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Why choose the Graduate School of Business
Assessments linked to live projects where you can engage with industry professionals and find real business solutions.
Course curricula align with professional bodies like the Chartered Management Institute.
Our business and management courses rank 3rd overall in their subject field in the Postgraduate Taught Experience Survey 2024, with top 3 rankings for teaching, student engagement, sense of community and organisation.
About the course
The MSc in Marketing is a specific course aimed at providing a comprehensive understanding of marketing in the 21st century. It is both global and strategic in outlook, helping you understand the complex and dynamic world of marketing. You learn how to reconcile operational, tactical and strategic approaches with a deep awareness of the impact that the digital world is having on how we consider marketing. Key areas include responsible leadership, digital business acumen, and Equality, Diversity, and Inclusivity (EDI). Classroom learning is integrated with real-world application through projects with leading employers, guided by our experienced faculty.
The course offers learners the opportunity to develop strength in marketing, locally and internationally, operationally, tactically and strategically. Understanding the role of marketing in the global context is essential. Learners develop the skills required to adopt appropriate strategic responses to different market environments. Also students will understand the impact of contextual forces on international marketing and branding, including understanding yourself, culture, and international and environmental change issues.
For further course information, contact Dr Codrin Chiru at codrin.chiru@beds.ac.uk
Facilities and specialist equipment
- State-of-the-art business analytics suite with over £500K of industry-standard hardware and software, tailored to crucial digital practices such as big data, SEO and marketing
- Access to advanced learning resources from Harvard Business Publishing and the Institute of Data and Marketing (IDM)
- Immersive Semrush simulation software for realistic marketing practice
- Business pods, boardroom areas and IT suites designed to simulate a professional office environment
Your student experience
- Peer-informed academic learning model with an emphasis on active collaboration and employability tailored for the modern workplace: develop critical thinking, analytical research, leadership, and self-management skills through structured peer discourse and academic guidance, all while gaining specialised knowledge.
- Delivered in six-week Blocks with 24/7 access to learning resources and opportunities.
- Live projects are integrated into the curriculum. Our strong industry links and collaborations offer students real-world experience. Engage with real firms in your classroom, solve real issues, build your competencies, confidence and networks.
- Ranked 3rd overall in the HEA Postgraduate Student Experience Survey (PTES 2024), the University of Bedfordshire ensures an exceptional experience for postgraduate students. Ranked 1st in Engagement, 1st place in Community, 2nd in Teaching and Learning, 2nd in Organisation and Management, and 3rd in Assessment and Feedback from 107 UK Universities.
- Over 95% of our full-time UK business and management graduates are in employment or further study, 15 months after graduating (source: HESA Graduate Outcomes for 2020/21, pub 2023).
- Take advantage of industry speakers, industry events and career-development opportunities studying close to London.
- Choose to specialise further by undertaking your dissertation in an area that sparks your interest, applying your learning to solve complex problems.
- Learn from academic experts with strong industry experience and links. Benefit from high-levels of study support from careers, study skills and student support experts.
- Aligned with the Principles of Responsible Management Education’s (PRME) sustainable development goals (SDG).
What will you study?
Studying our Marketing MSc course will equip you with a range of knowledge and skills in the principles of marketing, brand engagement, digital consumer behaviour and analytics to name a few. You will be able to explore Brand Management concepts and theories in the global marketplace with a strategic approach for organisational competitiveness. In this unit, you will be able to apply these brand management strategies in diverse marketing and business contexts. Similarly, Marketing in the Digital Era will allow you to explore elements of devising digital marketing strategies, conducting online market research and preparing a digital marketing plan. You will gain a critical awareness of the role of digital marketing in business success while learning to apply digital marketing techniques with a focus on digital platforms, new business models and social interaction.
At the same time, you will gain a practical understanding of how organisations deal with complex issues systematically and creatively through online communication of brands, digital interaction with consumers and digital transformation of consumers’ lives and preferences. Paired with our unit in Consumer Behaviour, you will analyse the psychological, emotional and societal influences on consumer choices as you learn to impact consumer decisions in real-world scenarios. Based on this, you will learn to turn marketing theories into actionable strategies as you develop the skills to engage with consumers online in a digital sphere, in-line with contemporary trends.
Furthermore, you will develop a critical and informed understanding of business environments and the business opportunities within them in our Strategy unit. Here, you will be introduced to a range of tools and concepts for strategic analysis and business modelling that will allow you to assess the strategic position of business organisations, formulate strategies, evaluate options and implement strategic decisions. Finally, you will complete our Capstone unit that will allow you to bring theory and practice together and research a topic of your interest that is relevant to your field of study. To help you with this, you will be introduced to the processes and techniques of research methods while working with a research supervisor to develop your ideas.
How will you be assessed?
Your assessments prepare you for career tasks and activities, developing your employability skills and industry-specific knowledge. Your assessments build your competencies and confidence with a strong emphasis on authentic assessment, including a mix-of:
- Live projects, working on real-world industry projects
- Group and individual assessments
- Presentations
- Industry reports
- Reflexive work
There are no exams in this course. The capstone of your course is a dissertation, developing an individual independent piece of work under supervision. This challenging, enjoyable and rewarding experience enhance your conceptual and analytical skills, as well as research and data management expertise.
Careers
On successful completion this course opens up a world of career opportunities in the public private and not-for-profit sectors from large global organisations to small and medium enterprises nationally and locally. You may also wish to work freelance or set up your own agency.
You will have the skills to follow a career in brand management; advertising; sales; account management; media management; media buying; marketing research; or public relations.
You will also be well prepared for further academic study at MPhil or PhD level.
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Entry Requirements
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
Fees for this course
UK
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
International 2024/25
The full-time standard fee for a taught Master's degree for the Academic Year 2025/26 is £16,900
If you have any questions around fees and funding, please email international@beds.ac.uk
