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About the course

The international tourism industry continues to grow and flourish increasing the need for senior planners and managers with the skills to tackle a broad range of global management issues. This course provides a critical overview of the field with the opportunity to take up a professional placement.

Our MSc aims to develop your critical understanding of developments in international tourism and how these may be positively reflected in management practice.

You examine the interconnectedness of international tourism and its impact across a range of contexts including economic commercial environmental technological socio-cultural heritage psychological and political. The course helps you apply theories; understand policy implications; and integrate professional practice into tourism enterprise and business.

Every taught unit on this course is delivered in a six-week block with six entry points through the year allowing you to start at a time that suits you.

Why choose this course?

  • Learn to critically analyse the impact of international tourism and suggest informed solutions and directions
  • Apply your knowledge and skills to practical projects and case studies from a range of national and international organisations in the commercial public and third sectors
  • Explore issues concerning strategic management and sustainable development and deepen your knowledge of the effects of tourism on the environment
  • Benefit from our extensive links with industry many of which provide opportunities for internships and possible employment
  • The University of Bedfordshire is a member of The Association for Tourism in Higher Education (ATHE). ATHE is the subject association for tourism in higher education in the UK representing universities that are leading providers of tourism courses

What will you study?


Strategic Management

This unit covers the field of strategy-making and strategic management. You will consider current issues and challenges facing directors, senior managers and entrepreneurs in guiding the long-term development of organisations. The objectives of organisations and the means of achieving these objectives through the mobilisation and deployment of assets and resources and the integration of the various functions of the organisation will be the focus of the unit.

Performance Achievement Planning

This short course is a professional development course that is designed to support all PG students in the University of Bedfordshire Business School to enhance their employability and develop a professional profile through their journey in the Masters. The specific aims are to:

  1. Enhance students’ professional, personal development and communication skills.  
  2. To support students to evidence how their experience at masters level has contributed to the development of their professional profile as required after graduation.
  3. To support students to develop the necessary academic skill required for successful completion of postgraduate research

Marketing And The Digital Future

Digital marketing has become an increasingly vital ingredient for business success. Organisations that neglect their digital marketing activities and operations are doomed to failure.

Digital platforms are not only revolutionising marketing, but creating new business models and new methods of social interaction. This unit explores the effects on management, business, economics, sociology and ethics. 

For organisations some of the key questions are: what do my customers want; how do potential and actual customers view my offering; how do I make my product or service different; how much shall I charge for it and where/how do I 'talk about' it and make it available?

All of these questions are of course posed in a context of competition and in a political, economic, socio-cultural and technological framework that is constantly evolving. The motto for organisations often is 'change or die'. A key component of any digital marketing is the ability to communicate effectively online via social media, thus bringing together new technological developments as well as economic, sociological and political changes combined with the extent to which academic theory matches practice.

The unit therefore aims to engage you with a critical understanding of 21st century digital marketing and communication in practice.

Tourism Policy And Practice

The unit critically evaluates how tourism interacts with global society and how its impacts are realised on an international scale.  Whilst tourism may generate significant income and development opportunities, dimensions of economic and social justice encompassed within sustainable development demand that its benefits reach as wide a spectrum of stakeholders as possible.  The unit will create knowledge and understanding of how a more harmonious balance can be achieved between natural resources usage and tourism whilst fulfilling wider economic and social objectives. Subsequently, the aims of this unit are to enable the student to:

 

  • Critique development theories and evaluate the theoretical frameworks that underpin tourism’s role in international development;
  • Develop insights into the socio-economic and environmental challenges facing developing countries;
  • Comprehend the economic, social, cultural and environmental impacts of tourism at a global and international scale;
  • Evaluate the application of tourism to global policy as a medium for poverty reduction and alleviation; and
  • Formulate planning frameworks for sustainable tourism development that integrate inter and intra-generational economic equality with environmental conservation and community participation.

Tourism, Society And Culture

The aim of the unit is to serve as a forum for the discussion of local and international issues, and a font for many new kinds of insights and intelligences about the effectivity of tourism and travel on our societies and on ourselves. In addition, the unit provides you with a deeper and broader critical insight into the role and function of tourism. This unit provides an overview of the creative authority and power of tourism to make peoples, pasts, and presents. In covering the collaborative internationalities of contemporary tourism management and development (and of related projective/inscriptive industries), it analyses the effect of the representative and communicative forces of the post- industrial/post-colonial moment, and the function of tourism in helping produce new understandings of place and space. The unit will review how the role of tourism in the representation of the public culture, the public heritage, and the public nature of places has conceivably changed under the new interpretive climate of the so-called postmodern, post-industrial, and post-colonial mood(s).  Current examples from tourism research and the tourism industry will be used throughout this unit.

