Public Relations BA (Hons)





About the course

CIPR logo

One of the first UK degrees tailored to the needs of the PR industry. PR is used by, and affects, organisations of all kinds – commercial, political, charitable or not-for-profit – and individuals, and makes a fascinating study.

This Public Relations course, developed with the CIPR, covers core business subjects modelled on real-life activities, with the chance in your final year to work on a real brief and present your work to senior PR agency management.

This direct contact with professionals builds your confidence and can provide a route into employment. You will also learn how to run press conferences, handle interviews and develop your presentation skills.

This degree is recognised by the foremost industry body for public relations, the Chartered Institute of Public Relations (CIPR).



Accreditations

  • Recognised by Chartered Institute of Public Relations (CIPR)

Public Relations - BA (Hons) - University Square Campus, Luton

  • Apply Via - UCAS
  • Course level - Undergraduate
  • UCAS Code - P210
  • Campus Location - University Square Campus, Luton
  • Start dates - Oct
  • Duration - 3 Years
  • Attendance - Full time
  • Download Course Specifications

Public Relations (Sandwich Pathway) - BA (Hons) - University Square Campus, Luton

  • Apply Via - UCAS
  • Course level - Undergraduate
  • UCAS Code - P211
  • Campus Location - University Square Campus, Luton
  • Start dates - Oct
  • Duration - 4 Years
  • Attendance - Full time
  • Download Course Specifications

Public Relations with Foundation Year - BA (Hons)

  • Our degrees with a Foundation year provides a supportive way for you to work towards a degree level qualification.

    In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree.

    There is a £500 Foundation Year Bursary available to UK students starting September 2017.

    More information about Public Relations with foundation year

Public Relations with International Year Zero - BA (Hons)

  • *International Year Zero (IYZ) is the first stage of a four-year International Incorporated Bachelor's degree. IYZ is designed to help you gain extra skills in your subject area, as well as English language, before you continue to year one of your undergraduate degree course.

    IYZ is delivered by London Bedfordshire International College in partnership with the University of Bedfordshire.

    Find out more about International Year Zero

    *IYZ is only available to international students





Why choose this course?

  • Learn to think rigorously and creatively about problems through bringing together theory and practice providing you with the necessary skills for employment wherever PR and its associated functions are needed
  • Study an area that embraces aspects of psychology, consumer behaviour, management, sociology, popular culture and it is grounded in news and current affairs
  • Develop links between your studies and practice by engaging with live public relations and marketing communications projects and industry practitioners
  • Gain knowledge of specialist PR areas including ethics, corporate social responsibility and public affairs and develop your research skills with a major project
  • Explore a range of potential career options in PR agencies or as a PR specialist in the public, private or voluntary sectors
  • Benefit from studying a degree recognised by the Chartered Institute of Public Relations (CIPR), with close links with PR agencies and an optional work placement (sandwich year) after your second year of study



Unit Information – What Will I Learn?

Year 1
  • Principles of Public Relations
  • Introduction to Buyer Behaviour
Year 2
  • Crisis Management and Communication
  • PR and Media Interface
  • Topical Public Relations Practice
  • Project Management
  • Understanding Consumer Behaviour
  • Marketing Communications in the Digital Age
Year 3
  • Public Affairs
  • Researching Contemporary Public Relations
  • Digital Communications Strategy
  • PR Ethics and CSR
  • The Project



Discover the Department of International Business, Marketing & Tourism

We are daring to be different. This vision is founded on this difference. The imaginative new futures for business education, research and practice will be co-created with our staff, students and other stakeholders and will deliver not only academic impact but also a practice impact in our classrooms and communities alike. This vision reflects our existing School strengths, strategic space opportunities in the crowded and overly competitive and branded business school market and provides staff good opportunity to create a business school that is different. In sum, we will use this vision to drive excellence, change, growth and investment within the School.

Discover the facilities, see examples of students’ work, read about graduate successes, browse courses, view staff profiles and much more.



How will I be assessed?

We use a wide variety of assessment techniques that help students with different styles to work to their strengths. You will work on realistic business projects and learn to critically analyse real case studies alongside the use of traditional exams and assessed media interviews.

There are live projects which involve working with local employers, who are also involved in assessing the quality of student work. These projects are designed to get students business-ready and able to compete in the jobs market.

On completing this course you can go to job interviews and tell employers you are ready to start solving problems the same day.

