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Course Code: N500
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Course Code: N19F
Applying via UCAS ?
Course Code: N502
Why choose the School of Aviation, Marketing and Tourism
Benefit from our Aviation Job Fair, attended by airlines and airports and opening up opportunities to seek employment or placement
Recent industry visitors include Caroline Taylor, ex-Vice President and CMO, IBM Global Markets; Chris Bell, Commercial Director, Luton Town Football Club, and Robert May ex-Global Marketing Director, Photobox.
Build your experience with field trips to the digital marketing agency Receptional; Museum of Brands; a sustainability workshop; and industry events with companies such as Boots where you can pitch campaign ideas
About the course
Marketing graduates with a confident understanding of dynamic modern business marketing are highly employable. This professionally accredited degree ensures you are up to the minute with developments across communications digital and social media as well as essential business functions like finance human resource management and operations.
Hear about the course from Giles Robertson course leader of BSc Marketing
Central to life in the 21st century marketing embraces psychology management sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour marketing data analysis branding innovation competition media channels and communications. You engage with both the theory and practice of marketing making links between your studies and workplace practice. You also work on practical marketing projects from real companies learning from professional practitioners.
Our professionally accredited course provides you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM) with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma.
'I appreciate all the help you’ve given me over the years and would like you to know that you’ve made a huge impact in my life for which I will forever feel grateful! Thanks for being such great mentors!'
Recent graduate winner of Executive Dean’s award
- Industry Expert Panel and constant opportunities with live projects - partner logos listed above
- Study the latest in marketing and communications developments across contemporary contexts including international business
- Learn from staff with extensive industry experience while working on real marketing projects
- Explore a range of potential career options including sales; brand management; business development; market research; communications; and customer liaison
- Benefit from a degree that allows you to step into a marketing career using your CIM qualification
- Develop your career opportunities with a year’s fee-free placement in industry (see below) building your experience adding to your CV and helping you make contacts for the future
- If you need a step up into higher education take the degree over four years and start with a Foundation Year (see below)
- Thriving Marketing Club with external events
- Accredited by Charted institute of Marketing Silver and The Institute of Data & Marketing (IDM)
- The University has been awarded second place in the UK in the 2022/23 People & Planet University Green League (first in England) for commitment to a sustainable teaching environment
Want to know more about the units on the course? Watch these tasters and Hear about the course from Giles Robertson, course leader of BSc Marketing:
with Professional Practice Year
This course has the option to be taken over four years which includes a year placement in industry. Undertaking a year in industry has many benefits. You gain practical experience and build your CV, as well as being a great opportunity to sample a profession and network with potential future employers.
There is no tuition fee for the placement year enabling you to gain an extra year of experience for free.
*Only available to UK/EU students.
with Foundation Year
A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.
Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.
With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.
The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.
This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.
Why study a degree with a Foundation Year?
- Broad-based yet enough depth to give you credible vocational skills
- Coverage of a variety of areas typically delivered by an expert in this area
- Gain an understanding of a subject before choosing which route you wish to specialise in
- Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees
The degrees offering a Foundation Year provide excellent preparation for your future studies.
During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.
- Charted institute of Marketing
- Institute of Data & Marketing (IDM)
What will you study?
Applied Numeracy For Business
This unit is part of a core spine of units that all Business students will encounter as part of their learning journey. This journey takes you through the begin stage at Level 4, to the thrive stage at level 5, to succeed stage at level 6.
This unit is designed to support your Begin stage at level 4, it develops the numeracy skills and abilities you need to succeed in your studies and in the business world. The unit is designed to support you and develop your confidence in essential mathematics and statistics techniques, it applies these techniques in business context to give you an understanding of how they are used to solve problems and make decision in business organisations.
The connected core spine of units also enables you to network with peers from across the faculty just as you will be expected to work with colleagues throughout the organisation in the world of business.¿¿¿
The unit aims to achieve
- provide students with the fundamental knowledge and understanding of numeracy in business.
- develop student confidence in a range of numerical and statistical techniques.
- enable students apply a range of numerical and statistical techniques to practical business problems.
Principles Of Marketing
Marketing permeates every aspect of contemporary business practice and an understanding of marketing is a prerequisite for any aspiring manager. This pragmatic unit aims to develop your understanding of a range of key marketing tools, techniques and concepts used in business to consumer marketing. Theories are underpinned by practical examples and current activities from a wide range of businesses, and a wide variety of teaching approaches are used. The unit aims to help you to:
Develop an appreciation of commonly used theories and concepts that used to inform and shape decisions in business to consumer marketing.