Business Dissertation

Aims:

  • To bring theory and practice together to formulate a  topic of your interest whether it is a research-oriented topic or a more clinical topic that is relevant to the context of business and conduct research on your choice of topic relevant to your field of study
  • To stimulate you to reflect on issues critically and to identify aspects that need further research
  • To provide you with the opportunity to explore a topic and appreciate the importance of literature review in the learning process
  • To critically evaluate the strengths and weaknesses of other people’s research to formulate your own study
  • To enhance skills in time-management, research management, project organisation and decision-making
  • To apply and reflect on the practicalities of research including access to sources and ethical considerations

Relevance

An important aim of a Master’s degree is to master and apply your knowledge and skills independently so that you can successfully carry out research. This dissertation provides you with the opportunity for sustained independent study that builds on your research proposal and represents the culmination of your Master’s level studies.

 

How will you be assessed?


A number of different assessment methods will contribute to your development and will enhance your employability. We consider it essential that comprehensive feedback is provided in due time so it is integrated in your learning process.

When group work is required the marks given will be individual following the University of Bedfordshire's regulatory scheme. The intensive character of this courses delivery is consistent with the need for graduates to accumulate knowledge fast and express the outcome of this process in a way that is meaningful and comprehensive.

Welcome and induction activities will be followed immediately by a week of intensive direct contact time followed by your own contribution through individual learning which will take you to your first assessment point. At the end of your six-week block your final assessment will be due. You are required to submit the assessment identified for each unit of study.

Details of the core learning outcomes threshold standards assessment criteria and M-Level criteria are identified in the Course Handbook and/or unit handbook. The assessment you complete will depend on the units you choose. As far as possible assessment across units has been designed to give you experience of a wide range of assessment tools.

There are two assessments across most units. The first assessments usually require you to carry out a presentation or submit a report at an early stage of the unit and carry a lower weighting than the final assessment. The second assessments are usually longer and involve elements such as further reflection critical review of a body of literature critical analysis of any data sought reference to wide ranging policies engagement with current debates analysis of weaknesses and identification of solutions.

The course provides you with a carefully planned and coherent sequence of learning opportunities that facilitates your development via formative and summative assessments. In order to support student learning monitor performance and provide appropriate feedback formative (0 weighted or non-graded) tasks are designed such as in class discussion debate group work and case study presentation.

The provision of formative feedbacks is on-going along the week where the formative assessment has been set. The provision of formative feedback is therefore built into the learning experience. Summative feedback on assessments will be provided within 10 days of the submission date. Finally Referrals will take place during the examination week of the next block with the assessment tasks being available no later than week 3. Retakes will be taken at the next available opportunity when the required unit is running.

Careers


On successfully completing this Master's you will gain the knowledge and skills to understand the role of critical-evaluation techniques and decision-making strategies in establishing yourself and thriving in a senior management role. You will have the skills to find career opportunities in industries such as travel management; hospitality management; food and beverage management; public relations; and marketing.

You will also be well prepared for further academic study at either MPhil or PhD level.

Entry Requirements

2.2 honours degree or equivalent in related area

Entry Requirements

2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area

Entry Requirements

2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area

Entry Requirements

2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area

Entry Requirements

2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area

Entry Requirements

2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area2.2 honours degree or equivalent in related area

Fees for this course

UK 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

International 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £15,600

If you have any questions around fees and funding, please email international@beds.ac.uk

Fees for this course

UK 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

International 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £15,600

If you have any questions around fees and funding, please email international@beds.ac.uk

Fees for this course

UK 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

International 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £15,600

If you have any questions around fees and funding, please email international@beds.ac.uk

Fees for this course

UK 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

International 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £15,600

If you have any questions around fees and funding, please email international@beds.ac.uk

Fees for this course

UK 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

International 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £15,600

If you have any questions around fees and funding, please email international@beds.ac.uk

Fees for this course

UK 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £10,000 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

International 2024/25

The full-time standard fee for a taught Master's degree for the Academic Year 2024/25 is £15,600

If you have any questions around fees and funding, please email international@beds.ac.uk

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