• Learn from staff with extensive industry experience as you engage with real marketing projects
• Study the latest marketing developments ensuring you graduate with up-to-date knowledge
• Develop your career opportunities with an optional placement and links to industry practitioners
• Gain knowledge of marketing and communications areas including management, marketing in contemporary contexts, marketing data and international business
• Explore a range of potential career options including sales, brand management, business development, market research, communications and customer liaison
• Benefit from studying a degree accredited by the Chartered Institute of Marketing (CIM), with an optional placement (sandwich) year.

In each year of study, you will be involved in  practical marketing projects from real companies and you will interact with professional practitioners, allowing you to engage with theory and practice and encourage you to make links between your studies and workplace practice.

This provides you with an understanding of modern business marketing and will ensure that you are up-to-date with developments in communications, digital and social media, as well as business functions like finance, HRM and operations.

Our professionally-accredited course will provide you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.

After graduation, this could provide a great way to start your marketing career and save you time and money towards your professional marketing qualification.

Units

• Business Practice Explored (BSS005-1) Compulsory
• Consumer Behaviour (MAR022-1) Compulsory
• Customer Relationship Management (MAR018-1) Compulsory
• Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
• Principles Of Marketing (MAR001-1) Compulsory
• Using Data To Build Business Practice (BSS004-1) Compulsory
• Brand Management (MAR016-2) Compulsory
• Career In Practice (MAR027-2) Compulsory
• Contemporary Issues In Marketing (MAR030-2) Compulsory
• Interactive Marketing Management (MAR032-2) Compulsory
• Marketing Communications In The Digital Age (MAR021-2) Compulsory
• Strategy And Innovation (BSS029-2) Compulsory
• Continuing Professional Development (MAR027-3) Compulsory
• Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
• Marketing In A Global Context (MAR014-3) Compulsory
• Preparation For Specialist Research Project (MAR029-3) Compulsory
• Specialist Research Project (MAR030-3) Compulsory
• Topical Marketing Communications Practice (MAR031-3) Compulsory

The assessment strategy supports the courses focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.

The combination of subjects you will take throughout this course will allow you to think rigorously and creatively about problems. Employers value people who can get things done and on this course you will bring the thinking and doing together.

The course will enable you to access a varied career path which will enable you to experience marketing and marketing communications and potentially be employed within areas of integrated brand communications, specialist marketing or in-house functions e.g. advertising, client-side brand management, business to business marketing, industrial marketing and for Not for Profit organisations.

Alternatively, you may want to further your studies in specialist areas of marketing communications e.g. corporate communications, media planning, or take a Masters programme including MA Marketing, MSc Marketing Communications, and some MBA programmes.

Marketing provides you with a hands-on approach to gaining skills in a fast-paced marketing environment. You will learn from our academic staff with relevant professional backgrounds and extensive industry experiences as you engage with real marketing projects. Lecturer

Luton Campus Centre

The Campus Centre brings together all our student services under one roof including the Students’ Union and spaces to eat, drink, relax and learn.

There's a large central lecture theatre as well as a range of study rooms & breakout spaces on the upper floors.

Luton Campus Accommodation

The University guarantees accommodation to all new students. Fitzroy Court and Wenlock Court, the two main halls of residence, are located on campus so getting to lectures, shopping in town and participating in events and activities is easy.

STEM building

The STEM building is home to courses in the subject areas of science, technology, engineering and mathematics.

Opened in Autumn 2019, its cutting edge facilities provides four computer laboratories; workshops for subjects such as automotive engineering, cyber-security and robotics, along with three large teaching labs, and four specialist containment labs. 

Luton Campus Library

The library is a modern 9-storey building dedicated to study and learning.

As well as traditional library provisions it offers individual and group study spaces, a cafeteria on the ground floor and a ‘Study Hub’ offering guidance and workshops on academic writing and research skills to ensure all Bedfordshire students get the help they need to succeed in their studies.

Aspire Gym - Luton

The Aspire Gym has state of the art cardiovascular equipment with smart phone compatibility. There is also an extensive range of fixed resistance machines and a small free weights area.

Changing rooms with showers and lockers are available for members to use.

PG and CPD Centre

The Postgraduate & CPD Centre at Luton campus is home to our University's postgraduate courses and continuing professional development (CPD) students from industry.

The Centre has modern lecture theatres and seminar rooms and a large ground floor lounge area where careers fairs and speaker events take place.

Media Arts

Our Media Arts Centre has state-of-the-art facilities for students on our journalism, media and writing degrees.

Facilities include broadcast television and digital radio studios, digital video editing suites, electronic newsrooms, white space studio, multimedia suites, and additional studios for online and design work.

Luton Cultural Quarter

The School of Art and Design is located in the Cultural Quarter of the town.

The Cultural Quarter is a regeneration project to convert the old hat manufacturing area of Luton into a hub for the creative industries.

Luton - Location

The Luton campus is right in the centre of town next to a large shopping mall and within easy walking distance of train and bus stations. Luton is the largest town in Bedfordshire, approximately 50km north of London which is a 30-minute train journey away. Luton has excellent transport links to the rest of the UK and Europe.