Media and Public Relations BA (Hons)

Start your studies with us in February 2018. We have three available routes to choose from. Three year undergraduate degrees starting February. Accelerated first year undergraduate degrees, joining year two in September 2018 and Degrees with Foundation Year, enabling you to start year one in September 2018.

Starting with us in February also means you are eligible for a £450 Welcome Package and guaranteed accommodation.

About the course

This course will help you to develop a valuable set of skills, knowledge and understanding of the role of media and PR in contemporary societies, allowing you access to a range of future employment opportunities.

This course combines a thorough understanding of mass-media theory and practices with an insight into the workings of the PR industry, exploring the full range of integrated PR activities and becoming an effective and responsible media analyst and communicator.

You will develop PR consulting and planning capabilities and learn how to express yourself using appropriate media – able to influence and inform opinion.

Throughout this course your will acquire valuable research and project initiation experience whilst working both independently and in teams.

Media and Public Relations - BA (Hons) - University Square Campus, Luton

  • Apply Via - UCAS
  • Course level - Undergraduate
  • UCAS Code - P3P2
  • Campus Location - University Square Campus, Luton
  • Start dates - Oct
  • Duration - 3 Years
  • Attendance - Full time
  • Download Course Specifications

Media and Public Relations with Professional Practice Year - BA (Hons)

  • This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.

    There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.

    *Only available to UK/EU students.

Media and Public Relations with Foundation Year - BA (Hons)

  • Our degrees with a Foundation year provides a supportive way for you to work towards a degree level qualification.

    In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree.

    There is a £500 Foundation Year Bursary available to UK students starting September 2017.

    More information about Media and Public Relations with foundation year

Why choose this course?

  • Learn first-hand about contemporary PR practice through final year experience with senior professionals in PR
  • Study the practices involved in producing, describing, analysing and responding to the media to become an effective media analyst and communicator
  • Develop key public relations implementation skills including development of objectives and strategies, competence in PR counselling and planning and marketing communications
  • Gain practical experience of current media institutions and their working methods, as well as valuable transferable skills in research, summarising, preparing arguments and reports, clear thinking and powers of persuasion, problem solving and analysis
  • Explore social, political and historical dimensions of contemporary media forms and institutions
  • Benefit from a course that prepares you for a wide range of employment opportunities in the creative industries including magazine publishing, journalism, media research and digital media production

Unit Information – What Will I Learn?


  • Introduction To Digital Business (MAR002-1) Compulsory
  • Introduction To Public Relations (MAR003-1) Compulsory
  • Marketing Basics (MAR004-1) Compulsory
  • Media Theory And Research (MED012-1) Compulsory
  • American Cinema: History And Analysis (MED010-1) Optional
  • Understanding Media (MED004-1) Optional
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Public Relations And Media Interface (MAR009-2) Compulsory
  • Understanding Consumer Behaviour (MAR024-2) Compulsory
  • Working In The Media (MED035-2) Compulsory
  • Cinema Cultures (MED015-2) Optional
  • Key Themes In Television Studies (MED027-2) Optional
  • Pr Ethics And Csr (MAR015-3) Compulsory
  • Public Affairs (MAR016-3) Compulsory
  • Short Special Project (MED014-3) Compulsory
  • Topical Public Relations Practice (MAR022-3) Compulsory
  • Arts And Event Management (MED028-3) Optional
  • Contemporary Practices And Debates In The Media (MED023-3) Optional
  • Radio 24/7 (MED013-3) Optional

Discover the School of Culture and Communications

We run a range of courses where you can develop your talents as a professional writer and communicator.

We offer specialisms in sport journalism, public relations, creative writing, radio and English literature.

Our courses are designed to bring out your full creative potential and provide a dynamic environment in which tomorrow's presenters, filmmakers, producers, directors, actors, journalists, authors and scriptwriters work alongside each other.

Discover the facilities, see examples of students’ work, read about graduate successes, browse courses, view staff profiles and much more.

How will I be assessed?

Students are assessed in a variety of ways. The majority of units are assessed through coursework, portfolios, essays, presentations or, in a few cases, exams. Presentations are usually given and assessed in the context of a group seminar, although you will be assessed individually

At level 4 you are assessed on your understanding of the fundamental concepts and disciplines of which Mass Communications and Public Relations are composed. You are required to comprehend the basic range of intellectual concepts which form the foundations of the subject areas, and will be assessed on your ability to articulate such concepts in a coherent manner, in a variety of written assessments/written briefs.

At level 5 you are assessed on your ability to apply the basic concepts of the disciplines introduced in level 1 to existing controversies and issues on which there is already a body of research and critical opinion. You also should be able to demonstrate the inter-relationships between critical theory and media practice, and between the theory and the practice of public relations.

At level 6 you will be required to demonstrate independent powers of judgement. This may be in the form of analysing and criticising a media text or institution in an original manner, or presenting a coherently structure public relations campaign. In all cases, you will be expected to show an awareness of the major theories and practices of the disciplines. You will progress from well defined briefs to more open-ended and challenging assessments, which culminate in the student initiated level 3 project, which hopefully will combine the areas of media and public relations.

