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Research Institute for Media, Arts and Performance
University of Bedfordshire
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Dr Samantha Lay

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Formerly Post-Doctoral Research Fellow, RIMAD, Dr Lay has moved to the University of Salford, though she is continuing with us on our collaborative research projects.

BA Hons Film and English Studies (joint major) University of East Anglia

MA Communication, Culture and Society, Goldsmiths College, University of London

PhD Information/Transformation: the structures of BSE and the strategic predetermination of information events, Cardiff University


Prior to embarking on a full time academic career, Sam worked as a journalist and public relations executive at Consumers’ Association in London. Among her most notable work at the CA included a key role in a UK-wide campaign to save the nation’s street trees from damage and destruction by cable companies and the utilities – undertaken with colleague Judy Farrar. Her work at the CA – particularly in relation to the street trees campaign and its political dimensions - led to her interest in the way stories come to be reported in the mainstream press which in turn led to her registering for a PhD in the sociology of journalism.

After leaving to pursue an academic career, Sam taught at a number of Higher Education institutions in England including Goldsmiths, University of Westminster, Surrey Institute of Art and Design, University of North London, West Herts College and Trinity and All Saints College, Leeds.

Alongside researching her thesis on the reporting of BSE in the UK press, Sam maintained an interest in the study of film. She contributed several articles on noted film directors to the Wallflower Critical Guides on Contemporary North American and British and Irish Directors (edited by Allon et al). These articles were followed by a book, British Social Realism: from documentary to Brit-Grit (2002 Wallflower Press).

Since 2004, Sam has been working on a research project which seeks to understand how fans of one media product react and relate to its adaptation in another format by exploring game-player responses to the film Resident Evil (2002). The research is complete and is in preparation for publication. The initial findings were presented at the Journeys Across Media Conference at the University of Reading in 2004. Aspects of the completed work are to be presented at the Fifth International Conference on Media and Communications in Athens in May 2007.

Bedfordshire University

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