
  • Develop practical editing and production skills using our dedicated newsroom equipped with the latest technology
  • Gain first-hand industry knowledge, links and potential internships with final year opportunities to present ideas to senior PR professionals in in-house and consultancy roles
  • Challenge yourself, working in teams and individually, to apply your knowledge to developing new ideas for commercially viable products and services and devise business plans for them
  • Benefit from a course which opens doors to careers in magazine publishing, sports journalism, media research, press offices and PR companies
  • First class tuition in general journalism across a range of platforms from industry specialists
  • Opportunity to have your own radio show on our community radio station, RadioLab
  • Report from Year 1 for our news website
  • Master the law and the regulation you need to operate as a professional journalist
  • Study the world of sport in depth, hearing from leading academics and participants
  • Great trips and lots of guest speakers from the world of both sport and the media

Former BBC Sports Correspondent, Adrian Warner joined the University in 2015 as a Senior Lecturer. During a reporting career which began in 1988, he’s covered 13 Olympics and five World Cups. He’s worked for the Evening Standard, Reuters and the BBC and reported from more than 25 countries.Adrian Warner broadcasting

He’ll combine teaching you with continuing to report major sporting events.

Adrian has recently covered the Rio 2016 Olympic Games for Reuters news agency. You can follow his work in industry via Twitter - @adrian_warner

The course where students don’t just study – they do!



Unit Information – What Will I Learn?

Units

  • Introduction To Digital Business (MAR002-1) Compulsory
  • Introduction To Public Relations (MAR003-1) Compulsory
  • Introduction To The Journalism Industry (MED002-1) Compulsory
  • Marketing Basics (MAR004-1) Compulsory
  • Reporting And Writing (MED011-1) Compulsory
  • Journalism Law And Public Administration (MED012-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Public Relations And Media Interface (MAR009-2) Compulsory
  • Understanding Consumer Behaviour (MAR024-2) Compulsory
  • Print Production And Design (MED020-2) Optional
  • Specialist And Feature Writing (MED023-2) Optional
  • Pr Ethics And Csr (MAR015-3) Compulsory
  • Short Special Project (MED014-3) Compulsory
  • Topical Public Relations Practice (MAR022-3) Compulsory
  • Ethics And Journalism (MED020-3) Optional
  • Magazine And Online Publishing (MED012-3) Optional



Discover the School of Culture and Communications

We run a range of courses where you can develop your talents as a professional writer and communicator.

We offer specialisms in sport journalism, public relations, creative writing, radio and English literature.

Our courses are designed to bring out your full creative potential and provide a dynamic environment in which tomorrow's presenters, filmmakers, producers, directors, actors, journalists, authors and scriptwriters work alongside each other.

Discover the facilities, see examples of students’ work, read about graduate successes, browse courses, view staff profiles and much more.



How will I be assessed?

You will produce a broad range of work through this degree in addition to work you produce for grading you will have the opportunity to get feedback from lecturers and your peers on a variety of formative tasks to help you prepare for the assignments and the world of work.

Many assessments are practical, involving for example writing stories, press releases, producing magazines and managing websites, but there will also be essays and exams to let you demonstrate your grasp of key facts and legal knowledge to potential employers.

All of your graded work will be given prompt written feedback and all lecturers also have office hours in which they can talk you through any difficulties you may have, point out ways for you to improve further and can give you advice on the writing you do for employers outside the classroom.

Entry requirements

  • We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

    UCAS has introduced a new tariff for courses starting from September 2017. This means the points you will be asked for are different to previous years but the grades you receive have not changed.

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma
  • Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.


  • For more clarification about your qualifications in the new tariff see the UCAS tariff calculator

    Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

    T: +44 (0)1582 743500
    E: admission@beds.ac.uk

  • As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

    We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details

  • Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

How will this course enhance my career prospects?

During the course you will benefit from teaching staff who have worked or continue to work in local, regional, national or international journalism and PR. The journalism and PR teams work closely with employers within the industry and the Careers and Recruitment Service at the University of Bedfordshire. These links result in talks which students at all levels are able to attend, practical professional experience events in which students are encouraged to take part, and enable every student to build contacts and network within their area of interest. All journalists have access to a group BREO site established and maintained by the Course Leader, which offers career advice, practical skills, opportunities for work experience and contacts.

