Field trip to digital agency Receptional 10.04.24

Once again we were welcomed by the team at Receptional in April ‘24. They explained what they do for their clients. And also briefed the student teams on how to prepare for their pitch. Read about the field trip to Receptional

A visit to digital agency Receptional 20.04.23

A group of University of Bedfordshire Business school students made a visit to the offices of Receptional, a digital agency in Bedford on Thursday 20 April to see what working in the industry is really like. Read about a visit to Receptional

A visit to the Museum of Brands 23.03.23

A group of 10 undergraduate students, one postgraduate student and Student Experience Leader Lola Olumuyiwa-Biala made a visit to the Museum of Brands in London on Thursday 23 March to explore the history and evolution of brands in the UK and learn about sustainable packaging both now and in the future. Read about a visit to the Museum of Brands

Are you ready to see the future of marketing? The B2B Marketing Expo Excel 23.11.22

These Marketing Expos are well worth attending for meeting new people and attending free seminars, with great content and ideas. Also, you get to meet the suppliers and producers of new techniques and ideas.

We had some really good reflections from the students as well as Marketing Club Leader, Giles Robertson, who attended the Excel Future of Marketing conference at Excel London on 23 November 2022. Read about the B2B Marketing Expo

Expressing Your Personal Brand at Work event review

This online event was hosted by the CIM Graduate Gateway Marketing Club on 21 April 2021. Communication coach, international speaker, and author of two books Shola Kaye, whose topics include communication for high pressure situations, workplace empathy and inclusive leadership, was the guest speaker of the event. Read about Expressing your personal brand at work

Developing Customer Insight to Drive Marketing Strategy event review

One of the highly anticipated webinars from the Graduate Gateway programme by the Chartered Institute of Marketing (CIM) was presented by Abigail Dixon on 18 March 2021. Abigail talked about developing customer insight to drive marketing strategy. Read about Developing customer insight to drive marketing strategy

The Darker Side of Nudging event review

The Chartered Institute of Marketing hosted a webinar on 11 February 2021 under the theme “The Darker Side of Nudging”. The speaker, Liz Barnes, outlined in her presentation the side effects of nudge marketing on people’s behaviour and called on good practices in digital marketing. Read about the Darker side of nudging

Latest Trends in Digital Marketing event review

On 26 November 2020, I and other members of The Marketing Club attended an online CIM workshop with an award-winning author and speaker Daniel Rowles, CEO of TargetInternet.com and Founding Director of the Digital Leadership Programme, who guided us through the latest trends in digital marketing. Read about the Latest trends in digital marketing event

What’s Driving Podcasting into the Mainstream?

"Audio downloads (or Podcasts) have quietly come of age; the thinking person’s way to learn on the move (well, that’s how up to 38% people listen to them!). Podcast - a term derived from combining "iPod" and "broadcast", have taken the humble blog up a gear. I was keen to consider how brands are using this medium and what the future might hold for podcasts." Read the article What's driving podcasting into the mainstream written by Senior Lecturer in Marketing, Giles Robertson

“From Fortnite to Food; New Models of Content Marketing” presentation review

How to create authentic brand experience and content distribution beyond borders adapted to current times? Giles Robertson MA, Fellow of the Marketing Society and Lecturer in Marketing at the University of Bedfordshire Business School, explained this exciting change in the delivery of content marketing measures at the Centre for International Business and Marketing (CIBAM) event on June 4, 2020, in his lecture "From Fortnite to Food. New Models of Content Marketing." Read the article "From Fortnite to food: new models of content marketing"

From Fenton to Orangutans

Read the blog post about the rise and fall of viral video content written by Giles Robertson for The Marketing Society. How many of these videos do you remember?

Giles Robertson is a Lecturer in Marketing at The University of Bedfordshire and the owner of Green Banana Marketing