  • Written exams (11%)
  • Coursework (83%)
  • Practical exams (6%)

Entry requirements

  • We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

    UCAS has introduced a new tariff for courses starting from September 2017. This means the points you will be asked for are different to previous years but the grades you receive have not changed.

  • At least 80 points with 64 points from 2 A level passes at C or above
  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
  • A completed Access to Higher Education Diploma
  • Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.


  • For more clarification about your qualifications in the new tariff see the UCAS tariff calculator

    Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.

    T: +44 (0)1582 743500
    E: admission@beds.ac.uk

  • As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.

    We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details

  • Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

How will this course enhance my career prospects?

You will emerge from this course ready for a career in public relations, working either in a PR consultancy or in one of the many businesses and other organisations which use PR to communicate with the public.

An organisation’s reputation is often its most valuable asset. As a PR practitioner it is your job to manage and enhance this crucial asset.

Our strong links with the profession including through the CIPR mean that we can tailor our advice to help you find the right career.

I have had a fantastic career in public relations, and you can too. Whether it is dealing with the media, planning a digital strategy or managing a crisis, PR provides different challenges every day. There is no career more interesting or more exciting.
Quote from a lecturer

Professional placements

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course.

From volunteering, internships and placements, through to a fee free year in industry, we offer a whole host of opportunities to enhance your employability. Discover more



Go Global

Whether you want to learn a new language, build networks, simply have the travel bug, or want to develop new skills and life experiences, our Go Global programme offers the opportunity to broaden your horizons, enhance your CV, and gain a truly international experience, all at the same time as studying towards your undergraduate degree. The Go Global programme is open to students from the UK and EU.

Travel to exciting destinations, including:

  • China
  • Vietnam
  • India
  • New York
  • Malaysia and Singapore

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Go Europe

Our International students meanwhile, can make the most of trips to a series of exciting European destinations. From France and Belgium, to Holland and Germany, there are plenty of places to visit, network and broaden your knowledge of the global market place, by seeing and experiencing it for yourself, first-hand.

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.



Fees and Funding

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time undergraduate tuition fee is £9,250 per year. The part-time undergraduate tuition fee is charged pro-rata to £6,160. You can apply for a loan from the Government to help pay for your tuition fees.

    See www.gov.uk/student-finance

    The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

    See www.beds.ac.uk/scholarships

    The University reserves the right to increase tuition fees by no more than inflation.

  • The full-time tuition fee is £11,500 per year A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

    See www.beds.ac.uk/intfees

    The University reserves the right to increase tuition fees by no more than inflation.

Facilities

Our flagship £34m Campus Centre is funky and functional. It brings together all our student services, social and learning spaces, and a 240-seat lecture theatre under one roof.

The Campus Centre building is connected to the rest of the University and the first floor acts as a one-stop shop for all students services.

Designed for work as well as play, the Campus Centre incorporates relaxed learning zones with Wi-Fi access.

It also features the Students' Union support services and executive offices alongside places to eat

Accommodation at Luton

Our contemporary en-suite accommodation features 852 fully-furnished flats, just part of our accommodation offering of more than 1,500 study rooms.

This exciting new facility includes:

  • state-of-the-art IT and AV equipment
  • informal and quiet learning spaces
  • two Harvard-style lecture theatres
  • a student lounge and cafe

Luton campus is home to the following departments:

  • Business
  • Media, Art and Design
  • Science
  • Computing
  • Law
  • Psychology
  • Social Sciences

Whatever degree you choose the facilities will be first class:

  • New facilities in the Computing and Media departments
  • Business facilities including pioneering Business Pods and a Law Moot Court
  • Dedicated laboratories for psychology, sport and exercise science, biomedical science and forensics
  • Multi-camera HDTV and radio studios
  • Art and design studios

Town centre location

The Luton campus is right in the centre of town next to a large shopping mall and within easy walking distance of the student halls, train and bus stations.

Directions to Luton campus

Luton is the largest town in Bedfordshire and is approximately 50km north of London.

It has excellent transport links to the rest of the UK and Europe, and central London is only a 30-minute train journey away.

Luton is has excellent transport links to other cities such as Manchester, Leeds and Milton Keynes. London Luton Airport is located just 2.5km from the Luton campus.

How to Apply

  • Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

    We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

    Please contact admission@beds.ac.uk for further details.

    All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

    If you are not at school or college (including mature students) you should apply independently via UCAS

  • EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

  • International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

    You can also apply online

    Find out more about how to apply

Related Courses

Unistats

Public Relations - BA (Hons)

Public Relations (Sandwich Pathway) - BA (Hons)

Bedfordshire University

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