Kelvin Golding

Lecturer in Marketing

Kelvin Golding

Before joining the University of Bedfordshire, I worked in industry as a marketer in a variety of senior roles, including: Marketing Director of a PLC, Chief Marketing Officer of an International Charity, Managing Director of a London Advertising Agency, and Marketing Consultant for some of the largest global brands. Clients included: Apax, Axa, BMW, BP, Britvic, Facebook, Fujitsu, Google, Procter & Gamble, RAC, Samsung, Tesco, Trinity Mirror Group, and Virgin.

I was one of the world’s first Chartered Marketers, and I’ve worked with internationally recognised leaders in the marketing profession including Professor Malcolm McDonald, Drayton Bird, and Dave Chaffey.  I have been Regional Chairman of the Chartered Institute of Marketing (CIM), CIM Entrepreneur & SME Ambassador, and an official CIM marketing mentor to senior practitioners. In addition, I have served on the CIM Learning & Advisory Board, and represented the industry as a judge for several national marketing awards.

My journey into higher education as a marketing educator was encouraged by a well-known academic, and motivated by my desire to design and deliver innovative practice-based university curriculum to enable students to excel in real-world jobs. I have a passion to transform the future workplace within the marketing industry, improve professional practice, support social mobility, and help students build a bridge to their ambitions.

Other References

Qualifications

  • Postgraduate Diploma in Direct & Digital Marketing - Institute of Data & Digital Marketing
  • Postgraduate Diploma in Marketing - Chartered Institute of Marketing
  • Postgraduate Certificate in Research - Market Research Society
  • Postgraduate Certificate in Supporting Learning in Higher Education
  • Masters Degree (MA) - University of Wales
  • BA (Hons) in Marketing & Business Studies
  • Preparing to Teach in the Lifelong Learning Sector (PTLLS)

Membership of Professional Bodies

  • Fellow of the Chartered Institute of Marketing
  • Fellow of the Institute of Data & Digital Marketing
  • Fellow of the Institute of Sales Management

Teaching Expertise

  • Marketing
  • Marketing Strategy (including Marketing Audits, and Marketing Planning)
  • Digital and Social Media Marketing
  • Measuring Marketing Effectiveness
  • Start-up & Small Business Marketing

Research Interests

  • Account Based Marketing (ABM)
  • Marketing for VC/PE funded tech start-ups
  • Measuring the value of marketing

External Roles

  • Advisory Board for SEMLEP (Local Enterprise Partnership)
  • Non-Executive Director for SMEs

Previous Roles

  • Associate Lecturer, University of Westminster
  • Course Director, Chartered Institute of Marketing
  • Marketing Partner, venture capital tech agency
  • Marketing Consultant (GDF), Chartered Institute of Marketing
  • Lead Marketing Trainer, Wenta (Local Enterprise Agency)
  • Industry Expert, Fashion Retail Academy
  • Examiner, Chartered Institute of Marketing
  • In-Company Trainer, Institute of Data & Digital Marketing
  • Growth Accelerator Marketing Coach, Grant Thornton PLC
  • Growth Marketing Advisor, Enterprise Nation (working with Department for Business, Energy and Industrial Strategy)
  • Chief Marketing Officer, international charity
  • Managing Director, London advertising agency
  • Marketing Director, Nomura Group (Grey Archer PLC)

Research Publications

  • Written in marketing publications and been interviewed by national and trade press including: BBC, Marketing Week, Marketing Magazine, Catalyst, Conference & Incentive Travel, The Times, and The Telegraph
  • Start-up & SME Marketing Handbook, Prontaprint
  • Small Business Marketing Guide, The Telegraph

Conference Papers

  • Chair of the National Small Business & Entrepreneur’s Conference, organised by the Chartered Institute of Marketing
  • Chair of the Digital Marketing Conference, organised by the Chartered Institute of Marketing
  • Keynote Speaker, Small Business Connect Launch Conference (with Google), The Telegraph Media Group
  • Keynote Speaker, IBM (UK) SME Marketing Conference
  • Keynote Speaker, PremDAC Digital Marketing Conference, Premier Media Group

Contact Details

T: +44 (0)1582 743254
E: kelvin.golding@beds.ac.uk

telephone

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+44 (0)1234 400 400

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