Explore how to segment a market place and tailor offerings accordingly
Introduction To Digital Marketing And Analytics
During this Digital Age, customers spend a tremendous amount of their time online on a daily basis. Companies and other various organisations connect and interactive with customers online for various purposes – customer acquisition, business transactions, customer services, customer retention, etc. Customers themselves also actively connect and communicate with each other and with organisations using digital devices. Therefore, digital marketing has taken an essential role in today’s business, and it is a must for marketers to master digital marketing.
In addition, the Internet has created a ‘virtual laboratory’ where vast amounts of consumer data can be collected inexpensively or at no cost, in an unobtrusive way, using machine learning across the globe 24 hours a day and 7 days a week. Quantitative and qualitative data can be collected (and are indeed collected by companies) through tools such as web analytics, website feedback, forums, virtual brand communities, social media networks (e.g., Facebook, Pinterest, Twitter, Youtube, etc). It is mandatory for marketers to understand how this big data can be and is currently employed by companies for marketing purposes.
This unit aims to:
- equip you with fundamental knowledge of digital marketing (concepts, opportunities, challenges, tools, techniques and uses of digital marketing).
- enable you to deeply understand how digital marketing can be employed along with traditional marketing in an integrated way to achieve the best business outcomes.
- introduce you to the concepts and uses of digital analytics and Artificial Intelligence in relation to the above-mentioned vast amounts of customer-related data.
Consumers today do not just “buy” products – they communicate through them, they use them to express their value systems and to build or underscore their identities – in short, they use them in ways far more complex than ever before. This inherent complexity has profound implications for marketers, particularly in adapting the marketing mix elements to satisfy consumers.
To develop an understanding of the consumer experience and the emerging trends in consumer behaviour, this unit builds on the basics of consumer behaviour and related fields (e.g., psychology and sociology), and focuses on consumption in the context of multi-cultural and digital consumers, on global acculturation and diversity, and on the effects of the emerging “new consumer” on marketing strategy.
Through a review of current research in this area, this unit will help students develop an understanding of:
- Consumer behaviour in light of vastly different political, cultural, legal, and economic environments in both emerging and developed economies.
- What makes these consumers unique, different from, or similar to others (cultures, ethnicities, age groups, and genders).
- Theories of consumer behaviour and attitude formation and change.
- What managers must know to successfully develop a marketing plan to target their online and offline consumer groups.
- Look at real-life business cases and how they use eCommerce and social media; analyze social media engagements in relation to three dimensions of attitude (cognition, conation and affect)
- Explore brands that communicate self-identity expression and transformation in consumers
Anatomy Of A Successful Marketer
Marketing is a dynamic and fast moving profession that is part science, part art and encompasses a range of disciplines. Succeeding in marketing will need you to be your best self. When we were designing this unit we asked six top marketers what they look for when they are recruiting a graduate into a marketing role. This unit is based on what they told us. It will help you to understand your current fitness to enter the world of marketing and to plan how and where you will develop the essential skills, knowledge and understanding that you will need to succeed.
Beginning Your Professional Business Journey
This unit is part of a core spine of units that all Business students will encounter as part of their learning journey. This journey takes you from the Begin stage at Level 4, to the Thrive stage at Level 5 through to the Succeed stage at Level 6. This unit is designed to support the Begin/Thrive/Succeed stage by introducing you to the skills that you will require in order to develop your professional practice.
The connected core spine of units also enables you to network with peers from across the faculty just as you will be expected to work with colleagues throughout the organisation in the world of business.
This unit will help you to begin your journey in Business and provide you with the support you will need to develop your professional practice.
In this unit you will be presented with Business challenges which will allow you to collaborate with peers, and provide an insight in to a professional Business environment.
The aim of the unit is to provide you with a critical understanding of the theory and practice of branding. Brand owners’ are currently coming to terms with a paradigm shift in the power balance as consumers’ develop a greater personal understanding of brands and through activities including co-creation and social media participation influence both brands and branding practices.
You will evaluate key components of branding including: equity; image; awareness; identity; personality and brand performance.
In general the unit aims to enable you to take a holistic view of branding within the context of the practical applications and an understanding of branding research as well as noting legal considerations. In particular, the unit aims to develop your skills in the management of branding activities and in exposure to the past and current developments in branding and associated research areas.
Brands are strategic assets, and as such a marketing manager should acquire the implicit and explicit skills that can help him/her to maximise the profitability of a brand.
You will analyse brand management techniques; the strategic role of brand within the company; the role of brand within organisational strategy; marketing strategy and communication strategy. You will also explore how to manage multiple brands, adopting a brand portfolio perspective. You will analyse different brand strategies, emotional and cultural connections. You will then learn how to evaluate these brand strategies.
You will be exposed to the different techniques of brand evaluation and brand audit that will help them to assess the success of brand strategies and how to feedback these results into your strategy. All these concepts will be approached both from a theoretical and practical standpoint. Case studies and examples will be used to show how these theories are applied and work in practice.
Marketing Communications In The Digital Age
Marketing communications is about planning and what it takes to deliver a consistent and effective message to key audiences.
This is as relevant to consumer, business to business, charity, retail or corporate marketing communication.
Building a consistent message, especially in terms of visual feel, is what helps to build a positive brand association in the memory that is then quickly and easily linked to the brand.
This unit introduces mainstream promotional disciplines such as advertising and public relations and discusses the importance of integration in marketing communications.
Theories of communication and of consumption and the impact on marketing communications of the external environment form the background to this discussion.
The strategic roles of brands and of target audiences are studied, as is the way in which marketing communications bring the two together, thus stablishing an organisation-customer relationship and enhancing brand equity.
Newer forms of promotion e.g. buzz and viral marketing and their implications for marketing communications are studied.
Also there is a focus on the impact and usage of technologies such as AI and automation. With a particular focus on social media tools.
On completion of this unit, you will have formed an extensive understanding of the key marketing communications concepts, regarding the use of traditional and newer digital marketing communications tools, how to plan and how to put together a creative brief.
Career In Practice
Aims and Relevance
This unit uses active learning to give you the opportunity to put your learning so far into the context of your chosen area of practice. You will use the project of your choice to assess your readiness to work in your chosen area as well as your understanding of the project planning process.
With insights from local employers and industry professionals, you will gain real insight into likely challenges in your chosen project, along with your current employability skills, knowledge and state of readiness to work. Through the reflective process, you will consider your career readiness and development needs for your future career.
This unit aims to:
- Build and apply your employability skills by providing a solution for a relevant project.
- Support your active learning experience through self-reflection, considering your career readiness and development needs
Contemporary Issues In Marketing
The unit is designed to introduce you to the complex and multi-faceted aspects of marketing, related issues and the marketing landscape as a whole. The unit focuses on developing awareness and understanding of current and trending issues and themes in the industry to enhance student employability through demonstration of personal development and critical thinking on a number of current issues in marketing. This unit may also bring students into contact with marketing practitioners from a variety of organisations both commercial and not-for-profit.
On completion of this unit you will be familiar with the key themes in the marketing industry and engaging your creativity to enable you to develop different perspectives of an idea or an issue, making use of design skills and rhetoric in both visual and verbal forms.
This unit aims:
- To allow students to develop their critical thinking skills in relation to current issues in marketing.
- To present research of a number of current and trending issues in marketing.
- To enhance students’ self-awareness in relation to skills required by the marketing industry.
- To encourage students to reflect on and integrate learning through application of prior theory/practice research, ideally from practitioner viewpoint.
- To enhance student employability amongst potential employers by enhancing their understanding of the marketing industry landscape.
Interactive Marketing Management
The unit seeks to provide you with an advanced insight into interactive and direct marketing methods and their role within the marketing communications mix, for corporations and not for profits wishing to be agile and alive to their data needs. To enable and enhance understanding, the unit will focus primarily on data response-driven areas including direct marketing, analytics, database management and programmable marketing techniques.
You will analyse current developments in interactive and direct marketing. In addition to technological developments other associated developments will be considered; namely: Integrated Marketing Communications (IMC) and Customer Relationship Marketing (CRM).
The recent developments of the Internet and e-business have placed this methodology on a high priority because of its IT application combined with established principles of marketing via a distance medium. This unit will refer to and build on content delivered in Introduction to Digital Marketing and analytics and compliment content delivered in Marketing Communications in the Digital Age.
Digital Innovation And Entrepreneurship
With the advent of digital technologies and their impact on global markets and the creation of new businesses and to foster innovation, there is the need for understanding the concepts of innovation and entrepreneurship.
This unit provides an opportunity to explore how innovation comes about, what the key characteristics of an entrepreneur are, and how managers can support foster innovation and entrepreneurship, particularly in e-business and the digital arena. The unit will also look at how new technologies such as the Internet-of-Things open up new avenues for innovation.
What is particularly important is how to use digital technologies to enhance a company's business model.
The unit aims:
To enhance students' knowledge of the role of e-business to foster digital innovation
To enable students to design digital business models that are innovative
To understand the concept of entrepreneurship
To understand the role that digital technology plays in enhancing innovation in an organisation
To give practical support on how to start a new business, particularly an e-business
To provide opportunity to assess own level of creativity in order to increase employability levels
Marketing For Smes
If you are planning to start a business or work in Small to Medium Enterprises (SMEs), this unit gives you an opportunity to think and act as an SME owner and build the skills and understanding of how to be resilient to external and internal changes. We encourage you to take the role of an SME owner and make the case for marketing by taking decisions to position your brand, create value propositions for specific segments, evaluate and propose the relevant channels to communicate with your target.
We acknowledge that marketing for SMEs becomes a challenge to adopt corporate marketing tools and strategies to a smaller scale and often without a dedicated marketing budget. In comparison with larger corporations that find it easier to allocate resources for a marketing team to develop their communication, most start-ups and Small to Medium size businesses are less likely to have resources to pay for marketing tools and campaigns, necessitating the need to find creative solutions to make themselves visible to their markets. SMEs often practise marketing in their own unique style, reflecting their ability to offer tailored activities to address their customer needs and communicate with them using a more personal approach. Thus, the unit seeks to explore the role and importance of marketing for SMEs to be able to respond to customer and market changes. We help you to understand how marketing can strengthen the ethos of SMEs and explore different online platforms that take advantage of SMEs' flexibility and ability to be disruptive despite having limited resources.
The content combines theory with practice to explore marketing strategies and tools used to implement structural development in SMEs, recognizing the importance of creativity, customer relationship and resource management, online platforms, and marketing automation. Newer forms of content creation and management, automation trends, understanding and articulating the business case for marketing - Dragon's Den style, and being able to explain/defend the business position, will inform some of the discussions.
Marketing In A Global Context
The majority of organisations today recognise that business is global in nature. More than ever it is necessary for business, tourism, and marketing students to have an understanding of the contemporary issues in global marketing. This unit builds on earlier parts of the degree programme and aims to provide students with an understanding of the importance of marketing from a global/international perspective.
The main objective of this unit is to develop a managerial and strategic understanding of global marketing, with emphasis on the need to improve the international competitiveness and performance of global firms.
More specifically, this unit will examine globalisation and internationalisation theories, environments of foreign markets in relation to the marketing functions of product, price, distribution and communication strategies and marketing research, standardization and adaptation strategies, international expansion strategies, and other contemporary global marketing issues.
A holistic understanding of global marketing issues is carried out through a review of current research in this area that is highlighted through various academic and industry related guided and independent reading materials.
On completion of this unit you will be familiar with the key concepts of global marketing which will enable you to analyse, create, and implement global marketing strategies.
Continuing Professional Development
Excellent high performing managers exhibit self-awareness and engage in decision making with an understanding of their own and others’ capabilities. These abilities enable visionary approaches to problem solving and effective development of others.
This unit provides an opportunity for you to reflect upon your own individual competence areas and to further develop these through self-assessment techniques and comparisons with a variety of models of continuing professional development. You will develop critical evaluation and reflective observation skills in the context of personal effectiveness which will facilitate critique across a range of issues in business environments.
Through reflection on your performance during your experiential learning activities, psychometric tests and exercises, this unit gives you the opportunity to better understand your personal performance, get insight into working across cultures, manage yourself effectively, become a more reflective learner, develop effective career plans and begin the process of continuous professional development.
Aims: The aims of this unit is to :
- To critically evaluate personal models of effectiveness in management contexts
- To identify, reflect upon and evidence key areas for your personal development
- To facilitate a commitment to continuous professional development, underpinned by an evidence-based rationale
- To develop positive and enquiring approaches and to challenge existing preconceptions so as to integrate new knowledge for application.
- To develop Mindfulness, allowing you to make informed decisions
- To contribute to your development as a well-informed and skilled manager who will compete effectively in the workplace.
Marketing Ethics And Corporate Social Responsibility (Csr)
This unit presents contemporary topics in Ethics and Corporate Social Responsibility (CSR) with a focus on Marketing. It aims to highlight the dilemmas that can be found in Marketing for consumers and in behaviour change, and the philosophical foundations for the choices that Marketeers have in regard to these dilemmas.
The practice of marketing has come under increasing ethical scrutiny due to developments in technology, globalisation, and the views related to influencers in contemporary marketing.
The implications from failing to incorporate CSR into a business strategy, or to systemise Ethical conduct has key links to the viability of businesses today, and this unit seeks to address these key concerns. The unit analyses motives and the ethics underlying the burgeoning practice of Corporate Social Responsibility by organisations and considers the methods and techniques available for implementation of CSR strategies.
The Marketing Ethics & CSR unit will allow learners to:
· Critically examine the various theories of ethics pertaining to the development and practice of marketing.
· Build critical reasoning skills and develop the confidence to express and defend considered opinion.
· To develop critical appreciation of the usage and abuse of Corporate Social Responsibility in contemporary business society
Preparation For Specialist Research Project
This is a final year unit which aims to prepare you for the Specialist Research Project. The unit allows great scope for expression of skills, knowledge and abilities, and offers you the chance to explore in depth a topical issue related to your degree course and developing of critical thinking and application to a given context from a practical and theoretical perspective.
This unit will help you identify the key issues in a specific context related to e.g. brand/organisational/industry/global problems. It is also designed to develop your skills to construct more reasoned, well-evidenced and hence more persuasive texts in the form of a proposal and subsequently (in a separate unit: Specialist Research Project) an extended and critical essay developing a number of key themes which you will then evaluate with reference to implications for practice, policy and research.
- To identify and analyse emerging and contemporary issues facing practice within your field of study.
- To improve abilities to evaluate evidence and reasoning and develop the skills needed for the construction of well-reasoned and well-argued pieces of academic writing.
- To provide the context in which you have the opportunity to reflect upon the importance of, and further develop, transferable skills.
- To bring theory and practice together to formulate a research proposal on a topic relevant to your field of study.
- To engender a research orientation within the learning community on the unit.
Specialist Research Project
This is a final year activity where you will be required to develop a large specialism project in relation to your degree pathway. The unit allows great scope for expression of skills, knowledge and abilities, and offers you the chance to explore in depth a topical issue within your field of study. This is an opportunity of synthesising learning from other units and further developing of critical thinking and application to a given context from a practical and theoretical perspective.
Employers value the ability to get to the heart of an issue and to address it directly with reasoned argument. This unit will help you identify the key issues in a specific practice-based context e.g. client/brand/organisational problem. It is also designed to develop your skills to construct more reasoned, well-evidenced and hence more persuasive texts in the form of a an extended and critical essay developing a number of key themes which you will then evaluate with reference to implications for practice, policy and research.
On completion of this unit you will have explored a number of current issues derived from a practice context within the scope of your degree and engaged in enquiry based learning in collecting the secondary information on which your individual essay is based. In addition, you will have experienced through a series of practical activities and research how to produce a critical essay that is rooted in practice, but based on theoretically informed arguments and recommendations where appropriate for a variety of stakeholders, e.g. media and marketing agencies, marketing consultants, brand owners and organisations, industry regulators, Government, marketing and academic research.
The overall aims of this unit are:
- To deepen your learning by requiring more detailed and comprehensive study of a particular subject within your field of study
- To identify and analyse emerging and contemporary issues facing practice.
- To improve abilities to evaluate evidence and reasoning and develop the skills needed for the construction of well-reasoned and well-argued pieces of academic writing.
- To enhance your attractiveness as employees by providing evidence of ability to carry out successful project work.
To provide the context in which you have the opportunity to reflect upon the importance of, and further develop, transferable.
Topical Marketing Communications Practice
This unit allows you to apply theory as appropriate to current industry practice, and gives access to practitioners and creative opportunities as well as important practice-relevant feedback. In so doing, it adds an employability dimension to the course which should aid your transition from study to relevant employment, giving you considerable advantage through knowledge not only of current industry practice but also the confidence to apply it professionally.
1. To engage students in critical analysis of the theory of integrated marketing communications in the context of contemporary industry practice.
2. To consolidate student learning of marketing and marketing communications from Levels 4 and 5 by providing further context, meaning and industry relevance.
3. To enable students to develop skills in knowledge application, critical reasoning, planning and creativity to a professional standard.
4. To consolidate and put to the test student skills of , communications and presentation in a professional environment and thereby improve student employability, self-confidence and personal/professional expectations.
English Language Foundation
This unit focuses on your ability to understand and use the English language accurately when you read, speak, listen and write. We will concentrate on the English you need for undergraduate level study in your chosen subject area, covering grammar, subject area vocabulary and the four language skills of reading, writing, listening and speaking.
A key element of the unit is the grammar of the language, and particularly the verb tense system in English, because your ability to use the verb tense system accurately will be extremely important when you come to write essays and reports. This unit will focus in particular on the grammar of the language.
We will also focus on reading, listening and speaking skills in the context of your chosen subject area. Beginning with short texts, we will practise each skill and practise it again, so that gradually you will see, hear and feel that your command of the language is improving.
A recurring focus of the unit will be your acquisition of 'learner autonomy'. This means your ability to acquire the language yourself, without needing a teacher's help. This is important because from next year you will not have an English teacher to help you. So we will consider and practise strategies to help you gain confidence in your own ability to increase your knowledge of and ability to use the language, including for instance guessing meaning of difficult words, deciding which words are important in a text, recognising differences between formal and informal language, and other strategies, so that as the first semester continues, you begin to feel more confident in your use and experience with the English Language.
Academic Skills Foundation
When you begin your undergraduate level studies, you will be expected to have knowledge of and ability to use a large range of 'study skills'. You will also be expected to have some knowledge of the subject area you will be studying. This unit deals with both of these aspects of your preparation for undergraduate level study.
All of the academic skills are practised in English, so you will use your developing acquisition of the language from the partner unit 'English Language Foundation' to practise and gain mastery of these skills. You will also use your language and study skills as you learn the foundation of your subject area, putting the skills into practice as you learn.
Developing English Language Skills
This unit builds on the progress you made during its partner semester 1 unit 'English Language Foundation' and increasing your level from that which you had achieved by the end of semester 1.
We will recycle the tense system in English and other elements of the grammar system, but you will now learn how to use other aspects of the grammar, including the passive voice, as well as linking words and phrases and devices which enable you to write longer sentences but retain grammatical accuracy.
You will notice that we gradually introduce more specialist language that you need in preparation for your degree and we will expect you to use and develop the skills that you gained in the previous units so that you are able to work more independently.
Academic Skills Development
This unit builds on the skills learnt and practised in its partner semester 1 unit 'Foundation Academic Skills'. We will add more skills to the list, including summarizing and synthesising, argumentation, critical thinking and referencing and citation skills, as well as several others and practise and test them in the same way as with the semester 1 unit.
We will also investigate the research skill and you will learn how to prepare a research proposal and conduct a literature review, and how to plan a research project, learning about the research tools available and how they can be used to conduct research in your chosen field.
You will continue to broaden your knowledge of key current issues and theory in your chosen subject area, and apply the critical thinking and argumentation skills you acquire in this unit to argue for and against propositions you have studied in the form of in both essays and presentations and in seminar situations, ensuring that you are ready to step up to your chosen undergraduate course with a base level of subject area knowledge from which to continue your academic development as you progress to level 4 study.
Professional Practice Year (Marketing)
The aim of this unit is to provide the opportunity to undertake career-related experience which will allow you to understand and undertake responsibilities in the work place at an appropriate level and use the opportunity to assess your readiness to undertake a career in your chosen field.
How will you be assessed?
The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work communication information literacy research and evaluation creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. For all assessments you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.
The combination of subjects you will take throughout this course will allow you to think rigorously and creatively about problems. Employers value people who can get things done and on this course you will bring the thinking and doing together.
The course will enable you to access a varied career path which will enable you to experience marketing and marketing communications and potentially be employed within areas of integrated brand communications specialist marketing or in-house functions e.g. advertising client-side brand management business to business marketing industrial marketing and for Not for Profit organisations.
Alternatively you may want to further your studies in specialist areas of marketing communications e.g. corporate communications media planning or take a Masters programme including MA Marketing MSc Marketing Communications and some MBA programmes.
Marketing provides you with a hands-on approach to gaining skills in a fast-paced marketing environment. You will learn from our academic staff with relevant professional backgrounds and extensive industry experiences as you engage with real marketing projects.