In your final year you will develop and present your ideas to top executives in a variety of professional PR environments, on the in-house and the consultancy sides of the business. Not only have our students learned first-hand about contemporary PR practice some have gained internships and in some cases full time employment as a direct result. The newly implemented Practice Weeks across the Business School similarly involve you with practical assignments for industry at all undergraduate levels.Professional skills and values underpin this course and are an integral part of teaching and learning within all units. We assist every student to develop the ability to evaluate effectively and reflect on their own and work of others, and understand the demands and requirements of employers. Former graduates in relevant industries regularly return to outline their experiences, and discuss opportunities with current undergraduates, which is very valuable. Links have also been established for alumni unable to visit in person to communicate via email and social networking sites with current students.

Students who register for the degree with professional practice year will additionally attend a series of workshops and activities related to securing a suitable placement and compulsory briefings at the end of year 2 to ensure that all legal requirements for health and safety, safeguarding etc. training have been met,. This will be explained more fully in your professional practice handbook once you have registered with the Careers and Employability Services Student Development and Awards Team in your first year.

As somebody who is still very active in journalism, I know that the industry is changing rapidly. We pride ourselves at the University of Bedfordshire on teaching both best practice and the latest techniques so that our graduates are ready to take on the professional world and hit the ground running. We treat our classrooms like newsrooms in the professional workplace. We discuss the latest news at morning meetings, we write and broadcast about major issues in the news and we study all the relevant background so that students understand the bigger picture behind the headlines. Adrian Warner, Senior Lecturer in Journalism
Quote from a lecturer

Professional placements

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course.

From volunteering, internships and placements, through to a fee free year in industry, we offer a whole host of opportunities to enhance your employability. Discover more



Go Global

Whether you want to learn a new language, build networks, simply have the travel bug, or want to develop new skills and life experiences, our Go Global programme offers the opportunity to broaden your horizons, enhance your CV, and gain a truly international experience, all at the same time as studying towards your undergraduate degree. The Go Global programme is open to students from the UK and EU.

Travel to exciting destinations, including:

  • China
  • Vietnam
  • India
  • New York
  • Malaysia and Singapore

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Go Europe

Our International students meanwhile, can make the most of trips to a series of exciting European destinations. From France and Belgium, to Holland and Germany, there are plenty of places to visit, network and broaden your knowledge of the global market place, by seeing and experiencing it for yourself, first-hand.

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.



Fees and Funding

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time tuition fee is £11,500 per year A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

    See www.beds.ac.uk/intfees

    The University reserves the right to increase tuition fees by no more than inflation.

Facilities

Our flagship £34m Campus Centre is funky and functional. It brings together all our student services, social and learning spaces, and a 240-seat lecture theatre under one roof.

The Campus Centre building is connected to the rest of the University and the first floor acts as a one-stop shop for all students services.

Designed for work as well as play, the Campus Centre incorporates relaxed learning zones with Wi-Fi access.

It also features the Students' Union support services and executive offices alongside places to eat

Accommodation at Luton

Our contemporary en-suite accommodation features 852 fully-furnished flats, just part of our accommodation offering of more than 1,500 study rooms.

This exciting new facility includes:

  • state-of-the-art IT and AV equipment
  • informal and quiet learning spaces
  • two Harvard-style lecture theatres
  • a student lounge and cafe

Luton campus is home to the following departments:

  • Business
  • Media, Art and Design
  • Science
  • Computing
  • Law
  • Psychology
  • Social Sciences

Whatever degree you choose the facilities will be first class:

  • New facilities in the Computing and Media departments
  • Business facilities including pioneering Business Pods and a Law Moot Court
  • Dedicated laboratories for psychology, sport and exercise science, biomedical science and forensics
  • Multi-camera HDTV and radio studios
  • Art and design studios

Town centre location

The Luton campus is right in the centre of town next to a large shopping mall and within easy walking distance of the student halls, train and bus stations.

Directions to Luton campus

Luton is the largest town in Bedfordshire and is approximately 50km north of London.

It has excellent transport links to the rest of the UK and Europe, and central London is only a 30-minute train journey away.

Luton is has excellent transport links to other cities such as Manchester, Leeds and Milton Keynes. London Luton Airport is located just 2.5km from the Luton campus.

How to Apply

  • Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

    We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

    Please contact admission@beds.ac.uk for further details.

    All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

    If you are not at school or college (including mature students) you should apply independently via UCAS

  • EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

  • International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

    You can also apply online

    Find out more about how to apply

Unistats

Journalism and Public Relations - BA (Hons)

Bedfordshire University

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