Social Media

Social Media: An Introduction to Strategic Thinking and Making an Impact

Discover the essential steps to social media success for your business.

Brief intro to the course

Launching and updating your social media channels is easy. But ensuring they meet your business objectives of reaching new customers and generating sales is more challenging. Learn how to put your business in the best position for success on social, reaching the right people, in the right place and producing impressive results.

By attending this introductory course, you’ll develop a more strategic approach to social media, understanding how it supports your business goals and how to prove the ROI.

This course enables you to:

  • Deepen your understanding of social media, thinking about WHY, WHAT, WHO, WHEN and HOW
  • Ensure your social media supports your business objectives and helps you to achieve them
  • Understand the thought processes required to create a successful social media strategy
  • Learn how to measure the success of your channels and prove the return on investment

Who is it for

Individuals and businesses who want to gain a general understanding of how to effectively implement social media marketing, in order to reach new customers and increase sales.

Entry requirements

Basic IT skills, basic knowledge of existing social media platforms and enthusiasm to understand how best to approach social media for your business.

The Trainer

Rebecca Fordham

Dates and Fees

  • Thursday 23 November 2017
  • 9.30am - 4.30pm
  • £250

Contact Us

T: 0800 328 5334

Innovation & Enterprise Service
Room H011
University Square