Why choose the Graduate School of Business
Our postgraduate taught business and management courses rank 4th overall in their subject field in the Postgraduate Taught Experience Survey 2024, with top 3 rankings for teaching, engagement, learning community and course organisation.
In 2023/24, our Business School students engaged with real-life businesses around 7,000 times, using their knowledge and skills to support live projects.
About the course
This one-year Master’s equips students with advanced AI and marketing skills, providing a profound understanding of artificial intelligence technologies and their applications in marketing. It focuses on enhancing your’ ability to utilise AI for data-driven decision-making; improving customer engagement; and optimising marketing strategies. It fully prepares you for high-demand roles within the sector, encouraging creativity and innovation while promoting ethical practice in areas such as data privacy, fairness and sustainability.
For further information, contact Dr Codrin Chiru at codrin.chiru@beds.ac.uk
Facilities and specialist equipment
- Business analytics suite to support data analytics, 'big-data', data mining, digital marketing, SEO and other management skills needed in today's workplace
- Access to Semrush, the leading online marketing tool for tracking and analysis
Your student experience
91% of our marketing students were satisfied with the academic support they received while studying with us (NSS, 2024).
With our practice-led approach, you learn using AI tools to optimise campaigns, enhance personalisation and make data-driven decisions.
Explore key areas of AI use in marketing such as use of algorithms; the role of AI in data-driven decision making; automated journey mapping; advanced content personalisation; and proactive customer support tools such as chatbots.
Our industry links and collaborations offer students real-world experience and integrated live projects, where you engage with real firms, solve real issues, and build your competencies, confidence and networks.
Our flexible courses are delivered in six-week blocks with six entry points every year so you can start your course at a time that best suits you; you also have 24/7 access to learning resources.
Develop crucial leadership and communication skills, enabling you to lead projects and teams effectively while communicating complex AI strategies in a way that is accessible to non-specialists.
Choose to specialise further by undertaking your dissertation in an area that sparks your interest, applying your learning to solve complex problems.
Careers
It’s estimated that 77% of businesses are either using AI or planning to adopt it within the next two years so there is a growing need for professionals skilled in using AI to produce cost-effective marketing solutions. This course equips you with expertise in AI-driven marketing, automation and data analytics, preparing you for careers such as AI marketing strategist, marketing automation specialist and predictive analytics expert. Graduates can also pursue roles in SEO automation, conversational AI and digital transformation consulting. With AI reshaping the marketing landscape, you’ll also be well positioned to take on roles involving innovation in e-commerce, digital advertising and customer experience management.
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
