About the course
Marketing graduates with a confident understanding of dynamic modern business marketing are highly employable. This professionally accredited degree ensures you are up to the minute with developments across communications, digital and social media as well as essential business functions like finance, human resource management and operations.
Central to life in the 21st century, marketing embraces psychology, management, sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour, marketing data analysis, branding, innovation, competition, media channels and communications. You engage with both the theory and practice of marketing, making links between your studies and workplace practice. You also work on practical marketing projects from real companies, learning from professional practitioners.
Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.
Why choose this course?
- Study the latest in marketing and communications developments across contemporary contexts, including international business
- Learn from staff with extensive industry experience while working on real marketing projects
- Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison
- Benefit from a degree that allows you to step into a marketing career using your CIM qualification
- Develop your career opportunities with a year’s fee-free placement in industry (see below), building your experience, adding to your CV and helping you make contacts for the future
- If you need a step up into higher education, take the degree over four years and start with a Foundation Year (see below)
We support you every step of the way
We offer a Merit Scholarship, worth £2,400* over 3 academic years, which is awarded to those who can demonstrate a high level of academic achievement, through scoring 112 UCAS tariff points or more for UK and EU applicants.
We also offer a range of financial support for those of you applying from outside of the UK and EU.
Marketing with Professional Practice Year - BSc (Hons)
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
Marketing with Foundation Year - BSc (Hons)
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
Unit Information - What will I learn?
Units
- Business Practice Explored (BSS005-1) Compulsory
- Consumer Behaviour (MAR022-1) Compulsory
- Customer Relationship Management (MAR018-1) Compulsory
- Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
- Principles Of Marketing (MAR001-1) Compulsory
- Using Data To Build Business Practice (BSS004-1) Compulsory
- Brand Management (MAR016-2) Compulsory
- Career In Practice (MAR027-2) Compulsory
- Contemporary Issues In Marketing (MAR030-2) Compulsory
- Digital Innovation And Entrepreneurship (MAR038-2) Compulsory
- Interactive Marketing Management (MAR032-2) Compulsory
- Marketing Communications In The Digital Age (MAR021-2) Compulsory
- Strategy And Innovation (BSS029-2) Compulsory
- Continuing Professional Development (MAR027-3) Compulsory
- Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
- Marketing In A Global Context (MAR014-3) Compulsory
- Preparation For Specialist Research Project (MAR029-3) Compulsory
- Specialist Research Project (MAR030-3) Compulsory
- Topical Marketing Communications Practice (MAR031-3) Compulsory
How will I be assessed?
The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.
Reasons to study in the Bedfordshire Business School
- A BSIS school - Business School Impact System
- Holder of the Bronze Award among 21 Business Schools in the country for start-up and business growth advice
- CIPD approved
- Professional body exemptions, ACCA, AIA
Entry Requirements
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
UCAS Tariff Points
- At least 80 points with 64 points from 2 A level passes at C or above
- At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
- At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
- A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.
T: +44 (0)1582 743500
E: admission@beds.ac.uk
As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.
We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details
Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team
Entry Requirements
UK
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
UCAS Tariff Points
- At least 80 points with 64 points from 2 A level passes at C or above
- At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
- At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
- A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry.
T: +44 (0)1582 743500
E: admission@beds.ac.uk
EU
As a general guide, to apply for a place on an undergraduate course (BA/BSc) at the University you need to have completed your high school education and have the required English qualification.
We have students from all the European Union member countries so we are quick to make decisions on most qualifications. See your country page for more details
International
Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team
How will this course improve my career prospects?
The combination of subjects you will take throughout this course will allow you to think rigorously and creatively about problems. Employers value people who can get things done and on this course you will bring the thinking and doing together.
The course will enable you to access a varied career path which will enable you to experience marketing and marketing communications and potentially be employed within areas of integrated brand communications, specialist marketing or in-house functions e.g. advertising, client-side brand management, business to business marketing, industrial marketing and for Not for Profit organisations.
Alternatively, you may want to further your studies in specialist areas of marketing communications e.g. corporate communications, media planning, or take a Masters programme including MA Marketing, MSc Marketing Communications, and some MBA programmes.
Marketing provides you with a hands-on approach to gaining skills in a fast-paced marketing environment. You will learn from our academic staff with relevant professional backgrounds and extensive industry experiences as you engage with real marketing projects. Lecturer
Fees and Funding
The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year.
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
The full-time standard undergraduate tuition fee for the academic year 2022/23 is £13,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
The University reserves the right to increase tuition fees by no more than inflation.
Fees and Funding
UK
The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.
See www.gov.uk/student-finance
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk
EU
The full-time standard undergraduate tuition fee for the Academic Year 2022/23 is £9,250 per year.
The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.
See www.beds.ac.uk/scholarships
The University reserves the right to increase tuition fees by no more than inflation.
International
The full-time standard undergraduate tuition fee for the academic year 2022/23 is £13,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.
The University reserves the right to increase tuition fees by no more than inflation.
Extra Costs
The Business School facilities
We believe that our estate impacts how our students learn and engage. To support this belief we have invested heavily in our facilities to shape the physical and intellectual environment of learning.
Business Pods
Our specially created teaching spaces are designed like modern offices rather than a traditional classroom, including brain storming and boardroom areas, an IT suite and a social area.
Moot Court
Our Moot Court was opened in October 2009 after extensive refurbishment work and the installation of the latest electronic equipment. Reserved exclusively for use by law staff and students, the room routinely hosts lectures and seminars, and is designed to enable communication and group work in class.
Reuters Finance Room
The Thomson Reuters Eikon facility provides trading information for all listed companies around the world. It gathers the essential news, data, analytics, commentary and insights in one place.
Here we use it in making case studies on companies and for building students' portfolio of investment.
Luton Campus Library
The modern library at the Luton campus has everything you would expect from a world-class university – and more.
Opened in summer 2016, its seven storeys building is a landmark for the Luton campus, offering students silent-study rooms, group-work areas, presentation-practice rooms and a café.
How to Apply
Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).
We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.
Please contact admission@beds.ac.uk for further details.
All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.
If you are not at school or college (including mature students) you should apply independently via UCAS
EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form
International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online
Find out more about how to apply as an International student
How to Apply
UK
Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).
We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.
Please contact admission@beds.ac.uk for further details.
All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.
If you are not at school or college (including mature students) you should apply independently via UCAS
EU
EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form
International
International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
You can also apply online
Find out more about how to apply as an International student
