Senior Lecturer in Intercultural Competence

I joined the University of Bedfordshire as a Lecturer in 2021 following on from two years of Visiting Lectureship with the Business School at UoB, covering various International Business and Marketing subjects.

Prior to commencing work in academia, I worked extensively in the Middle East, both in a Marketing and Media capacity driving strategy for marketing functions, as well as designing cultural programmes for expats and tourists to understand living and travelling across the Middle East.

I returned to the UK and undertook study within International Relations to be able to support work in International Charity Management more effectively, and this has driven my further study and research interests.

Qualifications

• MSc International Relations Management – Bedfordshire University
• MBA – Derby University
• BSc (Hons) Business Studies – Open University

Membership of Professional Bodies

• Fellow; Higher Education Academy
• Fellow & Chartered Manager; Chartered Management Institute

Teaching Expertise

• Intercultural Competences
• Marketing, Global Marketing, Marketing Ethics
• International Business, Business Ethics
• International Relations, Peacekeeping & Security

Research Interests

• Cross-cultural Management with a focus on the International Charity Sector.
• Cross-cultural impacts on effective leadership.
• Marketing practices across cultures
• Intercultural impacts on Peace and International Relations.

Recent Publications

• Book Chapter: ‘Managing cultural diversity inside the tourism industry’, Wypych, L., & Ahmad, I., in Entrepreneurial Innovation in the International Business of Tourism, Jerez, M., & Foroudi, P., Due to be published 2023.

Previous Roles

• Visiting Lecturer – University of Bedfordshire
• Head of Marketing, FMCG operation, Qatar
• Various Roles in Culture, Media & Marketing; Qatar Islamic Cultural Centre, Qatar

Contact Details

T: 01582 74 3186
E: ijaz.ahmad@beds.ac.uk