Why choose the Graduate School of Business
In the Postgraduate Taught Experience Survey 2025, our business and management courses rank in the top 10 in their subject field for teaching; skills development; organisation and feedback; sense of community; and dissertation experience.
Flexible courses designed to accommodate your work and life commitments with block delivery and different entry points through the year.
Assessments linked to live projects where you engage with industry professionals and find real business solutions; also opens up opportunities for networking and work placements.
About the course
Our MBA with Marketing is tailored for early-career professionals who aspire to lead in the fast-paced, digitally driven marketing world. This course focuses on strategic marketing management, digital analytics and contemporary marketing practices that emphasise customer engagement and brand development. Key areas include responsible leadership, digital business acumen, and equality, diversity, and inclusivity (EDI), ensuring graduates are prepared to lead in diverse and ethical business environments.
Combining cutting-edge theory with practical application, the programme offers insights into effective marketing strategy, consumer behaviour, and ethical decision-making. Classroom learning is integrated with real-world application through live projects and consultancy opportunities with leading organisations, guided by our experienced faculty.
You will develop key skills in teamwork, negotiation, leadership and complex problem-solving. These are enhanced through real-world marketing scenarios, preparing you for dynamic roles across industries. Upon completion, you will be ready to make a significant impact as a marketing leader.
For further course information, contact Osman Khan at osman.khan@beds.ac.uk
Facilities and specialist equipment
- Access our state-of-the-art data lab, equipped with top-tier business analytics software and platforms, including Vensim simulation software, allowing hands-on learning and exploration
- Benefit from a range of learning resources, such as the Harvard Business Review and Oracle OPERA, to support you on your learning journey
Your student experience
Peer-informed academic learning model with an emphasis on active collaboration and employability tailored for the modern workplace: develop critical thinking, analytical research, leadership and self-management skills through structured peer discourse and academic guidance, all while gaining specialised knowledge.
Delivery in six-week blocks with 24/7 access to learning resources and opportunities.
Live projects are integrated into the curriculum. Our strong industry links and collaborations offer students real-world experience. Engage with real firms in your classroom, solve real issues, and build your competencies, confidence and networks.
Easy access to industry speakers, industry events and career-development opportunities studying close to London.
Choose to specialise further by undertaking your dissertation in an area that sparks your interest, applying your learning to solve complex problems.
Learn from academic experts with strong industry experience and links.
Benefit from high levels of study support from careers, study skills and student support experts.
Aligned with the Principles of Responsible Management Education’s (PRME) sustainable development goals (SDG).
Responsible Leadership & Sustainable Management
This unit focuses on leadership that is ethical, sustainable, and responsible, essential in today’s rapidly changing global business environment. You will explore principles of effective leadership in managing organisational resources and driving change, with a strong emphasis on high-performance work systems and the global management of innovation. This unit equips you with a toolkit for inspirational leadership and sustainable management practices.
Strategic Analysis and Practice
In this unit, you’ll develop the ability to think strategically and to analyse the global competitive environment in which organisations operate. You’ll study the challenges of guiding organisations’ long-term development in a complex and volatile market, examining the impacts of political, economic, social, and technological trends. This unit will refine your ability to formulate and implement strategies that align organisational resources and capabilities with external opportunities and risks.
Applied Project
The Applied Project is a capstone experience that allows you to integrate knowledge and skills gained throughout the MBA programme. You will undertake a comprehensive project that reflects real-world business situations, enabling you to apply theory in practice. This unit is an excellent opportunity to demonstrate your strategic thinking, analytical abilities, and project management skills, preparing you for the transition into your post-MBA career.
Digital Analytics and Online Customer Experience
This unit provides an in-depth understanding of digital marketing, analytics, and customer experience management in the digital age. You’ll explore digital consumer behaviour, big data, and AI-driven marketing tools, learning how to craft targeted marketing strategies and measure campaign effectiveness. This unit equips you with essential skills to manage online customer experiences and optimise digital marketing efforts in real-time.
Strategic Marketing Management
Focusing on strategic marketing, this unit will help you understand how to create and implement marketing plans that align with organisational goals. You will examine core marketing principles such as market research, segmentation, targeting, and positioning. By the end of this unit, you’ll be able to apply strategic marketing techniques to support an organisation’s growth and competitive advantage.
Management Practice
Designed to support your transition into the professional work environment, this unit combines theoretical insights with practical skills. Through experiential learning and hands-on activities, you’ll develop personal, interpersonal, and professional skills essential for effective management. The unit aims to produce confident, practice-oriented managers who are ready to bring about positive change and adapt quickly to new work environments.
The underpinning philosophy of all assessments is to develop both your knowledge and skills to enter employment as a confident manager with a strong base from which to meet your own aspirations. This requires consideration of your own personal capabilities as well as looking outward at the business world. The aim is for you to become an independent and self-directed lifelong learner. Apart from the formal assessments there will be an emphasis on self peer and group assessment. Tutors will provide feedback on formative assessments to support your development of good academic practice. All assessments are rooted in authentic and practical workplace scenarios to enable the integration of theory and practice in dynamic `real world work contexts. Exams are kept to a minimum.
To facilitate learning for all students a range of assessment methods are used throughout the course including:
- Business Reports to demonstrate contextual insight and professional practice;
- Project Plans to demonstrate project planning skills;
- Seminar Papers to develop critical analysis skills;
- In-class tests of your knowledge of core concepts in context;
- Project Report integrates learning throughout the course independently applied in practice;
- Business simulation where you demonstrate the impact of your strategic decision making.
The focus is on the impact of management education to management practice and later assessments require greater complexity and integration through independent study to support your successful transition into work. This is exemplified by two units at the dissertation stage: Management Practice and the Theory into Practice Project. These help you to consider your personal and professional development and the complexity of applying management education in practice once in employment.
Careers
On completing your MBA, you will be well placed to fill a wide range of positions. Your team-working skills, analytical abilities and understanding of management will be attractive to employers. You would be expected to enter into mid-level management careers in SMEs and larger organisations or start your own business.
If you wish at a later point in your career, you may pursue a Doctorate of Business Administration (DBA).
