Marketing with Aviation and Airport Management BSc (Hons)

About the course

The global aviation and airport management industry is expanding rapidly, and this course is designed to equip you with the knowledge and experience you will need to establish your career in this area.

Using the latest interactive teaching technologies, the programme covers a number of business, leadership and specialist areas. And the proximity of our campus to London Luton Airport means that you will have plenty of opportunities to enjoy a practical-based approach to your studies through work placements with airlines and related organisations.

London Luton Airport is the fastest growing major airport in the UK with passenger numbers increasing from 12 million to 18 million per year.

Marketing with Aviation and Airport Management offers and inter-disciplinary course combining key subject areas of business, marketing and aviation management in a practice orientated way. This will allow you to develop a deep understanding and practical knowledge of marketing and the specialist area of aviation.

To prepare you to graduate as a professional, you will evaluate different perspectives to inspect global, political, economic, social, technological, legal, ecological and business environments. You will have the option to experience industry practice and real word business experience to increase your skills and capabilities to work as a marketing practitioner in aviation.

  • Apply Via - UCAS
  • Course Level - Undergraduate
  • UCAS Code - N810
  • Campus Location - University Square Campus, Luton
  • Start Dates - Feb,Oct
  • Duration - 3 Years
  • Attendance - Full-time
  • Download Course Specification

Why choose this course?

The proximity of the Universitys Luton campus to the London Luton Airport and the planned expansion of their business and carrying capacity make studying for a BSc Marketing in Aviation and Airport Management at the University of Bedfordshire an excellent choice, providing knowledge of the role of marketing in securing the survival of organisations in the aviation and airport management (AAM) sector.

 

The course is structure with a clear focus on developing your employability by building a foundation on the core principles of business knowledge and operations and developing the skills, knowledge and understanding of Aviation Sales & Marketing, Aviation Law, Digital Marketing, Security, Airline and Airport operations in this highly competitive industry. You will apply established techniques such as problem-solving, critically thinking and analysis to solve real marketing-related problems The knowledge you build to examine and challenge marketing concepts and data within the context of the AAM sector and interaction with industry professionals allows you to progress seamlessly with practice-oriented and transferable skills to become employment ready in the marketing and AAM industry.

 

Students on this course studying full-time would be eligible to apply for membership of the Royal Aeronautical Society. Free membership is available for the duration of your course and gives you the benefit of the monthly online magazine, AEROSPACE. Where possible, students will have the opportunity to get a placement at Luton Airport and to visit aviation events.

 

The course will include an embedded IATA Leadership & Management Diploma course which is offered free to all students on the BSc Aviation & Airport Management course starting in 2017/18. Students who successfully pass an externally run IATA exam and meet additional requirements will graduate with a BSc plus an IATA Leadership & Management Diploma.

National Studen Survey Results
National Studen Survey Results
National Studen Survey Results

What will I learn?

Units

  • Business Practice Explored (BSS005-1) Compulsory
  • Customer Relationship Management (MAR018-1) Compulsory
  • Introduction To The Airline Industry (TAL033-1) Compulsory
  • Principles Of Marketing (MAR001-1) Compulsory
  • Using Data To Build Business Practice (BSS004-1) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Global Airline & Cargo Operations Management (TAL051-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Strategic Airport Planning & Development (TAL050-2) Compulsory
  • Strategy And Innovation (BSS029-2) Compulsory
  • Aviation Law (LAW006-3) Compulsory
  • Crisis Management And Communication (MAR026-3) Compulsory
  • Managing Safety & Security For Aviation (TAL038-3) Compulsory
  • Marketing In A Global Context (MAR014-3) Compulsory
  • Preparation For Specialist Research Project (MAR029-3) Compulsory
  • Specialist Research Project (MAR030-3) Compulsory

How will I be assessed?

The assessment strategy supports the courses focus on being an independent learner and employability.

Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you integrate theory and skills into sound practice through a combination of assessment methods, such as, a report required as an outcome of a time-limited assessment task. This helps you to accumulate all the skills necessary to interact efficiently within the world of marketing and aviation.

For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task.

 

You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.

Entry Requirements

To learn more about the following entry requirement tarrifs

80 – 96 tariff points
96 – 112 tariff points
112- 120 tariff points

and information on qualifications to achieve those points visit beds.ac.uk/entryrequirements

You can check your qualifications are valid for UK universities through the UCAS Tarrif Calculator.

For International  and EU entry requirements please visit your country page.

Don't forget you may be eligible for one of our scholarships or bursaries.

How will this course enhance my career prospects?

