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Key Facts

Apply Now via UCAS
Start Dates: Feb,Oct
Attendance: Full-time | Part-time | Part-time day
Course Level:Undergraduate
Duration: 3 Years
UCAS Code:N560
Campus Location: University Square Campus, Luton

About the course

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Choose Advertising and Marketing Communications at Bedfordshire and:

  • Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
  • Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
  • Develop your knowledge and experience in your final year by working with real companies on real issues
  • Gain additional employability skills in communication, problem-solving and teamwork
  • Challenge yourself with an optional sandwich placement year
  • Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM).

BSc Advertising and Marketing Communications is an academic course grounded firmly in business practice. In your first year you study alongside other business students working on practical business problems and are introduced to the foundation level of Marketing Communications. At higher levels your study becomes more focused, especially on employment related transferable skills.

At the conclusion of this course you will be a career-ready pre-professional, ready to start work in the marketing communications industry

You will have acquired not just knowledge and understanding of marketing communications methods, such as digital strategy and account and media planning, but also the ability to apply your studies to practical examples and the critical skills necessary to keep learning in the changing professional environment.

What are the two best things about your study experience?

I’m networking not just in my particular studies, but meet different people who know people in different fields; which is good that you’re learning from everyone, and about how we can benefit each other. The second thing would be developing my confidence and professionalism.

Darnell McWilliams, BA (Hons) Advertising and Marketing Communications

Units

  • Business Practice Explored (BSS005-1) Compulsory
  • Consumer Behaviour (MAR022-1) Compulsory
  • Experiential Marketing (MAR019-1) Compulsory
  • Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
  • Principles Of Marketing (MAR001-1) Compulsory
  • Using Data To Build Business Practice (BSS004-1) Compulsory
  • Account And Media Planning (MAR029-2) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Career In Practice (MAR027-2) Compulsory
  • Creative Advertising And Copywriting (MAR018-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Strategy And Innovation (BSS029-2) Compulsory
  • Continuing Professional Development (MAR027-3) Compulsory
  • Digital Communications Strategy (MAR013-3) Compulsory
  • Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
  • Preparation For Specialist Research Project (MAR029-3) Compulsory
  • Specialist Research Project (MAR030-3) Compulsory
  • Topical Marketing Communications Practice (MAR031-3) Compulsory

In line with the Business School's commitment to practice based education and research informed teaching most of your assessments will focus on the demonstration of these two key areas as they are pivotal to your success within the advertising and marketing communications industry. We will want to see that you understand the theory and have developed critical thinking skills which help you evaluate the relevance of what you have learned. All of this comes together in being able to demonstrate rigorous marketing practice for a business, agency or organisation. The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles. The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally.

The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing. To assess this range of integration of theory and skills into sound practice, we use a variety of methods: Reports: you analyse an advertising and marketing communications problem and propose solutions. Presentations: present proposals as if to your boss, a board or a client. Time-limited tasks: on a set day, you will be given a task which you will need to complete in a set time, such as 48 hours or five days. Academic writing: used to demonstrate clear, critical thinking, you might be asked to write an essay or a short summary of a theoretical debate. Appraisals: just as in business, you use appraisals to assess your own learning and to set your personal and academic development objectives. Projects: these are assessed in a number of ways depending on the task defined by our external industry contacts.

Typically, you will need to prepare an analysis, report or presentation which is suitable for the agency or business partner and a longer piece of work which sets out the -behind the scenes work which underpinned the output for agency or business. It is in the longer work that we expect to see explicitly your application of theory and critical thinking which underpin good marketing practice. You will usually also prepare a project review. Project reviews: you analyse and evaluate the way you worked on a project and set out how you would work more effectively on a similar task in future. Exams: as well as conventional exams using set questions and case studies, exams can be the outcome of a group task. You might work on a large task together and then sit an exam to show your individual learning from the task. For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.

Entry Requirements

To learn more about the following UCAS entry requirement tariffs:

  • 80 – 96 tariff points
  • 96 – 112 tariff points
  • 112- 120 tariff points

and information on qualifications to achieve those points visit beds.ac.uk/entryrequirements

You can check your qualifications are valid for UK universities through the UCAS Tariff Calculator

For International and EU entry requirements please visit your country page

Don't forget you may be eligible for one of our scholarships or bursaries

Clicking this card will take you to https://www.ucas.com/ucas/tariff-calculator

Entry Requirements


To learn more about the following UCAS entry requirement tariffs:

  • 80 – 96 tariff points
  • 96 – 112 tariff points
  • 112- 120 tariff points

and information on qualifications to achieve those points visit beds.ac.uk/entryrequirements

You can check your qualifications are valid for UK universities through the UCAS Tariff Calculator


For International and EU entry requirements please visit your country page

Don't forget you may be eligible for one of our scholarships or bursaries

How will this course enhance my career prospects?

The course has the potential to lead to careers in integrated brand communications; specialist agency or in-house functions e.g. advertising; corporate communications, sales and sales promotion; media planning/buying; client-side brand management or further study.

Fees and Funding

The full-time standard undergraduate tuition fee for the Academic Year 2021/22 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

See www.gov.uk/student-finance

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard undergraduate tuition fee for the Academic Year 2021/22 is £9,250 per year.

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

The full-time standard undergraduate tuition fee for the academic year 2021/22 is £12,350 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

See www.beds.ac.uk/intfees

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Clicking this card will take you to /howtoapply/money/extra-costs/

Fees and Funding


The full-time standard undergraduate tuition fee for the Academic Year 2021/22 is £9,250 per year. You can apply for a loan from the Government to help pay for your tuition fees. You can also apply for a maintenance loan from the Government to help cover your living costs.

See www.gov.uk/student-finance

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk


The full-time standard undergraduate tuition fee for the Academic Year 2021/22 is £9,250 per year.

The University of Bedfordshire offers a number of scholarships and bursaries to help you finance your studies.

See www.beds.ac.uk/scholarships

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk


The full-time standard undergraduate tuition fee for the academic year 2021/22 is £12,350 per year. A prompt payment discount is available if you pay the full Year 1 fee before or at registration. There are also special scholarships available.

See www.beds.ac.uk/intfees

The University reserves the right to increase tuition fees by no more than inflation.

Alternatively if you have any questions around fees and funding, please email admission@beds.ac.uk

Extra Costs

Find out more about additional costs while studying at Bedfordshire. Click here.

How to Apply

Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

Please contact admission@beds.ac.uk for further details.

All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

If you are not at school or college (including mature students) you should apply independently via UCAS

EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form

International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

You can also apply online

Find out more about how to apply as an International student

How to Apply


Application for most full-time undergraduate and foundation courses is via the Universities and Colleges Admissions Service (UCAS).

We expect to receive UCAS applications between 1 September and 15 January for courses starting in the following academic year, but may consider applications received after this date should places be available.

Please contact admission@beds.ac.uk for further details.

All UK schools and colleges are registered with UCAS to manage their students' applications. Advice on how to submit your UCAS application is available from your school or college.

If you are not at school or college (including mature students) you should apply independently via UCAS


EU students applying for a full-time undergraduate degree at the University of Bedfordshire should apply via UCAS or direct using our admissions form


International students applying for a full-time undergraduate degree at the University of Bedfordshire should apply direct using our admissions form or via our representatives in your home country

You can also apply online

Find out more about how to apply as an International student