Entry requirements

  • We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

    UCAS has introduced a new tariff for courses starting from September 2017. This means the points you will be asked for are different to previous years but the grades you receive have not changed.

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma
  • Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.

  • For more clarification about your qualifications in the new tariff see the UCAS tariff calculator

    Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

    T: +44 (0)1582 743500

  • As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

    We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details

  • Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

How will this course enhance my career prospects?

Our curriculum gives you skills that are valuable for a career in the media and in public relations. Employability is understood widely as encompassing knowledge, abilities and an engaged, responsible and professional attitude which your tutors expect you to display in all your units. All University of Bedfordshire courses aim to help you be prepared for the world of work. The Careers Service is there to support you throughout the three years of your study.

Presentations by practitioners, regular input from the careers service during all levels of your study (starting during induction week, concluding during the workshops for the level 3 project), as well as specifically designed units with the world of work in focus (such as Working In the Media), will help you be ready for your career. You will also have access to the Journalism website with information about internship opportunities and openings in the industry.

You will have opportunities to volunteer in the organization of extra curricular and co-curricular events throughout the year, such as conferences, festivals, degree shows, and open days, which will lead you to membership of our Professional Leadership Academy.

The Department of Marketing, Tourism and Hospitality at the University of Bedfordshire has a commitment to delivering education to enhance students employability. For the past 12 plus years, final year students on single honours and joint PR programmes have benefitted from and experience with senior and operational professionals in the Public Relations industry. Students have developed and presented their ideas to top executives in a variety of professional PR environments, on the in-house and the consultancy sides of the business. The practitioners have provided a wealth of feedback to students. This `experience and feedback has resulted in a range of benefits. At a basic level students have learnt first-hand about contemporary PR practice while others have gained internships and in some cases full time employment as a direct result. The BA Public Relations Course Coordinator was presented a major award by the Chartered Institute of Public Relations for his work linking students to the PR world. The newly implemented Practice Weeks across the Business School similarly engage students with industry in practical assignments at all undergraduate levels.

Professional placements

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course.

From volunteering, internships and placements, through to a fee free year in industry, we offer a whole host of opportunities to enhance your employability. Discover more

Go Global

Whether you want to learn a new language, build networks, simply have the travel bug, or want to develop new skills and life experiences, our Go Global programme offers the opportunity to broaden your horizons, enhance your CV, and gain a truly international experience, all at the same time as studying towards your undergraduate degree. The Go Global programme is open to students from the UK and EU.

Travel to exciting destinations, including:

  • China
  • Vietnam
  • India
  • New York
  • Malaysia and Singapore

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Go Europe

Our International students meanwhile, can make the most of trips to a series of exciting European destinations. From France and Belgium, to Holland and Germany, there are plenty of places to visit, network and broaden your knowledge of the global market place, by seeing and experiencing it for yourself, first-hand.

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Fees and Funding

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.


    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.


    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees.


    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.


    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time tuition fee is £11,500 per year A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.


    The University reserves the right to increase tuition fees by no more than inflation.


Our flagship £34m Campus Centre is funky and functional. It brings together all our student services, social and learning spaces, and a 240-seat lecture theatre under one roof.

The Campus Centre building is connected to the rest of the University and the first floor acts as a one-stop shop for all students services.

Designed for work as well as play, the Campus Centre incorporates relaxed learning zones with Wi-Fi access.

It also features the Students' Union support services and executive offices alongside places to eat

Accommodation at Luton

Our contemporary en-suite accommodation features 852 fully-furnished flats, just part of our accommodation offering of more than 1,500 study rooms.

This exciting new facility includes:

  • state-of-the-art IT and AV equipment
  • informal and quiet learning spaces
  • two Harvard-style lecture theatres
  • a student lounge and cafe

Luton campus is home to the following departments:

  • Business
  • Media, Art and Design
  • Science
  • Computing
  • Law
  • Psychology
  • Social Sciences

Whatever degree you choose the facilities will be first class:

  • New facilities in the Computing and Media departments
  • Business facilities including pioneering Business Pods and a Law Moot Court
  • Dedicated laboratories for psychology, sport and exercise science, biomedical science and forensics
  • Multi-camera HDTV and radio studios
  • Art and design studios

Town centre location

The Luton campus is right in the centre of town next to a large shopping mall and within easy walking distance of the student halls, train and bus stations.

Directions to Luton campus

Luton is the largest town in Bedfordshire and is approximately 50km north of London.

It has excellent transport links to the rest of the UK and Europe, and central London is only a 30-minute train journey away.

Luton is has excellent transport links to other cities such as Manchester, Leeds and Milton Keynes. London Luton Airport is located just 2.5km from the Luton campus.

How to Apply

  • Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

    We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

    Please contact for further details.

    All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

    If you are not at school or college (including mature students) you should apply independently via UCAS

  • EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

  • International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

    You can also apply online

    Find out more about how to apply


Media and Public Relations - BA (Hons)

Bedfordshire University

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