Principal Lecturer in Business Systems

My job involves the development of the student experience in all its facets; from design of innovative and exciting courses to delivering interesting, relevant and engaging teaching, ensuring that our marking systems are fair and consistent, and result in our students getting the best degree possible.

I also mentor and induct new academic staff and support and counsel students with personal and academic problems.

I teach on the MBA Flying Faculty program and act as link coordinator to international partners.

There is also a big systems element to my work – in analysing and interpreting information in support of academic reviews and applications for accreditation by professional bodies.

Qualifications

• BSc (Hons) Chemistry - Birmingham University
• MBA - Manchester Business School
• FHEA Fellow of the Higher Education Academy

Teaching Expertise

• Course Leader - Applied Integrated Business, Business Practice Porfolio
• Course Leader - BA Management Practice part-time by distance learning
• Portfolio Leader - Business Studies, Business Administration
• At the University of Bedfordshire I have taught a wide range of business subjects and have been awarded the Deans Prize for Scholarship in 2008 for being part of the team that developed the innovative Applied Integrated Business course for second year students. I am actively involved in the development and teaching of practice based courses designed to give students “real world”, open ended projects which are designed to develop practical skills and enhance their employability.
• At ESCP-EAP European School of Management I taught Marketing to MBA students, ran Company Projects and supervised Masters Dissertations and lectured in Computer Skills and Quantitative Methods at postgraduate level.
• I have been an External Examiner for Middlesex University

Research Interests

• Business analytics and digital marketing
• Curriculum development
• Strategic marketing
• Teaching practice based integrated business approaches
• Evaluation and feedback processes

Research Projects

• Owner of a small but specialised international strategic marketing and planning consultancy (clients have included global IT companies such as Apple, Compaq, Digital, HP IBM, Intel, Microsoft, Northern Telecom and Oftel)

Previous Roles

• Marketing Director of Panorama Office Systems a high tech venture capital start-up (product sales peaked at £10 million)
• Senior marketing, strategic and product planning roles in information systems industries

Contact Details

T: +44 (0)1582 743460
E: mike.kennedy@beds.ac.uk