Digital Marketing | University of Bedfordshire

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Why choose the Graduate School of Business

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Our business and management courses rank 3rd overall in their subject field in the Postgraduate Taught Experience Survey 2024, with top 3 rankings for teaching, student engagement, sense of community and organisation.

Block delivery and flexible year-round entry points

Assessments linked to live projects where you engage with industry professionals and find real business solutions.

About the course

The MSc Digital Marketing course provides a basis for understanding digital marketing from a management perspective. To succeed in this digital transformational economy you need to be knowledgeable and effective managers with a wide understanding of how marketing crosses national, cultural and psychographic boundaries and how digital permeates marketing for the 21st century organisation.

This course offers the opportunity to develop a deep and meaningful appreciation of the impact digital marketing has, locally and internationally, operationally, tactically and strategically. Marketing is leading the transformation of the modern economy, transforming business and driving growth.

For further course information, contact Dr Codrin Chiru at codrin.chiru@beds.ac.uk

Facilities and specialist equipment

State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
Immersive Semrush simulation software for realistic marketing practice
Business pods, boardroom areas and IT suites designed to simulate a professional office environment

Your student experience

Peer-informed academic learning model with an emphasis on active collaboration and employability tailored for the modern workplace: develop critical thinking, analytical research, leadership, and self-management skills through structured peer discourse and academic guidance, all while gaining specialised knowledge.

Delivered in six-week Blocks with 24/7 access to learning resources and opportunities. Six entry points every year to suit your schedule.

Live projects are integrated into the curriculum. Our strong industry links and collaborations offer students real-world experience. Engage with real firms in your classroom, solve real issues, build your competencies, confidence and networks.

Ranked 3rd overall in the HEA Postgraduate Student Experience Survey (PTES 2024), the University of Bedfordshire ensures an exceptional experience for postgraduate students. Ranked 1st in Engagement, 1st place in Community, 2nd in Teaching and Learning, 2nd in Organisation and Management, and 3rd in Assessment and Feedback from 107 UK Universities.

Over 95% of our full-time UK business and management graduates are in employment or further study, 15 months after graduating (source: HESA Graduate Outcomes for 2020/21, pub 2023).

Take advantage of industry speakers, industry events and career-development opportunities studying close to London.

Choose to specialise further by undertaking your dissertation in an area that sparks your interest, applying your learning to solve complex problems.

Learn from academic experts with strong industry experience and links. Benefit from high-levels of study support from careers, study skills and student support experts.

Aligned with the Principles of Responsible Management Education’s (PRME) sustainable development goals (SDG).

What will you study?

Studying our Digital Marketing MSc course will equip you with the in-depth skills and knowledge in digital marketing including in areas of branding and communication, digital media and analytics. Digital Relationship Marketing will expose you to the techniques of engaging customers and consumers through the use of emerging digital technologies. This will allow you to utilise knowledge about customers to make better marketing decisions and create competitive advantage. More specifically, you will learn about the role of customer engagement, its behavioural theories and how this case generate customer knowledge. At the end of this unit, you should be able to identify emerging and future patterns of customer behaviours and brand engagement while being able to target specialist audiences in a business setting.

Similarly, Marketing in the Digital Era will allow you to explore elements of devising digital marketing strategies, conducting online market research and preparing a digital marketing plan. You will gain a critical awareness of the role of digital marketing in business success while learning to apply digital marketing techniques with a focus on digital platforms, new business models and social interaction. At the same time, you will gain a practical understanding of how organisations deal with complex issues systematically and creatively through online communication of brands, digital interaction with consumers and digital transformation of consumers’ lives and preferences. Following this, you will learn to apply Business Analytics techniques to a variety of business contexts by practicing the analytics and problem-solving skills to make recommendations for business performance decisions.

Furthermore, you will develop a critical and informed understanding of business environments and the business opportunities within them in our Strategy unit. Here, you will be introduced to a range of tools and concepts for strategic analysis and business modelling that will allow you to assess the strategic position of business organisations, formulate strategies, evaluate options and implement strategic decisions. Finally, you will complete our Capstone unit that will allow you to bring theory and practice together and research a topic of your interest that is relevant to your field of study. To help you with this, you will be introduced to the processes and techniques of research methods while working with a research supervisor to develop your ideas.

How will you be assessed?

Your assessments prepare you for career tasks and activities, developing your employability skills and industry-specific knowledge. Your assessments build your competencies and confidence with a strong emphasis on authentic assessment, including a mix-of:

Live projects, working on real-world industry projects
Group and individual assessments
Presentations
Industry reports
Reflexive work

There are no exams in this course.

The capstone of your course is a dissertation, developing an individual independent piece of work under supervision. This challenging, enjoyable and rewarding experience enhance your conceptual and analytical skills, as well as research and data management expertise.

Careers

As a graduate of the course you will have the right skills to find career opportunities in digital marketing; mobile marketing; digital account management; search and social media; web content management; digital creative development; marketing communications; or marketing.

This course is an appropriate foundation for further academic study at either MPhil or PhD level.

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Entry Requirements

2.2 honours degree or equivalent in a related subject area

Fees for this course

UK

The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk