Course Level:Postgraduate
Next Start Date: April 2023
Duration: 1 Year
Campus Location: University Square Campus, Luton
Attendance: Full-time | Block delivery

About the course

If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes.

On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.

There are six entry points through the year. This allows you to start when it is most suitable.


  • Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
  • Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
  • Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
  • Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
  • Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context

  • Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
  • Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
  • Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
  • Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
  • Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context
The campus where this course is taught

Units

  • Brand Communication And Reputation Management (MAR036-6) Compulsory
  • Business Dissertation (MAR042-6) Compulsory
  • Intercultural Business Competencies (MAR038-6) Compulsory
  • Marketing And The Digital Future (MAR039-6) Compulsory
  • Performance Achievement Planning (BSS072-6) Compulsory
  • Strategy And Brand Management (MAR043-6) Compulsory

A range of assessments are used on this course including: - Written Examination or Class Test - Individual Written Report or Essays - Case Study Examination - Oral Presentation - Reflective Report - Dissertation / Professional Practice / Live Project Risk Assessment statement To protect the integrity of our awards, for any submission we may use one or more of the following to ensure that a student is submitting their own work: - Submission of your work to Turnitin or other software for similarity checks - Recorded or non-recorded review of draft work with a tutor in formative sessions - Viva voce examination; you may be asked to discuss aspects of your submission and/or to provide evidence of draft work. A viva will follow the procedures set out in the Quality Handbook. Formative feedback statement We recognise that formative feedback is essential to supporting you to submit your best attempt. Formative feedback can take many different forms but may include: - In-class exercises exploring aspects of the assignment, with feedback given collectively or individually during the class - Assessment brief dialogue - Zero-rated assignments that should be completed but carry no formal mark - The opportunity to informally submit part of the work for brief comments from your tutor - A document in the unit Assessment & Feedback folder that reflects on common errors on similar assignments - Assignment Q&A sessions Summative and formative feedback from preceding units

Reasons to study in the Bedfordshire Business School

  • A BSIS school - Business School Impact System
  • Holder of the Bronze Award among 21 Business Schools in the country for start-up and business growth advice
  • CIPD approved
  • Professional body exemptions, ACCA, AIA

Entry Requirements

Applicants should have a good undergraduate degree at Honours level, or equivalent.

To apply for a place on a postgraduate course (MA/MSc/MBA) at the University of Bedfordshire you should have a good first degree and the required English language qualification

Find out more about specific entry requirements for your country

To apply for a postgraduate degree (MA/MSc/MBA/LLM) at the University of Bedfordshire you should have a good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution.

We will also consider candidates with other relevant qualifications or appropriate work experience.

You also need to have the required English language qualification

Contact your country’s International Admissions Team for more information.

 

Clicking this card will take you to /international/countries/

Entry Requirements


Applicants should have a good undergraduate degree at Honours level, or equivalent.


To apply for a place on a postgraduate course (MA/MSc/MBA) at the University of Bedfordshire you should have a good first degree and the required English language qualification

Find out more about specific entry requirements for your country


To apply for a postgraduate degree (MA/MSc/MBA/LLM) at the University of Bedfordshire you should have a good honours degree (or equivalent qualification) in an appropriate subject from a recognised university or HE institution.

We will also consider candidates with other relevant qualifications or appropriate work experience.

You also need to have the required English language qualification

Contact your country’s International Admissions Team for more information.

 

To apply for this course, a Business degree or any other degree indicating basic quantitative skills is required. Otherwise, applicants from different subject areas will be considered on an individual basis according to their relevant professional experience or qualifications.

Fees and funding

The full-time standard fee for a taught Master's degree for the Academic Year 2022/23 is £8,500 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard fee for a taught Master's degree for the Academic Year 2022/23 is available at www.beds.ac.uk/intfees

If you have any questions around fees and funding, please email international@beds.ac.uk

The full-time standard fee for a taught Master's degree for the Academic Year 2023/24 is £9,350 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard fee for a taught Master's degree for the Academic Year 2023/24 is £14,600

If you have any questions around fees and funding, please email international@beds.ac.uk

Fees and funding


The full-time standard fee for a taught Master's degree for the Academic Year 2022/23 is £8,500 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk


The full-time standard fee for a taught Master's degree for the Academic Year 2022/23 is available at www.beds.ac.uk/intfees

If you have any questions around fees and funding, please email international@beds.ac.uk


The full-time standard fee for a taught Master's degree for the Academic Year 2023/24 is £9,350 per year. You can apply for a loan from the Government to help pay for your tuition fees and living costs. Visit www.gov.uk/postgraduate-loan

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk


The full-time standard fee for a taught Master's degree for the Academic Year 2023/24 is £14,600

If you have any questions around fees and funding, please email international@beds.ac.uk

Extra Costs

Find out more about additional costs while studying at Bedfordshire. Click here.

How to Apply

UK students applying for most postgraduate degrees at the University of Bedfordshire should apply direct using our admissions form

International students applying for a full-time postgraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country. You can also apply online

Find out more about how to apply as an International student

International students applying for a full-time postgraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country. You can also apply online

Find out more about how to apply as an International student

How to Apply


UK students applying for most postgraduate degrees at the University of Bedfordshire should apply direct using our admissions form


International students applying for a full-time postgraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country. You can also apply online

Find out more about how to apply as an International student


International students applying for a full-time postgraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country. You can also apply online

Find out more about how to apply as an International student