Throughout your course, you will benefit from an intensive multi-disciplinary team-work driven environment in Level 4 as well as enhance your suitability for a management and leadership career in the aviation industry through a systematic understanding of management theories and their nuanced application in an aviation context through engagement with the content of Introduction to the Airline Industry for the IATA Leadership and Management diploma which is embedded in a Level 4 unit. Developing your career goals and aspirations in Level 5 and Level 6 will enhance key transferable skills much sought after by employers. At Level 6, you will tangibly demonstrate your ability to creatively and effectively respond to topical sector challenges through the final dissertation project. This will equip you to embark on your step-change plan to take your first graduate job or embark on a higher degree programme.

Accessibility to professional networks is made available by our affiliation to CIM. Additionally, the proximity of London Luton Airport means that you will be able to experience and reflect on operations and how theory is applied in practice, through visits, field-trips and by liaison with industry experts

Professional placements

We value real-world experience to prepare you for life beyond university, which is why we’ve forged connections with thousands of companies locally, nationally and internationally. Through our placements, you can gain that all-important practical experience whilst you complete your course.

From volunteering, internships and placements, through to a fee free year in industry, we offer a whole host of opportunities to enhance your employability. Discover more

 

Go Global

Whether you want to learn a new language, build networks, simply have the travel bug, or want to develop new skills and life experiences, our Go Global programme offers the opportunity to broaden your horizons, enhance your CV, and gain a truly international experience, all at the same time as studying towards your undergraduate degree. The Go Global programme is open to students from the UK and EU.

Travel to exciting destinations, including:

  • China
  • Vietnam
  • India
  • New York
  • Malaysia and Singapore

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Go Europe

Our International students meanwhile, can make the most of trips to a series of exciting European destinations. From France and Belgium, to Holland and Germany, there are plenty of places to visit, network and broaden your knowledge of the global market place, by seeing and experiencing it for yourself, first-hand.

At the University of Bedfordshire we ensure that your experience here is cultural, as well as academic. That’s why a whole host of opportunities are opened up to you, providing you with that all important experience to make you stand out from the crowd when it comes to getting graduates jobs.

Fees and Funding

The full-time standard undergraduate tuition fee for the Academic Year 2018/19 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

See www.gov.uk/student-finance

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard undergraduate tuition fee for the Academic Year 2018/19 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees.

See www.gov.uk/student-finance

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard undergraduate tuition fee for the academic year 2018/19 is £11,500 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

See www.beds.ac.uk/intfees

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

    Extra Costs

    Find out more about additional costs while studying at Bedfordshire. Click here.

    Facilities

    Our flagship £34m Campus Centre is funky and functional. It brings together all our student services, social and learning spaces, and a 240-seat lecture theatre under one roof.

    The Campus Centre building is connected to the rest of the University and the first floor acts as a one-stop shop for all students services.

    Designed for work as well as play, the Campus Centre incorporates relaxed learning zones with Wi-Fi access.

    It also features the Students' Union support services and executive offices alongside places to eat

    Accommodation at Luton

    Our contemporary en-suite accommodation features 852 fully-furnished flats, just part of our accommodation offering of more than 1,500 study rooms.

    This exciting new facility includes:

    • state-of-the-art IT and AV equipment
    • informal and quiet learning spaces
    • two Harvard-style lecture theatres
    • a student lounge and cafe

    Luton campus is home to the following departments:

    • Business
    • Media, Art and Design
    • Science
    • Computing
    • Law
    • Psychology
    • Social Sciences

    Whatever degree you choose the facilities will be first class:

    • New facilities in the Computing and Media departments
    • Business facilities including pioneering Business Pods and a Law Moot Court
    • Dedicated laboratories for psychology, sport and exercise science, biomedical science and forensics
    • Multi-camera HDTV and radio studios
    • Art and design studios

    Town centre location

    The Luton campus is right in the centre of town next to a large shopping mall and within easy walking distance of the student halls, train and bus stations.

    Directions to Luton campus

    Luton is the largest town in Bedfordshire and is approximately 50km north of London.

    It has excellent transport links to the rest of the UK and Europe, and central London is only a 30-minute train journey away.

    Luton is has excellent transport links to other cities such as Manchester, Leeds and Milton Keynes. London Luton Airport is located just 2.5km from the Luton campus.

    How to Apply

    Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

    We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

    Please contact admission@beds.ac.uk for further details.

    All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

    If you are not at school or college (including mature students) you should apply independently via UCAS

    EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

    International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country
    You can also apply online

    Find out more about how to apply as an International student

      Unistats